KPMG全套内部培训教程7(英文PPT 13页)

上传人:c****d 文档编号:243142414 上传时间:2024-09-16 格式:PPT 页数:13 大小:243KB
返回 下载 相关 举报
KPMG全套内部培训教程7(英文PPT 13页)_第1页
第1页 / 共13页
KPMG全套内部培训教程7(英文PPT 13页)_第2页
第2页 / 共13页
KPMG全套内部培训教程7(英文PPT 13页)_第3页
第3页 / 共13页
点击查看更多>>
资源描述
Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,C O N S U L T I N G,Proposal Writing,Creating Effective Proposals,Proposal Writing - General Rules,C O N S U L T I N G,A Quotation for All Writers,“IF I HAD MORE TIME, I WOULD HAVE WRITTEN A SHORTER LETTER.”,Winning,Proposal Text,RFP Compliant,Direct and Concise,Client Specific,Geographic Slant,Specific Examples,Tells How and Why,Empathetic,Guidelines and Tipsto Get There,Verify Your Writing Assignments,Know the sections you are assigned to write,Consult the Proposal Outline for deadlines and page constraints,If confused, consult with Partner, Proposal Manager, or Proposal Coordinator,Dont assume anything,Be prompt with your sections - proposals depend on organization and punctuality,Understanding RFP Compliance,Read the RFP,BEFORE,you start writing,Understand what is required in your section(s),Pay close attention to the RFP “evaluation criteria”,Understand response format - verify if you are unsure,If you have compliance concerns, talk to the Proposal Manager,BEFORE,you start writing,Questions can be posed to the client that clarify the requirement,Creative responses can be developed,Writing RFP-Compliant Text,Write for ease of evaluation,Evaluator tends to look for RFP section number references, RFP wording,Evaluator uses compliance checklists,Write response format according to RFP,Q/A format vs. standard format,Then discuss,how,we will accomplish or exceed the requirement,Compliance Example,Requirement:,Vendor will be responsible for system performance tuning.,Non-Compliant:,“KPMG will conduct system performance tuning.”,Compliant:,“Using our proven OSIIG methodology, KPMG will conduct system performance tuning by completing the following tasks:,Set up model database environment,Load comparable volumes of data,Run the application repeatedly,Record and verify results”,What to do When Theres No RFP,KPMG Partner/BDM/Sr. Manager should fill out an Opportunity Fact Sheet (OFS),Contains much of the information found in an RFP,Becomes, in effect, the RFP for the proposal,Refer to OFS for guidance/themes,When in doubt, ask Proposal Manager,Again, dont assume anything,Preparing to Write,Think before you write,Fight the temptation to dig in,Think some more,Compose graphics first (represent visually),Helps organize ideas,Obtain pre-formatted section template and style guide from Proposal Coordinator,Ensures consistent headings, fonts, appearance,Increases punctuality,10 Commandments for Superior Proposal Writing,1. Get your point across early,establish theme right away; spark the evaluators interest,2. Emphasize the customer,what is the customers gain in what were proposing?,3. Be specific,sell just a few ideas, and sell them hard,4. Write in a positive style,dont be defensive, negative, or apologetic,5. Speak the customers language,dont assume the evaluator knows your methods/approach,10 Commandments for Superior Proposal Writing,6. Be frank and direct,vague proposals confuse evaluators,7. Keep your writing terse,excessively long sections obscure the few good points,8. Use brief, active language,be conversational and straightforward, not formal,9. Make your organization obvious,follow the RFP titles; give evaluators every sign-post,10. Be original,if lifting, make sure text is tailored!,Any Questions?,Carl Rosenblatt,BDST Manager, Public Services,Tysons Tower,703 747-6508,
展开阅读全文
相关资源
正为您匹配相似的精品文档
相关搜索

最新文档


当前位置:首页 > 图纸专区 > 课件教案


copyright@ 2023-2025  zhuangpeitu.com 装配图网版权所有   联系电话:18123376007

备案号:ICP2024067431-1 川公网安备51140202000466号


本站为文档C2C交易模式,即用户上传的文档直接被用户下载,本站只是中间服务平台,本站所有文档下载所得的收益归上传人(含作者)所有。装配图网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对上载内容本身不做任何修改或编辑。若文档所含内容侵犯了您的版权或隐私,请立即通知装配图网,我们立即给予删除!