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Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master title style,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,Click to edit Master title style,Click to edit Master title style,Click to edit Master title style,Mobile context,Laurence Veale,21 June 2012,desktop web pic,once the core of our business,Print, recording, radio, cinema, TV, internet.,mobile,The 7th,mass media,Mobile has radically changed quite a few things.,This stuff is important,“,At a time when Americans increasingly pay bills and buy tickets on mobile devices, Government services often are not optimized for smartphones or tablets, assuming the services are even available online.,”,Barack Obama, May 2012,-7%,+36%,Web based email access,Mobile email access,For the first time ever smartphones have outsold PC,s,100.9 million units,vs,92 million units,By 2015, more internet users will access the Internet through mobile devices than through PCs or other wireline devices,IDC,PayPal mobile payment transaction volume has dramatically increased,$25 million in 08,$141 million in 09,$750 million 2010/2011,$7.5 billion by 2013,43%,adoption,Our Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google,59%,adults own a smartphone,How,Appy are the Irish? Amrach Research & Fleishmann-Hillard, May 2012,Irish household smartphone ownership up to,71%,by the end of the 2012?,RedC,20 fold (2,044%) increase in mobile traffic,Major Irish utility company,Mobile used to mean.,Smartphones used everywhere,Our Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google,89% of smartphone users look for local information on their phone and 90% take action as a result,Making a purchase or contacting the business,now it can mean this,59% use mobile while watching TV,Our Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google,.so have you ever tried to access the company,s website on your phone?,user interview on a recent iQ project.,I was sitting on my couch watching TV. My computer was down the hallway. I couldn,t be arsed getting up so I tried to get my bill on my phone. He couldn,t.,When do visitors access our mobile site?,Peak access to mobile site after 7pm,= it,s not commuters,Up and to the right,Going mobile,is probably,no longer a choice,What can a smartphone do?,Multi-touch sensors,Location detection,Device positioning & motion: from an accelerometer,Orientation: direction from a digital compass,Gyroscope: 360 Degrees of motion,Audio: input from a microphone; output to speaker,Video & image: capture/input from a camera,Dual cameras: front and back,Device connections: through Bluetooth between devices,Proximity: device closeness to physical objects,Ambient Light: light/dark environment awareness,NFC: Near Field Communications through RFID readers,It,s almost always with us,Response,Mobile-to-Web /,the disjoin.,Web that looks like an app?,CNET,s approach /,app or not?,We simplified the layout of our mobile site,and made its navigation familiar to anyone,who uses Facebook, Path, or any other,common mobile app.,Just because looks like an,app doesnt mean that,is,an app, though.,Huh?,CNET /,it kind of is an app.,Facebook /,App,Facebook /,mobile web,Oversimplifed user needs - guess the top tap?,CitiDirect BE Mobile,CitiDirect BE(SM) Mobile recently reached a significant milestone,processing over $1 billion in total transaction value in its first six months of operations,.,What mobile is not.,On the go,Less,Losing 80% of your screen,space forces you to focus.,You need to make sure that what stays on the screen is the most,important set of features for your customers and your business.,There simply isn,t room for any interface debris or content of,questionable value.,You need to know what matters most.,Luke Wrobelski, lukew,Fresh approach to mobile (& everything else),Resources, to follow,grigs,ppk,brad_frost,stephanierieger,globalmoxie,adactio,Thank you!,
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