市场营销英文教案

,物流市场营销,西南交通大学希望学院,物流教研室,2016,复习：,1,marketing,和,sales,的区别,2,需要、欲望、需求的区别,3,市场营销的发展历程,4,市场营销的定义,1,物流的分类,2,物流的合作模式,Swot,分析,物流市场的特征,物流市场宏观要素,物流市场微观要素,1,消费者分析,2,如何判定消费者的满意程度,3,竞争,5,种力量的分析,1,什么是信息,2,什么是,EDI,3,物流中的信息交换,1,获得信息的方法,2,调研的一般步骤、类型,3,研究的内容,Marketing,sales,Difference between sales and marketing,Marketing is the systematic planning, implementation and control of business activities to bring together buyers and sellers.,A sale a transaction between two parties where the buyer receives goods,services and/or,An,agreement between a buyer and seller on the price of a security.,Marketing,and,sales,are both aimed at increasing revenue.,Need is a state of deprivation of some basic satisfaction,Wants are desires for specific satisfiers of needs.,Demands are wants for special products that are backed by an ability and willingness to buy them.,Difference between want need demands,Need,Wants,demands,What is swot ,want is the main popurse of it?,Understanding,market,characteristics,macro-environment,Population,Political,Economic,science and,technology,social culture,Microenvironment,logistics,enterprise,Supplier,marketing,agency,Customers,Competitor,the public,Understanding,5,powers,form,Competitor,Data that is (1),accurate and timely, (2) specific and,organized for a purpose, (3) presented within a,context that gives it meaning and relevance, and (4) can lead to an increase in understanding and decrease in,uncertainty,.,Information is valuable because it can affect,behavior, a,decision, or an outcome. For example, if a,manager is told his/her companys,net profit decreased in the past,month, he/she may use this information as a reason to cut,financial spending for the next month. A piece of information is considered valueless if, after receiving it, things remain unchanged. For a,technical definition of information see,information theory.,How to get the information,？,questioning,questionnaire,observational method,experimentation,Ues excel to make a market report,？,THANKS!,