英语教学之广告ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,WRITING,A MAJOR ADVANTAGE/DISADVANTAGE OF ADVERTISING ON TELEVISION,We see advertisements on television every day.Some people think that TV advertising brings us benefits,but others dont think so.What is your opinion?Write on ANSWER SHEET ONE a composition of about 180 words on the following topic:,In the first paragraph,state just ONE major advantage or disadvantage of TV advertising.In the second paragraph,give one or two reasons to support your point of view.In the last paragraph,bring what you have written to a natural conclusion.Marks will he awarded for,content,organization,grammar and appropriacy,.Failure to follow the instructions may result in a loss of marks.,Advantages of advertising,Stimulates demand,Gives information,Saves time,Promotes competition,Provides entertainment,Disadvantages of advertising,May mislead the public,Often misuses language,Encourages impulse buying,Raises prices,May influence the mass media,A Major Advantage of Advertising on Television,Nowadays we can see advertisements on Television every day.Some people believe that advertising on television can bring us benefits,but others dont think so.In my opinion,I am in favor of the advertising on television.,There are,two reasons,I think,for the growing number of advertisement on TV.First,in a competitive economy,the consumer usually has the choice of several different brands of the same product.Thus,manufacturers are confronted with a problemHow to keep sales high enough to stay in business.They solve this problem by advertising.Through advertising,each manufacturing company tries to convince consumers that its product is special.Second,most consumers are interested in advertisement.They wish to get from TV advertisement the firsthand information about new products,which enables them to choose the one they like best.As a result,there is a sharp increase in advertisement on the TV screen.,In conclusion,TV advertising plays a very important role in our economic behavior.With abundant information available on TV,we can make sensible choices as consumers.,The Case for Advertising,Money spent on advertising is money well spent.It assists a rapid distribution of goods at reasonable prices.It draws attention to new ideas and so helps enormously to raise standards of living.By helping to increase the demand for goods,it increases the number of workers needed to supply the goods and,therefore,provides employment.It helps to pay for many services.Without advertisements,your daily newspaper would cost a dollar or more,the price of your television license would need to be doubled,and travel by bus would cost more.,Perhaps most important of all,advertising helps to keep up the quality of the products and services you buy.No regular advertiser dare offer a product that fails to live up to the promise of his advertisements.He might fool some people for a little while through misleading advertising.He will not do so for long;for the public has the good sense not to buy the poor quality article more than once.If I see an article advertised,it s the surest proof I know that the article does what is claimed for it,and that it is of good value.,There is one more point I feel I ought to touch on.Recently,I heard a well-known television personality declare that he was against advertising because it persuades rather than informs.This is hair-splitting.Of course advertising seeks to persuade.If it only gave information,advertising would be so boring that no one would pay any attention.But perhaps that is what the well-known television personality wants.I am prepared to make just one admission to the opponents of advertising.Not every advertisement is a good one.Some advertisements are silly.Some are pointless though not very many.Pick up the nearest magazine or newspaper and count the advertisements that really offend you.And then count the advertisements that,in some degree,interest you,or give you pleasure.And be honest!,The Case against Advertising,Most people say that they find advertisements useful for giving them information about the products which are available on the market.But advertisements do not only give information,they also try to influence our emotions.,The advertisers know that everyone tends to dream of having a better life.We dream of being better educated,more successful,wealthier,better looking,more adventurous,and so on.The advertisers try to make us believe that our dreams will come true if we buy their products.This is why advertisements for home cleaning products often try to convince ladies that they can become perfect wives and mothers only if they use those products.And advertisements aimed at men often include the picture of a pretty girl.Such advertisements are suggesting that a man will be more attractive to women if he owns a certain type of car,or watch,or if he dresses in a certain style.,The feelings that advertisements try to play on will differ according to the age groups