资源描述
单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit-9-Advertisement-英语基础模块下册,Unit-9-Advertisement-英语基础模块下册Unit-9-Advertisement-英语基础模块下册Unit 7HealthUnit 9 Advertisement,Unit 7,Health,Unit 9,Advertisement,Reading,1. Advertising,is an important way of,promotion in commercial business.,广告是商品交易中一种重要的促销手段。,2.,the public,公众，社会,eg. This museum will be open to,the public,next week.,in public,公开地，当众,Advertisements are used to,send,commercial information,about some commodities or services,to,the public,.,广告被用来,发送商业信息,关于一些商品和服务,给公众,send sth. to sb.,发送某物给某人,广告被用来向公众传递一些产品和服务的信息。,3.,Fashion show,服装表演,4. walk,to walk sb.,带领（陪着）某人走,to walk +,动物 赶着（牵着）,.,eg. The lady is,walking her dog,.,这位夫人在遛狗。,walk a horse,遛马,5. bring.to the attention of,使,引起,的注意,eg. The teachers talk,brought the English reading skill to the attention of,the students.,6.,by means of,通过，借助于,eg. We have learnt a lot from foreign countries,by means of,foreign language,If a,fashion show,is to be held on Saturday,and you,paint,a,sign,saying “,Fashion Show,coming to the,Exhibition Center,on Saturday”,that is,an advertisement,.,如果一场时装表演将要在星期六被举行，,并且你画了一个牌子,上面说“时装秀来展览中心在星期六”，,那就是一个广告。,如果在周六要举行一场时装秀，而你画了一个写有“周六将在展览中心上演一场时装秀”的牌子，那就是一个牌子。,If you put the sign,on the back of,an elephant,and,walk it into town,that means you are,doing an advertising promotion,.,如果你放牌子在大象的背上,并且牵它进程，,那意味着你正在做一个广告促销。,如果你把这个牌子放在一头大象背上，牵着它进程，那就意味着你在进行广告促销。,Advertising is,bringing,products or services,to the attention of,potential and current customers,by means of,sending,brochures,flyers,or,mails, showing,posters,or,newspaper ads, making radio, TV or the Internet,commercials,and so on,.,广告正在把产品和服务带到潜在的和现有的顾客的注意中,通过发送小册子，广告传单或者邮件，展示海报或者报纸广告，制作收音机，电视或者因特网商业广告等等。,n.,商业广告,通过发送宣传册、传单或邮件，展示海报、报纸广告，做收音机、电视或互联网商业广告等途径，使某些产品或服务引起潜在的以及现有的顾客的注意。,7.,a great deal of,大量，许多,+,不可数,n.,eg.,a great deal of,work,大量的工作,There is usually,a great deal of,snow in the mountain area of the Northeast.,8. If designed well,if (they are ) designed well,如果他们被设计好的话,9. selected customers,经过选择的客户,10. a,common,way of,一种常见的方法,如果设计得好的话，宣传册可包含大量信息。邮寄广告可以直接寄到,经过选择的客人手里,。 大多数成年人都读报纸，所以,在报纸上刊登广告,是,一种常见的广告途径,。,11.,be powerful in ,在,.,方面有力度，有力量,12.,appear new to sb.,使人耳目一新,在顾客能看到的地方，招贴海报是很有力度的。多彩有趣的海报会使路人耳目一新。,收音机里的广告,的主要优点是它们比电视广告便宜，很多人仍然听收音机广播，比如他们在出租车上或者在开车的时候。,13.,It is said that,据说,.,eg.,It is said that,he is rich.,14.,have a very good effect on ,有好影响,eg. Reading practice,has a very good effect on,our English study.,15.,more or less,或多或少,eg. She is,more or less,excited.,她多少有点激动。,I am,more or less,feeling a little nervous about my future.,16.,Attitude (to, towards),对,的态度，看法,17.,play an important role in.,在,中起重要作用,eg. It is agreed that women,play an important role in,economic development.,电视广告通常很贵，但是据说电视广告效果很好，因为电视变得越来越流行。广告或多或少能改变顾客对一些产品和服务的态度。广告在商业中起着很重要的作用。,18.,It is known that,众所周知,.,19.,In fact,事实上，实际,eg. I thought the work was difficult to do.,In fact, it was very easy.,20.,make sure,查明，确认，确保,eg. Please,make sure,that all the lights are turned off when you leave.,然而，众所周知，一些广告也会传递虚假的信息来误导消费者。一些名人会出现在广告里，说某产品是如何的好，,他们帮助商家使我们相信,，如果买了他们的产品，我们就会更快乐，更健康，更吸引人，更出名，或者更成功等等。事实上，,他们只不过是想让我们付更多的钱,。所以，,很有必要搞清楚广告内容里什么是真的，什么是假的,。,A: Royal Fashion Company, may I help you?,B: Id like to have a word with Manager Li?,A: Sorry, he isnt in at the moment, but Im his secretary. Can I take a message?,B: Of course, thank you. Please tell him to call me as soon as he comes back.,A: OK, whats your telephone number?,B: 6548392.,A: Sorry. I cant hear you clearly. Speak louder, please.,B: Yes, 6548392.,A: Could you leave your name?,B: Certainly, Wang Ming, this is Wang Ming speaking.,A: Ok, Mr Wang, Ill ask him to call you back.,B: Thank you very much.,Hello, Xiao li,，,I found an ad on the internet. It says that in the east street there is an apartment furnished will be rented. There is a room, a kitchen, and a bathroom. Almost all the furniture is prepared. If you are interest in this apartment, you can all Jim 56428176. Youd better call him after 6 pm.,XX,6:00 p.m. May 30, 2004,Dear Mary,We shall go to Chongqing Museum to visit the spaceship Yang Liwei took in the space on Childrens Day. Were going to take the number 464 bus there at 8:30 a.m. outside the school gate.,May I borrow your English novel “Under the Moon” for a week? Please bring it to me that day if you will.,Li Lei,Thank you for your listening,谢谢观赏,
展开阅读全文