XXXX年4月经营分析报告

单击此处编辑母版标题样式,单击此处编辑母版文本样式,2012,年,4,月经营分析报告,宝莱百货盐城店,2012,年,5,月,10,日,目 录,一、,4,月销售及毛利达成情况分析（营运）,1,、毛利率、销售达成率、业绩状况（含自营与重点品牌）,2,、商品促销分析（,4,月分析与,5,月计划）,3,、客流及,VIP,情况分析,4,、营运规范目标及策略实施,营运管理,工程整改（能耗）,内部管理（绩效考核、培训等）,二、下月主要工作重点,三、财务预算执行情况（财务）,一,、,4,月销售达成情况分析（营运）,月份,楼层,品类,实际业绩,面积,销售坪效,毛利额,毛利坪效,毛利率,客单价,成交笔数,销售指标,销售累计达成率,日均销售,毛利指标,毛利完成率,4,1F,黄金珠宝,186342,405,460,3329,8.15,1.77%,1071,174,350,000,53.24%,6211,20000,16.65%,钟表眼镜,122317,452,271,4238,11.50,3.43%,956,128,60,000,203.86%,4077,0,0.00%,化妆品,181966,474,384,9941,20.89,5.44%,130,1396,360,000,50.55%,6066,20000,49.71%,女鞋,307543,919,335,45485,49.51,14.80%,247,1243,290,000,106.05%,10251,20000,227.43%,男鞋,171727,424,405,16310,38.44,9.49%,484,355,150,000,114.48%,5724,10000,163.10%,箱包皮具,49464,411,120,6645,16.06,13.54%,289,171,90000,54.96%,1649,10000,66.45%,滋补烟酒,24921,343,73,985,2.87,4.02%,54,464,记入眼镜品类,831,/,/,数码,759685,410,1853,3798,9.27,0.50%,1894,401,/,/,25323,/,/,小计：,1803965,3,838,470,90731,23.64,5.03%,416,4,332,1,300,000,137.40%,60132,80000,113.41%,2F,少淑女装,700713,2,379,295,58544,24.59,8.36%,198,3542,870,000,80.54%,23357,90000,65.05%,男装,250134,1,275,196,32434,25.41,12.95%,293,854,510,000,49.05%,8338,50000,64.87%,内衣,43745,517,85,7236,15.15,16.48%,75,582,120,000,36.45%,1458,10000,72.36%,饰品,3353,129,26,626,4.86,17.65%,75,45,记入眼镜品类,112,/,/,特卖,7184,/,/,575,0.00,8.33%,47,153,/,/,239,/,/,小计：,1005129,4,300,234,99415,23.12,9.89%,194,5,176,1,500,000,31.19%,33504,150000,66.28%,合计：,2809094,7,666,366,190146,100.00%,6.77%,295,9,508,2,800,000,61.81%,93636,230000,82.67%,1,、,4,月销售达成情况分析（营运）,品类销售占比分析,品类,销售占比,净销售额,数码,27.04%,27.04%,75.97,少淑女装,24.94%,24.94%,70.07,女鞋,10.95%,10.95%,30.75,男装,8.90%,8.90%,25.01,黄金珠宝,6.63%,6.63%,18.63,化妆品,6.48%,6.48%,18.2,男鞋,6.11%,6.11%,17.17,钟表眼镜（含滋补烟酒）,5.24%,5.24%,14.72,其他,3.70%,3.70%,10.38,1,、,4,月,销售达成情况分析（营运）,品类毛利占比分析,品类,毛利占比,毛利,额,（单位：万元）,少淑女装,30.77%,30.77%,5.85,女鞋,23.93%,23.93%,4.55,男装,17.04%,17.04%,3.24,男鞋,8.57%,8.57%,1.63,化妆品,5.21%,5.21%,0.99,内衣（含配饰）,4.12%,4.12%,0.783,箱包皮具,3.47%,3.47%,0.66,钟表眼镜（含滋补烟酒）,2.74%,2.74%,0.52,数码,2.00%,2.00%,0.38,黄金珠宝,1.74%,1.74%,0.33,1,、,4,月销售达成情况分析（营运）,坪效占比分析,品类,销售坪,效,（单位：元）,净销售额,面积,数码,1852.93,1852.93,75.97,410,黄金珠宝,460.00,460.00,18.63,405,男鞋,404.95,404.95,17.17,424,化妆品,388.97,383.97,18.2,474,女鞋,334.60,334.60,30.75,919,钟表眼镜（含滋补烟酒）,325.66,325.66,14.72,452,少淑女装,294.54,294.54,70.07,2379,男装,196.16,196.16,25.01,1275,箱包皮具,120.44,120.44,4.95,411,内衣（含配饰）,91.10,91.10,4.71,517,1,、,4,月销售达成情况分析（营运）,品类毛利坪效占比,品类,毛利坪,效,（单位：元）,毛利,额,（,单位：万元,）,面积,女鞋,49.51,49.51,4.55,919,男鞋,38.44,38.44,1.63,424,男装,25.41,25.41,3.24,1275,少淑女装,24.59,24.59,5.85,2379,化妆品,20.89,20.89,0.99,474,箱包皮具,16.06,16.06,0.66,411,内衣（含配饰）,15.15,15.15,0.783,517,钟表眼镜（含滋补烟酒）,11.50,11.50,0.52,452,数码,9.27,9.27,0.38,410,黄金珠宝,8.15,8.15,0.33,405,1,楼自营品牌及重点品牌销售分析,-,4,月,1,、,4,月销售达成情况分析（营运）,月份,品类,品牌,销售额,销售毛利,毛利率,成交笔数,客单价,占比,销售,毛利,4,月,化妆品,欧莱雅,50,559,-1,242,-2.5%,398,127,25.8%,-12.5%,佰草集,26,834,2,704,10.1%,154,174,13.7%,27.2%,ZA,20,499,2,222,10.8%,233,88,10.5%,22.4%,露华浓,13,805,1,249,9.1%,97,142,7%,12.6%,玉兰油,10,692,452,4.2%,67,160,5.5%,4.5%,巴宝莉,8,789,617,7%,22,400,4.5%,6.2%,羽西,7,667,143,1.9%,39,197,3.9%,1.4%,泊美,6,606,616,9.3%,79,84,3.4%,6.2%,品类合计,195,838,9,941,5.1%,1,396,140,10.3%,11%,女鞋,森达,35,698,1,442,4%,133,268,10.4%,3.2%,哈森,26,192,-105,-0.4%,49,535,7.6%,-0.2%,哈森内购,24,994,/,/,64,391,7.3%,/,品类合计,344,467,45,485,13.2%,1,243,277,18%,50.1%,男鞋,爱步,99,012,6,357,6.4%,167,593,51.3%,39.0%,品类合计,193,048,16,310,8.4%,355,544,10.1%,18%,箱包,都彭,11,610,1,535,13.2%,28,415,21.1%,23.1%,品类合计,54,982,6,645,12.1%,171,322,2.9%,7.3%,黄金,周大生,132,591,1,290,1%,79,1,678,61.8%,38.8%,明牌,57,928,-586,-1%,18,3,218,27.0%,-17.6%,品类合计,214,376,3,329,1.6%,174,1,232,11.2%,3.7%,楼层合计,1,909,633,90,732,4.8%,4,332,441,/,/,1,、,1-4,月销售达成情况分析（营运）,月份,品类,品牌,销售额,销售毛利,毛利率,成交笔数,客单价,占比,销售,毛利,4,月,女装,拉夏,106,150.00,5,453.04,5.14%,366,290,13.50%,9.31%,拉,SP,64,748.00,3,524.32,5.44%,373,174,8.24%,6.02%,ONLY,76,746.50,1,676.52,2.18%,215,357,9.76%,2.86%,TW,78,307.00,3,885.35,4.96%,289,271,9.96%,6.64%,PRRCH,22,303.00,1,218.05,5.46%,45,496,2.84%,2.08%,艾格,64,561.00,5,617.95,8.70%,359,180,8.21%,9.60%,艾格周末,62,717.00,5,109.95,8.15%,416,151,7.98%,8.73%,ES,51,441.00,4,312.55,8.38%,308,167,6.54%,7.37%,好俪姿,52,972.00,7,479.38,14.12%,431,123,6.74%,12.78%,PF,19,772.00,-4,546.06,-22.99%,59,335,2.51%,-7.77%,品类合计,786,189.70,58,543.82,7.45%,3,542,222,68.90%,58.89%,男装,诺奇,40,351.00,3,729.39,9.24%,78,517,14.18%,11.50%,阔法,33,305.00,3,939.83,11.83%,129,258,11.71%,12.15%,松鹰,30,159.00,3,848.41,12.76%,103,293,10.60%,11.87%,山峰,29,855.00,2,242.52,7.51%,97,308,10.49%,6.91%,品类合计,284,533,32,433.90,11.40%,854,333,24.94%,32.62%,内衣饰品,锋燕,16,527.20,1,940.59,11.74%,134,123,26.17%,24.68%,ELLE,7,580.00,990.14,13.06%,81,94,12.00%,12.59%,花雨伞,6,022.00,585.41,9.72%,76,79,9.54%,7.45%,品类合计,63,149.20,7,862.59,12.45%,627,101,5.53%,7.91%,楼层合计,1,141,055.90,99,415.03,8.71%,5,023,227,/,/,2,楼自营品牌及重点品牌销售分析,-,4,月,1,楼相同品牌,1,、,4,月销售达成情况分析（营运）,2,楼相同品牌,14,个相同品牌，与,金鹰对比,仅占,21,%,15,个相同品牌，与商业大厦对比仅占,23.5%,16,个相同品牌，与商业大厦对比仅占,36%,4,个相同品牌，与,金鹰对比,仅占,36%,3,个相同品牌，与宝龙广场对比仅占,35.3%,4,月盐城当地相同品牌销售分析,说明：,4,月份企划活动亮点“舞动全城,欢喜半年庆”活动介绍：活动成功之处