销售指标汇报模板

Click to edit slide title,*,*,*,Business Roundtable,*,公司经营例会汇报,Business Roundtable,营销管理部,Sales,Dept.,2013.09,上月经营例会要求执行情况,Follow-up Actions,序号,部门,会议要求,/,问题描述,评论（可选）,状态,要求日期,预计完成日期,No.,Dept.,Request,Comment,（,Optional),Status(Open,）,（,closed,）,Requested Date,Estimated completion Date,本月无。,/None.,绩效指标完成情况,Sales Scorecard,100%,90%&100%,90%,绩效指标,Metric,目标,Target,2012 Actual,实际,YTD Actual,完成状态,Status,销量预算,Sales Volume,98,600,88,581,1-8,月份,72,013Jan Aug 72,013 units,完成,1-8,月份预算的,111%111%of YTD budget,完成全年预算的,73%73%of FY budget,车用销量比,2012,On Road Growth vs.2012,+3.1%(,78,200 units),75,850,1-8,月份,58,929Jan-Aug 58,929 units,完成,1-8,月份预算的,114%114%of YTD budget,同比增加,30.2%30.2%vs.Previous YTD,工业用销量比,2012,Off Road Growth vs.2012,+60%(,20,400 units),12,731,1-8,月份,13,084Jan-Aug,13,084 units,完成,1-8,月份预算的,99%99%of YTD budget,同比增加,38%38%vs.Previous YTD,DEUTZ,销量比,2012,Deutz Growth vs.2012,+85%(,37,400 units),20,183,1-8,月份,23,471Jan-Aug 23,471 units,完成,1-8,月份预算的,117%117%of YTD budget,同比增加,82.9%82.9%vs.Previous YTD,销售收入（含备件：万元）,Sales turnover(including,spare parts:10,000),269,689,200,160,1-8,月份,165,604Jan-Aug 165,604,完成,1-8,月份预算的,99%99%of YTD budget,完成全年预算的,61%61%of FY budget,车用销售收入（万元）,On-road sales turnover(10,000),+25%(,181,017),144,757,1-8,月份,118,402Jan-Aug 118,402,完成,1-8,月份预算的,108%108%of YTD budget,同比增加,36%36%vs.Previous YTD,工业用销售收入（万元）,Off-road sales turnover(10,000),+73%(,67,621),39,043,1-8,月份,38,507Jan-Aug,38,507,完成,1-8,月份预算的,89%89%of YTD budget,同比增加,25%25%vs.Previous YTD,柴油机市场份额比,2012,Market share rate by comparison with 2012,+0.04%(DDE=2.65%),2.61%,+0.30,（,DDE=2.91%,）,车用市场份额比,2012,On Road Market Share vs.2012,+0.04%(DDE=2.60%),2.56%,+0.22,（,DDE=2.78,）,工业用市场份额比,2012,Off Road Market Share vs.2012,+0.72%(DDE=2.79%),2.07%,+0.58,（,DDE=2.65%,）,逾期应收帐款月平均（万元）,Overdue AR monthly avg(10,000 rmb),3900,5,108,3255,（,-36%,）,产成品库存（不含质保封存和大线未修）,Finished inventory(monthly avg),(not include quality preservation and not repaired ones),7500,8,145,7207,（,-12%,）,车用产品预测准确率,On Road,Product forecast accuracy rate,+3%(DDE=43%),40%,50%,（,+10%,）,工业用产品,预测,准确率,Off Road,Product forecast accuracy rate,+10%(DDE=51%),41%,65%,（,+24%,）,注：季度汇报！,Note:report quarterly,行业销售情况,Industry Sales Trends,商用车市场环境/,:2013,年,7,月份,Commercial Vehicle Market:Jul,行业适配空间,Applicable Market,DDE,销售,DDE sales,DDE,同行业对比,DDE,Relative Change to Industry,累计,YTD,同期累计,YTD PY,同比增长,%Change,累计,YTD,同期累计,YTD PY,同比增长,%Change,载货车市场,Truck market,轻卡,Light duty,509,230,484,088,5.2%,23,098,19,030,21.4%,中重卡小计,Medium&Heavy duty,448,435,398,824,12.4%,26,191,18,369,42.6%,货车合计,Total for truck,957,665,882,912,8.5%,49,289,37,399,31.8%,客车市场,Coach&Bus market,轻客（,6-7,米）,Light duty coach,（,6-7 meter,）,42,370,40,184,5.4%,1,191,497,139.6%,大中型客车小计,Motorbus&Bus,80,233,80,442,-0.3%,1,236,1,072,15.3%,客车合计,Total for Coach&Bus,122,603,120,626,1.6%,2,427,1,569,54.7%,%Change DDE Industry,注：季度汇报！,Note:report quarterly,5,工业用细分市场销售情况,:2013,年,7,月份,Off-road Market:Jul,行业适配空间,Applicable Market,DDE,销售,DDE Sales,DDE,同行业对比,DDE,Relative Change to Industry,累计,YTD,同期累计,YTD PY,同比增长,%Change,累计,YTD,同期累计,YTD PY,同比增长,%Change,叉车,Forklift,114,228,104,065,10%,4,332,3,057,42%,挖掘机,Excavator,33,316,36,989,-10%,1,070,582,84%,压路机,Road Roller,6,876,6,281,9%,782,723,8%,摊铺机,Paver,1,393,1,359,3%,272,256,6%,装载机,Wheel Loader,98,563,102,413,-4%,145,146,-1%,平地机,Grader,2,456,2,629,-7%,133,194,-31%,起重机,Truck Crane,8,852,11,737,-25%,2,6,-67%,以上合计,Subtotal,265,684,265,473,0%,6,736,4,964,36%,混凝土设备,(,拖泵,)Concrete Pump,N/A,N/A,N/A,2,827,2,535,12%,N/A,农机,Harvester,N/A,N/A,N/A,1,177,80,1371%,N/A,空压机,Compressor,N/A,N/A,N/A,560,411,36%,N/A,发电机设备,Generator,N/A,N/A,N/A,453,85,433%,N/A,其它,Other,N/A,N/A,N/A,87,251,-65%,N/A,合计,Total(with data),265,684,265,473,11,840,8,326,42%,行业销售情况,Industry Sales Trends,%Change DDE Industry,注：季度汇报！,Note:report quarterly,柴油机行业销售情况,:2013,年,7,月份,By OEM:Jul,Rank,柴油机厂家,Engine company,7,月,Jul,累计,YTD,份额,%,Market Share,同期累计,YTD PY,同期份额,%,PY Market Share,同比增长,Volume%,Change,1,玉柴,Yulin Diesel,39,011,310,918,14.2%,272,031,13.2%,14.3%,2,潍柴,Weifang Diesel,21,931,210,971,9.6%,160,974,7.8%,31.1%,3,锡柴,Wuxi Diesel,24,350,195,352,8.9%,192,259,9.3%,1.6%,4,云内,Yunnei Diesel,12,300,128,466,5.9%,134,505,6.5%,-4.5%,5,东风,康明斯,Dongfeng Cummins,14,644,105,379,4.8%,99,064,4.8%,6.4%,6,扬柴,Yangzhou Diesel,8,998,98,501,4.5%,94,184,4.6%,4.6%,7,朝柴,Chaoyang Diesel,7,130,84,318,3.9%,91,649,4.5%,-8%,8,道依茨一汽大柴,DDE,7,770,63,788,2.9%,47,440,2.3%,34.5%,9,中国重汽,CNHTC,6,236,56,420,2.6%,55,306,2.7%,2.0%,10,上柴,Shanghai Diesel,1,470,13,009,0.6%,18,909,0.9%,-31.2%,前十位合计,Total of Top 10,143,840,1,267,122,57.9%,1,166,321,56.7%,8.6%,合计,Industry Total,242,319,2,188,607,100%,2,058,213,100%,6.3%,行业销售情况,Industry Sales Trends,DDE:Previous Month Rank=8,Previous Year Rank=9,注：季度汇报！,Note:report quarterly,营销节点计划完成情况,Completion of Sales Plan(Aug),100%,90%&100%,1 year(Aug),一年以上库存变化情况,Inventory 1 year,上月库存,Previous Month,本月增加,Additional,本月销售,Reduced,本月库存,Month,End,Sep,699,26,10,715,Oct,715,90,86,719,Nov,719,45,158,606,Dec,606,67,123,550,Jan,550,17,189,378,Feb,378,60,5,433,Mar,433,84,37,480,A