食品部8月经营分析

新鲜！,健康！,价值！ 惊喜！,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,2013,年,9,月,5,日,报告人：顾冬梅,五一广场店食品部,8,月经营分析,1,汇报目录,整体达成情况,来客,/,客单,各大组经营分析,大客户经营,分析,9,月业绩、达成措施,2,各大组店庆指标、达成、同比情况,（单位：万元）,3,整体达成情况：销售数据对比,（除内部转货 单位：万元）,采购,指标,达成,达成率,计划差额,同期,同比,增长率,F10,108,99.38,92.02,-8.62,106.15,-6.77,-6.38,F5,123,112.62,91.56,-10.38,120.09,-7.47,-6.22,F6,99,124.17,125.42,25.17,97.02,27.15,27.98,F7,58,50.56,87.18,-7.44,56.97,-6.41,-11.25,F8,136,123.82,91.05,-12.18,133.12,-9.29,-6.98,F9,24,21.75,90.61,-2.25,23.39,-1.64,-7.02,部门合计,548,532.30,97.14,-15.70,536.74,-4.44,-0.83,4,整体达成情况,-,快讯数据对比,采购,快讯销售,快讯占比,%,本期,同期,同比,增长率,F10,35.03,37.86,-2.83,-7.47,35.25,F5,9.63,12.71,-3.08,-24.24,8.55,F6,7.33,6.48,0.85,13.04,5.90,F7,11.14,15.29,-4.16,-27.18,22.03,F8,46.35,49.14,-2.78,-5.66,37.43,F9,6.81,6.34,0.47,7.48,31.32,部门合计,116.29,127.82,-11.53,-44.04,21.85,5,食品部各大组占比对比图,6,整体达成情况,-,来客、客单价,采购,来客数,客单价,本期,同期,同比,本期,同期,同比,F10,34472,39675,-5203,28.8286,27.0206,1.808,F5,59983,66573,-6590,18.7759,18.0642,0.7117,F6,37106,35362,1744,40.3944,33.407,6.9874,F7,28380,35959,-7579,17.8169,16.1209,1.696,F8,56359,60198,-3839,21.9702,22.1484,-0.1782,F9,6593,7606,-1013,32.9843,30.7491,2.2352,合计,134677,141426,-6749,41.434,39.6167,1.8173,7,整体达成情况,-,客件数、点单价,采购,总客件数,平均客件数,点单价,本期,同期,同比,本期,同期,同比,本期,同期,同比,F10,103917,116291,-12374,3.0145,2.9311,0.0834,9.5632,9.2186,0.3446,F5,220286,293150,-72864,3.6725,4.4034,-0.7309,5.1126,4.1023,1.0103,F6,138275,125206,13069,3.7265,3.5407,0.1858,10.8398,9.4352,1.4046,F7,83638,102908,-19270,2.9471,2.8618,0.0853,6.0456,5.6331,0.4125,F8,170106,196135,-26029,3.0183,3.2582,-0.2399,7.2791,6.7978,0.4813,F9,12997,13457,-460,1.9713,1.7693,0.202,16.732,17.3796,-0.6476,合计,729219,847147,-117928,5.4146,5.99,-0.5754,7.6523,6.6138,1.0385,8,食品部,8,月指标,548,万元,，实际,达成,532.3,万元,，达成,率,97.14%,，与指标,差额,15.7,万元,；同期,销售,536.74,万元,，同比,下降,4.44,万元,，增长率是,-0.83%,。快讯,销售,116.29,万元,，,同期,127.82,万元,，,同比下降,11.53,万元,，,增长率,-44.04%,。,销售：整个部门只有,酒饮组,达成指标，且同比增长，其他大组均是下降的。下降金额最大,的,是,日配组和粮油组,，下降幅度最大的是,休闲组,。,快讯销售：,酒饮组和冲调组,同比增长，,其他大组,均下降，酒饮快讯占比只有,5.9%,，日配快讯占比为,8.55%,。,来客：,酒饮组,同比增长，其他大组全下降；客单价：,粮油组,下降，其他大组均增长。,整体达成情况,9,销售分析,-F5,日配组,日配组期间销售主要,下降在,52,冷藏熟食类、,53,蛋,类、,56,常温肉制品,3,个商品大组。肉制品大组销售下降主要还是促销品老化且促销力度不及同期，缺乏新品拉动销售；而蛋类则是由于整体价格上涨，促销力度不及同期影响了销售。冷藏乳制品大组销售增长较大,。,10,销售分析,-F5,11,日配各大组占比对比图,12,销售分析,-F5,冷藏乳制品大组一直持续增长，主要还是在酸奶上，期间各品牌一直做捆绑买赠和试饮活动是销售增长的一个亮点，同时在周末蒙牛和伊利还有促销拉动销售。,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,50,冷藏乳制品,5,原味鲜奶,135967.3,135828.2,139.12,0,9437.78,-9437.78,50,冷藏乳制品,6,加味鲜奶,2389.29,3035.6,-646.31,0,0,0,50,冷藏乳制品,10,原味酸奶,131364,97592.39,33771.56,1932.57,622.66,1309.91,50,冷藏乳制品,11,加味酸奶,143108,104445.9,38662.06,8837.52,2539.72,6297.8,50,冷藏乳制品,15,奶油,/,奶酪,(,包括植物奶油,/,黄油,),12039.96,9725.9,2314.06,0,29.7,-29.7,50,冷藏乳制品,20,其它,29770.17,43325.78,-13555.6,191.1,0,191.1,13,销售分析,-F5,蛋类大组销售下降主要还是蛋类的价格与同期相比比较高，而且特价时的力度远不及同期，而且咯咯哒今年一直没有彩页促销，只是偶尔做店内降价促销。洪家同比下降,3.21,万元，咯咯哒同比下降,2.32,万元；加工单销售下降主要是本期促销品品项比同期少，销售也不及同期。建议采购多做咯咯哒和洪家品牌蛋的促销，同时加工蛋类的促销也要跟进。,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,53,蛋类,5,鲜蛋,154200.4,208549.7,-54349.2,0,0,0,53,蛋类,10,加工蛋,12470.54,21527.26,-9056.72,3127.01,8367.31,-5240.3,53,蛋类,15,蛋品礼盒,4648.1,5638.16,-990.06,0,329.09,-329.09,14,销售分析,-F5,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,52,冷藏熟食类,5,水产类,176.7,204.71,-28.01,0,0,0,52,冷藏熟食类,6,禽肉类,48876.38,68234.57,-19358.2,19721.55,10327.66,9393.89,52,冷藏熟食类,7,畜肉类,44526.67,43903.96,622.71,21872.52,22189.69,-317.17,52,冷藏熟食类,8,西式火腿,/,肠,42320.21,62227.9,-19907.7,8129.66,20194.19,-12064.5,52,冷藏熟食类,10,冷藏包装加工蔬菜类,115.01,119,-3.99,0,0,0,52,冷藏熟食类,11,冷藏包装泡菜,/,咸菜,862.92,737.67,125.25,0,0,0,52,冷藏熟食类,15,冷藏保鲜面点,13382.52,12057.05,1325.47,6600.99,3184.79,3416.2,52,冷藏熟食类,20,冷藏包装豆制品,273.35,59.5,213.85,0,0,0,52,冷藏熟食类,21,冷藏包装素食,147.7,337.07,-189.37,0,0,0,52,冷藏熟食类,25,其它冷藏包装熟食,3499.89,5470.25,-1970.36,421,2182.02,-1761.02,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,56,常温肉制品,5,火腿肠,51336.9,86301.69,-34964.8,12209.56,30315.23,-18105.7,15,销售分析,-F5,商品描述,销售数量,销售金额,春和酱凤爪,30g/,袋,49057,49305.95,雨润台湾味香肠,320G/,袋,553,8700.51,金百味,QQ,肠,(,香辣孜然香甜,),味,85g/,根,6415,6413.07,雨润香烤培根火腿,280G/,袋,331,4676.9,春和酱香蹄,300G/,袋,283,3889.54,金锣台式小烤肠,48g/,根,1819,3658.77,雨润无淀粉火腿,380g/,根,245,3276.63,双汇俄式烤香肠,140G/,根,634,3137.39,诚信哈尔滨红肠,90g/,根,1062,3112.18,金百味熏烤火腿,350G/,根,264,2648.7,双汇蒜香烤肠,105g/,根,809,2463.37,础明网络美味火腿,38G*9/,袋,264,2349.87,双汇台式烤香肠,48G/,根,1164,2328.07,有友山椒凤爪,180G/,袋,243,2310.6,赞岐冷面,1260g/,袋,372,2303.6,础明海鲜肠,60G/,根,(,多口味,),19557,19533,双汇肉花肠,90g/,根,5159,9834.17,金锣肉粒多猪肉香肠,40g*8/,袋,646,6688.37,双汇香嫩王火腿肠,100G/,根,2263,4563.28,金锣王,100g/,根,1350,3299.87,金锣鱼肠,40g/,根,2971,3025.17,双汇鱼肉肠,40,克*,10/,袋,225,2677.5,双汇清真牛肉肠,140,克,/,根,1182,2422.86,远洋鱼肠,50,克*,5/,袋,172,2149.67,双汇清真鸡肉肠,140g/,支,995,2040.26,商品描述,销售数量,销售金额,春和酱香鸭腿,120g/,袋,3187,15706.34,春和酱凤爪,30g/,袋,13836,14117.08,雨润台湾味香肠,320g/,袋,506,8038.62,雨润骨汤香火腿,245g*2/,捆,343,5877.12,双汇热狗肠,40g*10/,袋,551,5349.96,双汇泡面拍档香肠,30,克*,8/,袋,632,4992.42,赞岐冷面,1260g/,袋,726,4319.86,金锣鱼肉火腿肠,80g/,根,1824,3764.17,双汇蜜汁风味小火腿,85,克,/,支,769,3172.34,双汇肘花小火腿,85g/,支,769,3138.1,金百味,QQ,肠,(,香辣孜然香甜,),味,85g/,根,2806,2815.67,金锣玉米热狗,40g*8/,袋,274,2274.02,雨润香烤培根火腿,280g/,袋,164,2239.64,大同江荞麦冷面,600g/,袋,354,2138.78,双汇弹脆香脆肠,115g/,根,672,2024.59,远洋鱼肠,50,克*,5/,袋,639,7044.5,双汇鱼肉肠,40,克*,10/,袋,567,5877.22,础明海鲜肠,55g/,根,(,多口味,),4100,3776.75,金锣肉粒多猪肉香肠,40g*8/,袋,259,3002.16,金锣王,80g/,根,1202,2440.44,双汇润口香甜王,30g*10/,袋,349,2208.06,金锣肉粒多猪肉香肠,60g/,支,973,2064.47,双汇香嫩王火腿肠,100g/,根,893,1842.05,金锣无淀粉王中王火腿肠,30g*8/,袋,224,1771.55,金锣王,100g/,根,518,1483.58,16,销售分析,-F6,酒饮组,酒饮组期间销售,下降最大的,是国产,烈酒，五粮液茅台同期销售,2.6,万元，本期销售,1.84,万元，同比差,0.76,万元。同期其他中高档就销售也是较好的。本期弥补部分销售的主要还是月末辽海高粱原浆特价促销。,香烟大组主要是团购因素增长较大,，硬中华团购,30.4,万元。,啤酒大组增长主要是厂商周试饮买赠,及换购,，再有就是,特价及导购人员促销，加上,8,月是海上活动高峰，销售较好。,茶饮料增长主要是康师傅做了一周的推广促销带动增长,销售,1.18,万元。,17,销售分析,-F6,酒饮组,18,销售分析,-F6,19,酒饮组各大组占比对比图,20,销售分析,-F6,商品描述,销售数量,销售金额,雪花啤酒勇闯天涯,330ml/,听,3423,8940.99,雪花清爽啤酒,330ml/,听,3273,5945.62,青岛啤酒冰醇,330ml*12/,箱,146,3650.02,哈尔滨啤酒,(,小麦王,)330ml/,听,1693,3489.83,青岛啤酒,600ML*12/,箱,72,3369.6,哈尔滨啤酒清爽,330ML/,听,(M),1845,3262.06,黑狮金冠,500ml/,瓶,546,3057.74,雪花勇闯天涯,500ml/,瓶,735,2787.13,黑狮新动,8,度啤酒,500ml/,瓶,395,2686.01,雪花清爽啤酒,330mlX24/,箱,(,子,),50,2159.97,雪花勇闯天涯,8,度,500mlX12/,箱,(,子,),44,2089.25,朝日朝日啤酒,(,清爽生,)500ML/,听,448,2030.52,青岛啤酒,600ML/,瓶,483,1882.93,青岛啤酒,330ML/,听,468,1778.64,黑狮新动,8,度啤酒,500ml*12/,箱,(,子,),21,1713.56,商品描述,销售数量,销售金额,青岛啤酒,600ML*12/,箱,137,6411.6,黑狮新动,8,度啤酒,500ml*12/,箱,(,子,),25,2039.96,雪花勇闯天涯,8,度,500mlX12/,箱,(,子,),42,1965.6,青岛纯生啤酒,(,新,)500ML*12/,箱,26,1934.4,崂山啤酒,500ml*12,瓶,/,箱,79,1909.14,青岛啤酒,330ML/,听,525,1907.56,青岛啤酒,600ML/,瓶,467,1820.17,山水啤酒,330ml*24/,箱,42,1655.99,雪花清爽啤酒,330ml/,听,781,1562.05,山水啤酒,330ml/,听,884,1507.42,青岛啤酒,330ML*24/,箱,16,1396.8,青岛黑啤,355ML/,瓶,201,1369.64,黑狮超纯金冠啤酒,500ml*12/,箱,(,子,),20,1344.05,黑狮新动,8,度啤酒,500ml/,瓶,189,1285.17,青岛大纯生,8,度,500ML/,听,205,1189.24,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,65,啤酒,5,国产罐装啤酒,52630.88,29984.69,22646.19,23031.91,1900.84,21131.07,65,啤酒,10,进口罐装啤酒,2799.74,2287.51,512.23,0,31.48,-31.48,65,啤酒,15,国产瓶装啤酒,30137.13,31114.4,-977.27,2120.5,2898.62,-778.12,65,啤酒,20,进口瓶装啤酒,0,262.19,-262.19,0,0,0,21,销售分析,-F6,商品描述,销售数量,销售金额,五粮液,(,新,),酒,52,度,500ML/,盒,8,8871.99,五粮液,60,度,500ML/,盒,6,7434,五粮液,(1618),酒,52,度,500ML/,盒,4,5596,泸州红高粱酒,52,度,2L/,桶,234,4784.51,辽海高梁原浆酒,60,度,4.9L/,桶,89,4627.14,53,度飞天茅台酒,500ml/,盒,2,4160.01,洋河天之蓝酒,52,度,480ml/,盒,10,3950,泸州老白干,52,度,2.5L/,桶,148,3657.57,53,度红花郎,(10)500ml/,盒,6,3588,口子窖五年酒,46,度,400ML/,瓶,21,2688,商品描述,销售数量,销售金额,五粮液,(,新,),酒,52,度,500ML/,盒,14,15508,辽海高梁原浆酒,60,度,4.9L/,桶,194,8322.75,泸州红高粱酒,52,度,2L/,桶,162,3280.65,53,度飞天茅台酒,500ml/,盒,2,2959.99,茅台镇原浆酒,30,珍藏,52,度,500ml/,盒,38,2661.71,泸州老窖红瓷头曲,52,度,500ML/,瓶,13,2564,五粮醇酒红淡雅,50,度,500ml/,盒,10,1630,舍得酒,52,度,500ml/,盒,2,1516,五粮醇醇和三代,500ML/,盒,24,1392.84,古钟桶二锅头酒,56,度,5000ml/,桶,16,1233.99,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,67,国产烈酒,5,国产白酒,(,精装,),64434.15,75732.74,-11298.6,3250.9,2113.59,1137.31,67,国产烈酒,10,国产白酒,(,简装,),27790.17,30466.99,-2676.82,3064.65,8951.71,-5887.06,67,国产烈酒,15,滋补酒,732.58,1089.83,-357.25,0,0,0,67,国产烈酒,20,米酒,(,含糯米酒,),81,135,-54,0,0,0,67,国产烈酒,25,黄酒,2171.32,1956.32,215,0,0,0,67,国产烈酒,99,其它国产酒,68,225.98,-157.98,0,0,0,68,进口烈酒,99,其它进口烈酒,193.8,170,23.8,0,0,0,22,销售分析,-F7,休闲组,休闲,组期间销售下滑幅度较大，下降最大的是巧克力、饼干、膨化和肉干,4,个大组，主要还是促销品力度不及同期，没有同期特别出彩的单品。,71,大组：同期,1,元锅巴、饼干类化在此大组,，同期,德,芙、费列罗整体,销售好于本期，虽然,本期德芙也,有特价，,但不及同期，费列罗同期有特价，本期没有，而且货量也不足。,72,大组：同期北方绿人动物饼特价销售,2.2,万元，本期销售最好的是好丽友高笑美饼干,0.47,万元，紫邑和华美销售,1.26,万元，本期促销品,较差,75,大组：事农枣处理带动销售；,77,大组：同期耶米熊麦通特价共销售,0.94,万元，好丽友好有趣,3,连包，薯愿单桶和,3,连桶特价、买赠力度较大，乐事,75G,系列同期特价促销，本期没有；同时旺旺商品货量充足，销售得到保证。,78,大组：同期半岛系列海产特价、品尝促销效果好，美浓牛肉粒低价促销，馋嘴猴豆腐干低价，长期端架陈列。同期同期远洋精致烤鱼片销售比本期多,0.26,万元，主要还是对海产类的重视程度不及水产组。本期整体销售不太理想。,23,销售分析,-F7,休闲组,24,销售分析,-F7,大组号,大组描述,销售,快讯销售,本期,同期,同比,增长率,本期,同期,同比,增长率,70,糖果,4.94,5.39,-0.46,-8.51,0.39,0.11,0.28,247.77,71,巧克力,3.71,4.98,-1.26,-25.4,1.02,0.74,0.28,37.86,72,饼干,9.77,12.52,-2.75,-21.93,3.07,4.19,-1.13,-26.84,73,派、夹心蛋糕,2.30,2.41,-0.11,-4.59,0.59,0.78,-0.19,-23.86,74,中式糕点,3.47,2.81,0.67,23.82,1.82,1.40,0.41,29.39,75,蜜饯,5.38,3.47,1.91,55.19,1.60,1.77,-0.17,-9.75,76,核果及其它,2.41,2.49,-0.08,-3.23,0.53,0.75,-0.22,-29.32,77,膨化小食,8.52,11.11,-2.59,-23.33,1.64,4.01,-2.38,-59.21,78,肉干,/,海产小食,3.54,5.70,-2.15,-37.76,0.25,0.74,-0.49,-65.67,170,果冻布丁,1.31,1.75,-0.44,-25.32,0.14,0.46,-0.33,-70.63,171,散装食品,2.42,2.53,-0.11,-4.27,0.00,0.02,-0.02,-100,172,礼盒,0.00,0.01,-0.01,-100,0.00,0.00,0.00,-100,179,联营专柜,2.79,1.82,0.97,53.09,0.09,0.30,-0.22,-71.08,合计,50.56,56.97,-6.41,-11.25,11.14,15.29,-4.16,-27.18,25,休闲组各大组占比对比图,26,销售分析,-F7,商品描述,销售数量,销售金额,一元品,(,饼干类,)/,袋,6550,6532.71,士力架花生巧克力,55G/,条,1176,4233.99,德芙脆香米分享装,120G/,袋,185,2388.1,费列罗巧克力,16,粒,/,盒,42,2263.81,德芙黑巧克力,43G/,块,338,2071.42,一元品,(,锅巴类,)50g/,袋,1833,1824.81,德芙巧克力什锦味,290.5G/,碗,49,1787.23,德芙牛奶巧克力碗装,294G/,碗,46,1697.17,德芙牛奶巧克力,43G/,块,248,1487.95,费列罗巧克力,24,粒钻石装,/,盒,13,1430.01,德芙黑巧克力碗装,294G/,碗,37,1366.89,费列罗巧克力,3,粒,/,盒,143,1272.87,德芙心语礼盒,98G/,盒,32,1236.76,费列罗巧克力,8,粒钻石装,/,盒,29,1235.4,德芙白巧克力,43G/,块,136,869.15,商品描述,销售数量,销售金额,德芙巧克力什锦味,290.5G/,碗,37,1368.28,德芙脆香米分享装,120g/,袋,111,1352.13,士力架花生巧克力,55G/,条,336,1277.64,金帝果仁巧克力蛋,160g/,盒,74,1149.66,费列罗巧克力,16,粒,/,盒,19,1024.1,金帝榛仁脆心巧克力礼盒,648g/,盒,16,959.99,金帝情缘榛子浆夹心巧克力,99g/,盒,37,859.96,德芙精巧装,348g/,盒,11,857.02,德芙牛奶巧克力分享装,90g/,袋,69,841.4,德芙黑巧克力,43g/,块,127,826.49,费列罗巧克力,24,粒钻石装,/,盒,7,805,德芙黑巧克力碗装,294G/,碗,21,777.88,M&M,牛奶巧克力豆,40g/,袋,178,753.43,健达奇趣蛋,20g/,个,98,739.93,德芙埃丝汀巧克力礼盒,262g/,盒,8,709,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,71,巧克力,5,片状巧克力,5795.11,8940.89,-3145.78,0,0,0,71,巧克力,10,棒装巧克力,2855.55,5832.67,-2977.12,0,1248.95,-1248.95,71,巧克力,15,袋装巧克力,6887.42,6622.73,264.69,3274.24,1910.48,1363.76,71,巧克力,20,盒装巧克力,20158.96,19355.92,803.04,6659.17,3482.19,3176.98,71,巧克力,25,筒装巧克力,514.18,648.96,-134.78,0,0,0,71,巧克力,99,1,910.51,8357.52,-7447.01,304.52,784.65,-480.13,27,销售分析,-F7,商品描述,销售数量,销售金额,好丽友高笑美醇香原味饼干,80,克,/,盒,729,4744.23,和和园芝麻酥,1kg/,盒,(,临,),419,4147.92,正航酥饼干,1000,克,/,盒,191,2682.9,润德康饼干,450g/,袋,(,临,),605,2358.03,美一口香馍片,55g/,袋,(,临,),1894,1887.64,好吃点香脆核桃饼,108g/,袋,513,1531.4,好吃点香脆腰果饼,108g/,袋,500,1506.99,每日生机苏打饼干,540g/,袋,(,临,),166,1311.33,津楠迷你茶食,110g/,桶,479,1215.28,好吃点香脆杏仁饼,108g/,袋,405,1206.77,紫邑儿童乐,100g/,袋,(,临,),1087,1083.83,康师傅,3+2,椰奶香芒味苏打饼干,100g/,251,1032.85,麦吉士核桃酥,200g/,瓶,93,1031.87,麦吉士榛子酥,200g/,瓶,92,1017.83,好吃点低糖海苔饼,130g/,袋,341,1012.33,商品描述,销售数量,销售金额,北方绿人老北京动物饼干,500G/,袋,5655,22039.85,紫邑儿童乐,100g/,袋,(,临,),6073,6058.91,华美家庭装薯条曲奇,750g/,盒,300,3293.45,紫邑儿童乐,400G/,袋,687,3282.48,耶米熊蛋松卷,45g/,袋,(,临,),2170,2162.55,康师傅蛋酥卷芝麻味,108G/,盒,245,1808.14,滨崎心宠灌心饼干促销,135g/,组,(,临,),154,1533.6,好丽友好多鱼浓香茄汁,33g/,盒,342,1287.63,康元提子饼干,200G/,袋,114,1276.63,趣多多香醇咖啡,285,克,/,袋,106,1189.65,南国椰香,/,香蕉,/,榴莲薄饼,80g/,盒,(,临,),290,1130.36,好丽友好多鱼脆香烧烤,33g/,盒,290,1090.79,正航桃酥,(,纯香原味,),饼干,800G/,盒,77,1050.31,趣多多,285,克,/,袋,91,1020.05,趣多多软式甜饼经典巧克力原味,240G,90,995.45,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,72,饼干,10,加味苏打饼干,5768.5,3377.7,2390.8,2084.83,0,2084.83,72,饼干,15,原味咸饼干,2499.37,112.49,2386.88,2271.17,0,2271.17,72,饼干,20,加味咸饼干,9213.48,4301.45,4912.03,1307.07,1407.92,-100.85,72,饼干,25,原味甜饼干,5101.6,35456.66,-30355.1,0,13762.41,-13762.4,72,饼干,30,巧克力饼干,2071.46,4784.96,-2713.5,0,2343.15,-2343.15,72,饼干,35,奶油饼干,1389.88,5857.19,-4467.31,312.45,939.09,-626.64,72,饼干,40,营养饼干,3856.01,7671.9,-3815.89,0,2223.51,-2223.51,72,饼干,45,水果饼干,618.94,1129.8,-510.86,0,675.81,-675.81,72,饼干,50,巧克力夹心饼干,9002.03,8655.08,346.95,742.59,1313.16,-570.57,72,饼干,55,水果夹心饼干,3814.1,1385.65,2428.45,1713.45,308.71,1404.74,72,饼干,60,巧克力威化,692.36,619.88,72.48,0,0,0,72,饼干,65,奶油威化,233.01,467.53,-234.52,0,0,0,72,饼干,70,蛋卷,3390.78,6871.26,-3480.48,678.95,1876.09,-1197.14,72,饼干,75,其它口味夹心饼干,3732.86,7738.33,-4005.47,0,3288.37,-3288.37,72,饼干,80,其它口味威化饼干,2266.79,2539.34,-272.55,0,877.5,-877.5,72,饼干,99,其它口味饼干,44064.83,34202.6,9862.23,21573.71,12928.15,8645.56,28,销售分析,-F7,商品描述,销售数量,销售金额,耶米熊麦通,350g(,内赠,25g,法式薄饼,)/,1515,9390.06,好丽友好友趣精选组合包,37gX3,袋,/,包,857,6593.83,好丽友薯愿香烤原味,104g/,罐,962,6587.09,好丽友薯愿香局番茄,104g/,罐,819,5602.23,好丽友薯愿红酒牛排,104g/,罐,728,4983.55,旺旺大米饼,135G/,袋,718,4357,好丽友好友趣韩国泡菜,75g/,袋,593,2727.58,好丽友好友趣韩国泡菜,45g/,袋,997,2000.52,好丽友薯愿三联包,104X3,罐,/,组,82,1853.23,旺旺雪饼,84G/,袋,425,1845.45,旺旺小馒头,210G/,袋,182,1729,好丽友呀土豆薯条番茄,70g/,袋,296,1601,广源鲜贝,/,雪饼,32g/,袋,(,临,),1501,1494.91,乐事清新清爽黄瓜味,75g/,袋,241,1238.6,乐事美国经典原味,75g/,袋,241,1234.17,商品描述,销售数量,销售金额,好丽友薯愿三联包,104X3,罐,/,组,246,4798.03,好丽友好友趣精选组合包,37gX3,袋,/,包,408,3632.73,耶米熊麦通,350g(,内赠,25g,法式薄饼,)/,451,3112.43,好丽友呀土豆,2+1,连包,70gX2/,包,309,3059.09,好丽友薯愿烤鸡沙拉味,104g/,罐,213,1682.49,旺旺小馒头,210g/,袋,158,1501,旺旺大礼袋,1118g/,袋,46,1395.72,福娃糙米鲜贝,380g/,袋,134,1391.48,福娃糙米雪饼,380g/,袋,128,1343.9,旺旺仙贝,105g/,袋,158,1341.55,上好佳鲜虾片,40g/,袋,403,1317.09,旺旺仙贝三枚,240g/,袋,91,1228.5,旺旺雪饼经济包,618g/,袋,55,1198.01,好丽友好友趣韩国泡菜,75g/,袋,229,1188.78,优之上竹盐海苔,13.5g/,袋,103,1122.81,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,77,膨化小食,5,原味薯片,5421.32,11409.8,-5988.48,723.48,4420.74,-3697.26,77,膨化小食,10,加味薯片,36544.93,46172.08,-9627.15,4900.39,14263.57,-9363.18,77,膨化小食,15,玉米类,8615.19,10629.5,-2014.31,1674.7,3216.21,-1541.51,77,膨化小食,20,米果,16327.12,26640.77,-10313.7,6431.61,15857.17,-9425.56,77,膨化小食,25,即食紫菜,7450,6770.05,679.95,0,1042.89,-1042.89,77,膨化小食,99,其它点心,10819.13,9470.36,1348.77,2640.71,1337.85,1302.86,29,销售分析,-F7,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,78,肉干,/,海产小食,5,牛肉干,/,松,16643.6,14125.14,2518.46,0,1639.56,-1639.56,78,肉干,/,海产小食,10,猪肉干,/,松,1940.06,1706,234.06,0,0,0,78,肉干,/,海产小食,15,其它禽类小食,1149.88,1970.38,-820.5,0,339.07,-339.07,78,肉干,/,海产小食,20,海产小食,11324.12,29228.26,-17904.1,2363,2066.91,296.09,78,肉干,/,海产小食,25,豆制零食,2891.06,6790.8,-3899.74,0,2467.96,-2467.96,78,肉干,/,海产小食,99,其它,1495.62,3130.82,-1635.2,173.78,875.82,-702.04,商品描述,销售数量,销售金额,半岛小渔村烤鱼片,108g/,袋,110,1529,日洲五香味牛肉条,40g/,袋,468,1518.31,日洲香辣味牛肉条,40g/,袋,496,1516.66,远洋精制烤鱼片,250g/,盒,29,1479,半岛小渔村香辣黄花鱼,180g/,袋,93,1297.7,日洲香辣味牛肉干,40g/,袋,407,1185,半岛小渔村鲜烤鱿鱼翅,108g/,袋,72,1000.8,半岛小渔村香酥黄花鱼,180g/,袋,69,979.09,远洋烤鱼片,60g/,袋,61,658.8,牛头醇香卤汁牛肉,112g/,袋,20,576.18,商品描述,销售数量,销售金额,半岛小渔村鲜烤鱿鱼翅,108g/,袋,344,4439.98,远洋精制烤鱼片,250G/,盒,80,3992,半岛小渔村香辣黄花鱼,180g/,袋,184,3108.46,半岛小渔村烤鱼片,108G/,袋,195,2710.5,半岛小渔村香酥黄花鱼,180G/,袋,160,2702.76,半岛小渔村原味鱿鱼丝,168G/,袋,131,1953.02,馋嘴猴豆干,(,五香,)45g/,袋,737,1735.37,半岛小渔村原味鱿鱼丝,100G/,袋,161,1689.34,远洋新烤鱼片,250G/,袋,26,1430.03,馋嘴猴豆干,(,香辣,)45g/,袋,583,1379.43,30,销售分析,-F8,粮油组,粮油,组期间销售下降最大的是,烹调油、罐头和米面大组。,80,大组：从整体来看，销售下降主要在正常品的销售上。促销品的销售比同期略有增长，主要是本期的促销品比同期多，同时低价油及月末促销和利是的大米节拉动了销售。但是其他的常规品的销售也要重视。,82,大组：本期特价品比同期多，而且销售好于同期促销品。,85,大组：同期海大厨鱼罐头特价,3.7,万元。本期远洋和味品堂促销鱼罐头的销售是,1.6,万元，同比差,1.1,万元，再就是其他促销品及正常品的销售不理想。,87,大组：同期中储粮富强粉,5KG14.9,元共销售,9.01,万元，香满园饺子粉销售,2.81,万元，本期天狗、三发和香满园共销售,9.98,万元，这还是得力于,3318,档的促销及月末促销拉动的。,31,销售分析,-F8,粮油组,32,销售分析,-F8,大组号,大组描述,销售,快讯销售,本期,同期,同比,增长率,本期,同期,同比,增长率,80,烹调油,31.53,32.90,-1.37,-4.16,9.41,6.53,2.88,44.08,81,调味料,10.36,9.97,0.39,3.88,3.04,2.67,0.38,14.13,82,调味汁,16.73,14.94,1.80,12.02,7.95,4.63,3.31,71.48,83,调味酱,7.49,7.33,0.16,2.14,3.12,2.59,0.53,20.6,84,即食酱菜,6.96,6.94,0.03,0.37,3.57,3.23,0.34,10.53,85,罐头,6.06,8.83,-2.77,-31.41,2.01,4.71,-2.70,-57.38,86,方便食品,9.44,10.02,-0.59,-5.85,1.85,0.97,0.88,90.16,87,米,/,面,35.25,42.08,-6.83,-16.23,15.40,23.78,-8.38,-35.23,89,联营专柜,0.00,0.10,-0.10,-96.95,0.00,0.03,-0.03,-100,合计,123.82,133.12,-9.29,-6.98,46.35,49.14,-2.78,-5.66,33,粮油组各大组占比对比图,34,销售分析,-F8,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,80,烹调油,5,色拉油,74904.1,108949.6,-34045.5,10888.53,14068.53,-3180,80,烹调油,10,花生油,90689.37,36079.48,54609.89,51705.47,4793.63,46911.84,80,烹调油,15,调和油,25898.93,109281.4,-83382.5,4808.32,32290.8,-27482.5,80,烹调油,20,粟米油,52391.81,54260.17,-1868.36,12956.68,11972.21,984.47,80,烹调油,99,其它植物油,71408.62,21001.78,50406.84,13781.71,2215.2,11566.51,商品描述,销售数量,销售金额,鲁花花生油,(,压榨一级,)5.436L/,桶,428,60720.67,口福大豆油,5L/,桶,498,19404.2,兴龙垦大豆油,(,压榨,)5L/,桶,312,19078.85,福临门非转基因纯香大豆油,5L/,桶,370,18463,利是稻米油,4L/,桶,309,16607.9,多力葵花籽调和油,1.8L/,桶,675,13500.01,金龙鱼玉米油,5L/,桶,157,12597.7,鲁花压榨玉米油,5L/,桶,166,12043.48,兴龙垦大豆油,(,有机压榨,)5L/,桶,118,11788.26,鲁花花生油,(,压榨一级,)4L/,桶,109,11399.1,金龙鱼二代调和油,5L/,桶,150,10185,鲁花花生油,(,压榨一级,)5L/,桶,76,10183.55,福临门非转基因玉米油,4L/,桶,123,6156.59,金龙鱼,AE,纯香营养大豆油,5L/,桶,79,4803.94,金龙鱼维生素,A,营养大豆油,(,非转,)5L/,80,4784,商品描述,销售数量,销售金额,胡姬花花生浓香调和油,4L/,桶,1384,62650.97,金龙鱼玉米油,5L/,桶,234,18462.42,鲁花花生油,(,压榨一级,)5L/,桶,116,17292.83,金龙鱼第二代食用调和油,5L/,桶,227,15721.72,金龙鱼,AE,纯香营养大豆油,5L/,桶,230,15640.13,日清色拉油,1L/,瓶,(,临,),1200,14625.02,福临门一级大豆油,900ml/,瓶,1353,13530,日清大豆油,(,一级烹调,)5L/,桶,242,12115.81,金龙鱼维生素,A,营养大豆油,(,非转,)5L/,173,11573.62,鲁花非转基因大豆油,5L/,桶,158,11234.94,兴龙垦大豆油,(,压榨,)5L/,桶,139,8756.11,利是稻米油,500/,瓶,846,8695.79,金龙鱼橄榄原香食用调和油,5L/,桶,49,6365.12,西王玉米胚芽油,5L/,桶,59,5898.54,多力葵花籽调和油,5L/,桶,66,5273.4,35,销售分析,-F8,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,85,罐头,5,鲮鱼罐头,796.31,932.97,-136.66,0,0,0,85,罐头,10,凤尾鱼罐头,233.98,342.88,-108.9,0,0,0,85,罐头,15,沙丁鱼罐头,2522.34,560.1,1962.24,1800.57,0,1800.57,85,罐头,20,其它水产罐头,25312.4,50317.51,-25005.1,17603.7,41034.67,-23431,85,罐头,25,牛肉罐头,259.26,188.3,70.96,0,0,0,85,罐头,30,猪肉罐头,4779.12,9490.84,-4711.72,0,6037.06,-6037.06,85,罐头,45,桃子罐头,5821.02,7259.09,-1438.07,0,0,0,85,罐头,50,菠萝罐头,501.2,476.28,24.92,0,0,0,85,罐头,55,桔子罐头,469.15,963.97,-494.82,0,0,0,85,罐头,60,杂果罐头,1230.9,1401.39,-170.49,0,0,0,85,罐头,65,其它水果罐头,4037.02,3424.85,612.17,0,0,0,85,罐头,80,玉米类罐头,308.5,458.04,-149.54,0,0,0,85,罐头,85,豆类罐头,1882.76,1814.23,68.53,0,0,0,85,罐头,100,八宝粥,11961.84,10473.06,1488.78,657.99,0,657.99,85,罐头,199,其它罐头,459.48,209.1,250.38,0,0,0,商品描述,销售数量,销售金额,海大厨香辣金枪鱼罐头,185g/,盒,1659,19758.88,海大厨酱汁三文鱼罐头,190g/,盒,1455,17329.4,梅林午餐肉,340,克,/,听,562,7069.63,红塔鲜炸黄花鱼罐头,138g/,瓶,650,3923.75,红塔鲜炸黄花鱼罐头,227g/,瓶,218,2022.64,娃哈哈桂圆莲子八宝粥,360gX12/,箱,(,子,49,1940.42,娃哈哈桂圆莲子八宝粥,360g/,听,526,1735.8,红塔鲜炸鲐巴鱼罐头,138g/,瓶,270,1637.86,银鹭桂圆八宝粥,360G*12/,箱,27,1134.01,梅林茄汁黄豆,425,克,/,听,175,1120,商品描述,销售数量,销售金额,味品堂鲜炸黄花鱼,230g/,瓶,1083,8657.94,远洋茄汁金枪鱼罐头,185g/,罐,296,3833.09,远洋金枪鱼罐头,(,辣味,)185g/,听,265,3478.41,娃哈哈桂圆莲子八宝粥,360gX12/,箱,(,子,66,2613.6,娃哈哈桂圆莲子八宝粥,360g/,听,770,2541,梅林午餐肉,340,克,/,听,124,2170.1,鱼家香茄汁黄豆沙丁,185g/,罐,458,1855.17,鱼家香豆豉鱼,155g/,罐,462,1814.01,梅林茄汁黄豆,425,克,/,听,175,1120,鱼家香茄汁鲭鱼,425g/,罐,159,1089.96,36,销售分析,-F8,大组号,大组描述,小组号,小组描述,销售金额,快讯销售额,本期,同期,同比,本期,同期,同比,87,米,/,面,5,进口包装米,335.61,509.3,-173.69,0,0,0,87,米,/,面,10,国产包装米,83057.61,80865.12,2192.49,18542.92,26223.21,-7680.29,87,米,/,面,15,包点面粉,104630.4,212669.6,-108039,64703.52,140342.9,-75639.4,87,米,/,面,20,饺子粉,68289.86,34367.38,33922.48,11086.52,21415.29,-10328.8,87,米,/,面,30,包点馅,645.22,881.72,-236.5,0,0,0,87,米,/,面,35,干,/,挂面,80341.38,80446.38,-105,50140.99,48230.19,1910.8,87,米,/,面,40,龙须面,(,细面,),10589.12,1160.14,9428.98,9512.15,0,9512.15,87,米,/,面,45,蔬菜面,110.17,2978.21,-2868.04,0,0,0,87,米,/,面,50,通心粉,76.31,1170.28,-1093.97,0,0,0,87,米,/,面,60,米粉,169.41,390.96,-221.55,0,0,0,87,米,/,面,65,粉丝,/,粉皮,2577.88,3248.05,-670.17,0,0,0,87,米,/,面,99,其它,1689.27,2143.07,-453.8,0,1548.07,-1548.07,商品描述,销售数量,销售金额,天狗超级饺子粉,5Kg/,袋,2647,52322.99,三发精粉,10kg/,袋,823,27235.77,中储粮高筋小麦粉,5kg/,袋,1195,20215.9,香满园美味富强小麦粉,5kg/,袋,1048,18914.13,香雪筋爽面粉,10kg/,袋,539,18257.63,金龙鱼高筋鸡蛋面,200g/,袋,15535,15552.79,利是优质米,5kg/,袋,514,14262.12,中粮东海明珠长粒香米,10kg/,袋,231,11696.9,香海挂面,500g*2/,组,1910,11471.45,金沙河饺子粉,5kg/,袋,339,8602.32,巨能荞面挂面,600g/,袋,1534,7634.89,益宁鸡蛋面,500g/,袋,2621,6860.22,利是东北寒地大米圆粒清香,5kg/,袋,(,272,6820.83,味都小龙须面,200g/,袋,5917,6096.78,利是长粒米,5kg/,袋,174,5540.13,商品描述,销售数量,销售金额,中储粮美味富强粉,5KG/,袋,6044,90182.63,香满园特等雪花饺子粉,5KG/,袋,1541,28139.81,雪工高级雪花粉,5KG/,袋,93