商业市场分析课件

Cenway Fine ChemicalsWu Jian&Wang YuboCenway Fine ChemicalsWu Jian&CompanyProfile企业介绍CenwayFineChemicalsfocusonprovidinghighqualityandlowcostgreenchemicalsforhighly-developedpaperespeciallye-commercebusiness.-Thecompanyisstablishedin 2003-The net capital is 35 million RMB-The landareaisabout3,000squaremeters-Thestaffis55Company Profile 企业介绍 Cenway FOrganization组织架构Technology产品技术Market市场模式Finance业绩规划(whoweare)(whattodo)(howtodo)(money)OrganizationTechnologyMarketFiTechnology产品技术Technology产品技术51.1Productseries产品分类Part1LiquiddyesBlackCardboardpaperDyeElectrolyteadditivesKeyproductsLiquiddyeseriesforpackagingpaperSpecialColor-paperDyeRetardantforbattery1.1 Product series 产品分类 Part 161.3MarketAnalysis市场分析Part115%85%0%0%Market shareCenwayOthers2012201320142015201620172018010002000300040005000600070008000900010000CENWAYs Sales Quantity(MT)Totalmarketis30000MT.1.3 Market Analysis 市场分析Part 7Part1TechnologyinnovationinR&DKnownbrandinChinamarketLowercostcompetitivewithoverseascompetitors引申出独特竞争优势研发能力Fewpatentedproduct引申出需要一个工厂1.4Advantages&Disadvantages优势与劣势Part 1Technology innovation i8Part1TheLiquidDyesmarketcapacityislimited.Weintendtoenterintonewbusinessareas-thebatterychemicalsaswellretardant.依靠研发能力迎接这些挑战Stableincreasingdemandat3%annuallyowingtotheincreasingofE-commerce市场容量增加可N年？1.4Opportunities&Challenge机遇与挑战Part 1The Liquid Dyes market 9Environmental-friendlyliquiddye,directtintingandsimpleoperation.Pros:1.PresentingthesamedyeingeffectasdirectfastlightblackGdoes.Thefinalblackcardboardproductispremiumwithhighadditivevalues;2.Lowcost,bettereffect,bettercostefficiency;3.Directdyeing,fastdyeing,simpleoperation;4.Easyeffluenttreatment,environmental-friendlydye;5.Notroubleofpreparationorheatinginadvancetosaveenergy.Comparedtootherofferings:1.CenwayproductspriceismuchlowerthantheBlackGs,withexactlythesamedyeingeffect;2.2.ComparedtotheSulphurblacksprice,thedyeingcostislowerandthefinalpaperproductsqualityisbetterPart11.5BlackCardboard-paperDye特色黑卡纸Environmental-friendly liquid 10Top ten customersNoCustomerQuantity(ton)ColoringPattern1广西荔浦纸业20000炭黑色浆（自产）、染料（信汇）2广东兴民纸业18000染料（红黑蓝三色复配）3江西明盛纸业15000染料（红黑蓝三色复配）4福建巨中辉纸业15000炭黑色浆（益民）、染料5浙江天耀纸业15000染料（红黑蓝三色复配）6宜章吉兴纸业15000硫化黑7汨罗湘宏纸业10000炭黑、硫化黑8浙江天天红纸业10000染料（红黑蓝三色复配）9河南新密纸业10000染料（红黑蓝三色复配）10山东太阳纸业10000染料（红黑蓝三色复配）Top ten customersNoCustomerQuaMarket市场模式Market市场模式122.1BusinessModel商业模式Part2包装纸染料PackagingCardboard-paperDye分销商Distributors供应商RawMaterialSuppliers操作工艺OperationTechniques研发R&D买卖Buy&sales锁定Lock-in生产Production销售Marketing核心顾问团队KeyConsultants登门&样品Visit&Sample品牌信誉Reputation分销商Distributors核心顾问团队KeyConsultants管理费用ManagementCost制造成本ProductionCost销售费用MarketingCost特种纸染料服务团队ServiceTeam造纸业Paper-makingIndustry特种纸造纸厂Special-usagePaperMill制造成本ProductionCost重复性销售/月RepetitiveSales/mth服务Service研发团队R&DTeam设施Equipment帮助HelpwithLowerCost&BetterQuality个人口碑&信任感PersonalEffects-Trust邮件&电话Mail&Call直销&经销商DirectSelling&DistributionChannels造纸厂PaperMill重复性销售/月RepetitiveSales/mth2.1 Business Model 商业模式Part 2 13研发质量2.2KeyPoints关键因素Part2销售及服务Sales&ServiceR&DQuality研发质量2.2 Key Points 关键因素Part 2 142.3CustomersAnalysis客户分析Part 2 TopCardboard-paperCustomersinChinaNameProductionAbility(ton/year)DyeUsage(ton/year)万利达1,000,0001200联盛1,200,0001440吉安1,200,0001440玖龙5,800,0007920理文4,200,00053402.3 Customers Analysis 客户分析 Pa15Part 32.3CompetitorsAnalysis竞争对手分析Clariant Cenway Taixue Shenlun HongboYiminDeruilaiBMCYongjia Yadong010002000300040005000600070008000Sales Quantity(MT)Cenways target is to get more market share from the No.1 competitor-ClariantPart 32.3 Competitors Analysis162.4NextStep下一步Part2新工厂研发人力新产品FAMEDownstreamProduct；MaterialforOLEDNewFineChemicalFactoryR&DHRImprovement2.4 Next Step 下一步Part 2 新工厂研发人Organization组织结构Organization组织结构183.1KeyPersonnel主要工作人员Part 3 白铁顺吕玉利巫俭汪玉波刘长麟林树升研发经理研发总监总经理副总经理副总经理销售经理3.1 Key Personnel 主要工作人员Part 3193.2Organization chart组织结构Part 3General ManagerVice General ManagerVice General ManagerR&DFinanceHRQCSalesProductionPurchaseSalesProduction3.2 Organization chart 组织结构ParFinance业绩规划Finance业绩规划 214.1Salesbudget&plan业绩和规划Part 4Revenue(millionRMB)Year2017Year2018Year2019Year2020TotalSales75100115130LiquidDyesSales7090100110BlackCardboard-paperDyeSales5101520Profitbeforetax24684.1 Sales budget&plan 业绩和规划P224.2CapitalNeed资金需求Part 4Expectations4.2 Capital Need 资金需求Part 4ExThankyou!Thank you!