新零售KK生活馆项目详解课件

新零售KK生活馆项目详解课件新零售KK生活馆项目详解课件OUR MISSIONLive great Iife without boundaries.企业使命让美好生活无边界OUR MISSIONLive great Iife witOUR VISIONSCommitted to become a world-class retai I enterprisez to build publ ic trust and the preferred brand and offer employees a sustained sense of belonging and achievement.企业愿景致力于成为世界级零售企业 打造大众信任并首选的品牌 让员工拥有持续的归属感与成就感OUR VISIONSCommitted to becomeCO繡綸YKK was established广缶快客电子商尧有 眼公司成立2015.04Seed stage:single brand单品牌KK”获Pre-A轮投资 蜃方为知名皇金泳创投 此时门店数量初具规模 集中在泛珠三角地区 After efforts had begun to take shape and all branches was distributed mainly in Pearl River delta.2016.03CO繡綸YKK was established2015.04Start-up stage主品牌KK馆覆盖 主国核心城市核心商圈Branches wasdistributed nationwideDevelopment stage主品牌KKtg成为 iQ 品新零售业念第-KK becomes the top new retai I er focusinngon FMCG2017.032018.03正式FF启多品牌nn段5月首个聚馬生活方式的 新主力店品牌KKV苜店落地 成为同场人与销售额冠军 月快速拓展至北上广泳等-二线城市10月首个国内超大彩疚集合 品牌THE COLORIST调色届 双首店齐丹业，丹业即爆2019 Mature stageStart-up stage主品牌KK馆覆盖 主国核心城市核Multi-Brand Business 多品牌Multi-Brand Business 多品牌多品牌战略Multi-brand Strategy多品牌战略BRAND 1!iChinas Top Brand of a Popular Store Chain That Specializes in Imported Goods in Shopping Mall.国内诳口品新零售皿态创领者BRAND 1!i国内诳口品新零售皿态创领者Brand Position品牌地位One of the Biggest Retailer Specializing in Imported FMCG in China 中国最大退口快消领域 的新零售商之一Fabulous Toiletries曰用Practical Stationery文具_1Brand PositionOne of the Bigge新零售KK生活馆项目详解课件國际HIGH POPULARITY 超高人气enjoy a great volume of costumer traffic.MORE PURCHASE 高频复购high-quality and selected goods make a frequentpurchase.國际HIGH POPULARITY 超高人气MORE PUR辻匚品象Or*OOOOS A 6，300+Stores|300+门店遍布全国1 00个重点核心城市i n the best shopping mall i n China_l辻匚品象300+Stores|300+门店遍布全BRAND 2KKVChinas Leading Brand Focusing on ExquisiteAnd the Hottest Anchor Store Chain in the新一代主力店幵创者精致生活方式集合品牌ifestyle Collection Shopping Mall.BRAND 2KKVifestyle Collection Brand Position品牌地位及品类Leading Chinese Lifestyle Goods Specialty StoreChain领先的生活方式品牌 14大生活场畠 迎損新的生活乐趣wine环球 drinking 饮fashion时尚饰 accessoriesaagreen精致 plants绿植daiM日用个护 necessitiescategor iesglobal匠心文创 stationerybaby甄选母婴 productspopulari球 cosmetics 美妆health营养 products 悝健tasty snacks drinks潮流吃喝n?w新中尹食材 ingredients_1Brand PositionLeading Chinese 新零售KK生活馆项目详解课件SITUATED IN THE HEART AND PRIME PLACE 标杆购物中心的首层 ON THE FIRST FLOOR OF SHOPPING MALLS.最核心的主力位置SITUATED IN THE HEART AND PRIMBrand Position品牌地位及品类Leading Chinese Lifestyle Goods Specialty StoreChain领先的生活方式品牌 14大生活场畠 迎損新的生活乐趣wine环球 drinking 饮fashion时尚饰 accessoriesaagreen精致 plants绿植daiM日用个护 necessitiescategor iesglobal匠心文创 stationerybaby甄选母婴 productspopulari球 cosmetics 美妆health营养 products 悝健tasty snacks drinks潮流吃喝n?w新中尹食材 ingredients_1Brand PositionLeading Chinese KKV that emerged as a result is exciting and fabulous KKV就是这样一个粉丝众多、客群庞大and welcomed by a broad range of customers.的新生活方式领地ADMISSIONS TO KKV IS ABOUT 30,000 EVERY WEEKEND 周末单日进店客流量接近3万人次KKV that emerged as a result iBRAND 3THECOLORIST调色师Super Popular Chinese Cosmetics Collection Shop Chain超入气现彖纟及新彩妆集合品牌BRAND 3THESuper Popular Chines新零售KK生活馆项目详解课件More visual impacting and can attract more users attention.高颜值空间感下视觉冲击更出彩IN THE RAINBOW WORLDMore visual impacting and can Into the brand inside the display design can strengthen the brands style.融入品牌里面的陈列设计可以使品牌的风格强化DISTINCTIVE STYLEInto the brand inside the dispTHE COLORIST stores are always loaded with really cool-looking people and really loaded people.人气爆满、全城时尚达人聚集，乘兴满载而归THE COLORIST stores are alwaysF1L aesource rforman:源与成!s 1ice果1JF1esource rforman:源与成!s 1J休息中,10：00业广州化妆品热门榜第1名广用化枚&评价THE COLORISTC V99/A化校&mwa由：二色引c开业登顶多榜第一新港中路352号IH影广场B任二腰Ktt3/8*ilVHM0a9 行 80mTHE COLORIST（r州丽影广场店）49条 V99/人威療:8.2环塩:8.4膻务:8.3VH/0H化枝&林-广停化妆品热门榜化妆品热门榜国以去7天场台潭搏序 10月14日史跡点评广州化妆品热门榜榜首点评深圳化妆品热门榜榜首THE COLORIST 74ft V112/A 效県:8.3环i*:8.3腰务:8.0 市中心I8化杖&休息中，10：00业W福华三路星河COCOPark-ffi笑*钗1/3号切公区必。步打180m深圳化妆品热门榜第1名B大众益中弭场 化妆品热化妆品热门榜门榜 按近表7天ttgsara序 io月14日更S*，化枚&-评价携，门1THE COLORIST 52/人?421市中心仅化妆品摧有理由：一柔去出多化&彰妆尚兴剥尖休息中,10：00业广州化妆品热门榜第1名广用化枚&WELL-CAPITALISED资本雄厚，强者恒强wi n highly recognition of i n vesto r and m a r ket.受资本及市场的高度认可与肯定2016A轮 Series A 10OmillionBRIGHT CAPITAL璀璨资本SHENZHEN CAPITAL GROUP深创投BLACK ALGAE INVESTMENT黑藻资本2017B轮 Series B 75million MATRIX PARTNERS CHINA经纬中国 BRIGHT CAPITAL璀璨资本 BLACK ALGAE INVESTMENT黑藻资本2018C轮 Series C 400million ALIBABA eWTP FUND阿里巴巴eWTP科技创新基金 HONGTAI CAPITAL HOLDINGS洪泰资本 BLACK ALGAE INVESTMENT MATRIX PARTNERS CHINA BRIGHT CAPITAL2019D轮 Series D$10Omillion ALIBABA eWTP FUND阿里巴巴eWTP科技创新基金 N5 CAPITAL五岳资本 BLACK ALGAE INVESTMENT MATRIX PARTNERS CHINAWELL-CAPITALISED20162017201820新零售格局形成,大品牌位列头部KK进口品新零售业态第 者THE COLORIST 调色 D 帀超大美谯签朝X11wait to be seen|拭目以待新零售格局形成,大品牌位列头部KK 者THE CO2020 BLUEPRAINT4大头部品牌矩阵o哈尔滨市O长春市沈阳市,北京市个城市覆盖兰州市家品牌门店福州市o昆明市广州市名前线员工日海口市乌鲁木齐 市银川市o太原市R 济南市西安市,郑州市上海市成都气壬L 士。武汉市南旨市2020 BLUEPRAINT4大头部品牌矩阵o哈尔滨市O长KK集团发展规划Progress Plan2019500+KKKKVTHF COI ORIST2500+Market OverseasKKKKVTHE COLORIST1000+KKKKVX11NEW BRANDTHE COLORISTX1120202021KK集团发展规划Progress Plan2019500+领先品牌，备受行业认可KK集新零售独角兽企业估值超10亿美元一线资方加持：阿里巴BeWTP生态基金 经纬中国,五岳资本、洪泰基金 黑藻资本、璀璨资本深创投等主力店创新引 领品牌2019消费新垮力品牌20强2017-2018 年 度优秀成邮 零售企业2018年度中国 互联网电子商 务服务行业优 秀示范包2018年度高成 长包2018年度中国，新电商领域最 具投资价蹄业2019年度杖样 力，：领跑品牌第1 9届亚太 零售商大会第3届零售创 新峰会第1 3届商业 地产节中国电子商务 协会证券时报社融资中国融资中国第14届中国 商业地产节领先品牌，备受行业认可KK集新零售独角兽一线资方加持：主力店新零售KK生活馆项目详解课件KK Off i ceKK Off i ceKK Large-scale WarehouseKK Large-scale WarehouseThanksThanks