ShanghaiDisneylandnwy

,*,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Shanghai Disneyland,February 24,2003,BA 456,Tera Ferguson,Jose Luis Guerrero,Kristy Harris,Wenny Tung,Scott Yancey,Agenda,Case Introduction,Background,Project Description,Our Analysis,Recommendation,Questions?,The Walt Disney Company,Entertainment Conglomerate consisting of Media,Studio Entertainment,Consumer Products and Theme Parks&Resorts,Theme Park&Resorts Division,Current Park Locations:Anaheim,Orlando,Tokyo,Paris,Hong Kong(2005),Also includes:The Disney Cruise Line,Disney Regional Entertainment,The Disney Vacation Club,The Anaheim Angels,and the Mighty Ducks of Anaheim,Revenues of$7 Billion in 2001,or 28%of company-wide revenue,Disneys Interest in China,Long-term,Consistently searching for areas of expansion where there are un-captured markets,Current,Government relations established through the Hong Kong Disneyland project indicate easier entry into the mainland,Competitive,Universal-Vivendis land purchase in Shanghai and proposed expansion into Beijing,Agenda,Case Introduction,Background,Project Description,Our Analysis,Recommendation,Questions?,Background:Disney Parks,Disneyland,Anaheim:1955,Walt Disney World,Orlando:1971,Tokyo Disneyland:1983,Owned and operated by the Oriental Land Company,Deal structure indicative of financial turmoil within the company in the early 1980s with a 0%Equity stake,Revenue from royalties and management fees,Disneyland Paris/Euro Disneyland:1992,Disney retains 39%of Equity Interest and receives management fees as part of reported revenue,Hong Kong Disneyland,$1.8 Billion USD Project,60%Debt,80%Government,20%Commercial,40%Equity,43%Disney,57%Government(will eventually sell down ownership stake),6 Million Visitors in its first full operating year,and 1.4 Million additional visitors to Hong Kong,$148 Billion value added boost to the Hong Kong economy over the next 40 years,35,800 jobs created in the next 20 years,Background:China,Largest population in the world with relatively slow projected population growth,1.26 B(2001)-1.5 B(2050F),63-70%Rural,High growth rates in GDP and foreign direct investment(FDI),Urban income growth of 17.2%in 2002,Growth in FDI of 14.8%in 2002,2003F:US$58 B,2004F:US$62 B,Accession to the World Trade Organization in December 2001,Increased support for private and foreign investments,Theme parks still fall under Restricted Foreign Investment Industries,Theme Parks in China,Most parks in China were American-themed,Few have survived mainly because of transportation issues,Admission Prices:56 100 yuan($6$12),Park Sizes:70 150 acres,Universal-Vivendi December 2002 agreement to build a park in Shanghai,Projected park opening in 2006,with more than 8 million visitors in the first year,In discussions to build a similar park in Beijing,Background:Why Shanghai?,China,Shanghai,Shanghai leads in GDP and FDI in China,GDP US$4,512(2001),9%of total FDI in China,Shanghai residents(2002),18.4 M,including floating population,Average household size is 2.9,Tourist population(2000),64.7 mainland domestic,1.5 million foreign overseas,0.5 million,*,2000 figures,Agenda,Case Introduction,Background,Project Description,Our Analysis,Recommendation,Questions?,Park Location is Key,Significant infrastructure development is occurring to support the 2010 Expo,Expo Site and Universal Property,Target Market,Target Local Market,(million),By Income Level(yuan),30,000 60,000,2.44,60,000 90,000,1.62,100,000,1.14,Total Local Market(based on income),5.20,Tourist Market,(million),Domestic(Mainland),64.7,Overseas-Foreign,1.5,Overseas-Domestic,0.50,Total Target Market,71.90,*,Based on 2008F Population numbers,Project Structure,1.27 Billion US$total capital investment,60%Debt,80%Government,20%Commercial,40%Equity,43%Disney,57%Government,10.6 Million Visitors in its first full operating year and average annual growth of 1.5%,Corporate tax rate of 30%,with tax loss carry-forwards permitted for five years,Operating Cash Flows,Admissions(50%),Food and beverage(24.5%),Merchandise(24.5%),Main entrance(1%),Park labor and overhead,Maintenance materials,Entertainment(costuming,labor,etc.),Food and beverage COGS,Merchandise COGS,Support labor,Miscellaneous,Revenues,Costs,Discussion,Agenda,Case Introduction,Background,Project Description,Our Analysis,Recommendation,Questions?,Risk Analysis-Sovereign,Currency risk is not mitigated by this project since the majority of cash inflows and outflows are in local currency,Expropriation risk is mitigated some with the government taking a controlling equity stake,No other commercial or multi-lateral agency partners are involved in the project,Because the project is in the tourism industry and involves an American cultural icon,the susceptibility to strikes or terrorism is slightly higher than average,The projects location in Shanghai reduces the overall risk of natural disasters when compared to country averages,Risk Analysis Operatingand Fina