灯火通明海边夜景模板课件

Social Media Workshop With James Scanlan and Collette EastonAgendaQuizSocial Media OutletsInteresting StatisticsLinkedInFacebookTwitterWhat is a Social Media StrategyUsing Social Media to generate enquiriesSocial Media for SEOSocial Media PolicyHints&TipsQuiz1.What is social Media?2.Name 5 Social Media networks3.How many registered users has LinkedIn?4.According to Internet Advertising Bureau,what is the gender split of LinkedIn?5.According to Sage,how many accountancy practices were using Social Media during 2009?Quiz6.According to the Internet Advertising Bureau,which is the biggest age group of Facebook?0-1213-1818-2929-3435-4445-5455+7.According to Internet Advertising Bureau,what is the gender split of Facebook?8.How many characters can be tweeted?9.On average,how many tweets are broadcast daily?10.Name 3 business benefits to be gained from Social MediaSocial Media isSocial Media isBenefits of Social Media:Whats in it for my Practice?Visits to News and Media from Googlenews and Facebook Facebook was the fourth biggest source of visits to news and media sites towards the end of 2009,after Google,Yahoo!and msn.(Source:Experian Hitwise,February 2010)The Importance of User Generated ReviewsMarketing your PracticeMore than half of UK online customers say reviews are extremely or very important in making an online purchase,and more than half say they have more trust and respect for brands that show product reviews.(Source:Bazaarvoice/Vizu Research,2007)The power of Business BlogsMarketing your PracticeBusiness blogs begin generating significantly more leads when they have a median of 24 or more articles posted.(Source:How Many Posts Does Your Business Blog Need to Grow Leads?,Hubspot,April 2010)Social Media OutletsThe Corporate BlogBusiness blogs begin generating significantly more leads when they have a median of 24 or more articles posted.Source:How Many Posts Does Your Business Blog Need to Grow Leads?,Hubspot,April 2010Facebook is a social utility that connects people with those who work,study and live around themUK Audience:27,815,540SexDistribution%Male48.1Female51.9AgeDistribution%131.114-1711.718-2426.825-3426.435-441745-549.955-644.765+2.4Twitter is a micro-blogging service,that allows users to send&receive text based posts of up to 140 characters displayed on the users profile page.UK Audience:17,645,500SexDistribution%Male40Female60AgeDistribution%1314-171218-24625-341535-442945-542355-641265+2LinkedIn is a business oriented social networking site,mainly used for professional networking.Audience:80,000,000 registered usersSexDistribution%Male50Female50AgeDistribution%1314-17318-24225-341535-443045-542955-641765+3SexDistribution%Male36Female64AgeDistribution%13Includes up 1714-173418-24825-341235-441645-542155-64765+2Bebo an acronym for blog early,blog often.Users receive a personal profile page where they can post blogs,photos,music,videos or questionnaires.UK Audience:Generates over 4 million users monthlySexDistribution%Male34Female66AgeDistribution%13(included to 17)14-174518-24725-34935-441445-541755-64665+2Delicious is a social bookmarking web service for storing,sharing and discovering web bookmarks.Social bookmarking is a method for web users to organize,store,manage&search for bookmarked resources online can be used as a scale of popularity.UK Audience:Generates over 1 million users monthlySexDistribution%Male25Female75AgeDistribution%13-14-173.218-247.125-3417.435-44Combined 31.845-54Combined 31.855-6427.165+13.3Digg is a social news site.An online PR site allowing story submissions and a voting system.UK Audience:Generates over 1 million users monthlySexDistribution%Male62Female38AgeDistribution%13-14-171218-24825-341835-442745-54 2055-641265+3SexDistribution%Male54Female46AgeDistribution%13-14-17918-24925-341735-442845-54 2055-641465+4SexDistribution%Male47Female53AgeDistribution%13-14-171618-24725-341735-442345-54 2355-641265+2You Tube is a video sharing website,display a wide variety of user-generated video content.Generates over 50 million users monthlySexDistribution%MaleunknownFemaleunknownAgeDistribution%13unknown14-17unknown18-24unknown25-34unknown35-44unknown45-54unknown55-64unknown65+unknownCreating NetworksLinkedInLinkedIn is a business oriented social networking site.Launchedin May 2003,it is used for professional networking,spanningmore than 200 countries worldwide.Connect to colleagues past and present Discover inside connections Full of industry experts willing to share adviceLinkedIn ProfilesLinkedIn GroupsLinkedIn AnswersLinkedIn EventsFacebookFacebookFacebook PagesPublic profile that enables you to share your business with facebook usersCreates a presence that looks and feels like user profiles to connect with customersFacebookFacebook GroupsNot as feature rich as facebook pagesIncreasing onus on facebook pages for use by brandsFacebookFacebook likeAllows other websites to embed a facebook like button on their pagesEnables users to share stories and content with their network,wherever they happen to be onlineFacebookTargeted AdsDisplay ads solely on users meeting demographic profile requestedWhat is Twitter?Twitter is a free social networking and microblogging service that enables its users to send and read other users updates known as tweets.140-character micro-blogFree service/Tool20-million usersFollow people or groups or businesses For some its about daily lifeWhat you had for lunchHow you sleptWhats going on at workRandom musingsFor some its about following celebritiesGetting startedFind People to FollowTwitter Mobile ApplicationsWindows CE AndroidceTwitiPhoneTweetdeckTweetDeckTweetie 2BlackberryUber TwitterSeemicThe Official Twitter AppAndorid SeemicTwidroidHootSuitePalm Pre TweeTweedTweetMeTwitter Etiquette.Social Media StrategyWhat is a Social Media Strategy?Using Social Media to generate enquiries5 Steps to generate enquiriesMonitoring Social MediaThe Importance of Monitoring Online ReputationEfficiency ToolsHoot SuiteTweetdeckSocial OomphPing.fmTweetdeckQuick viewsAuto-shorteningTranslate to other languageMultiple accounts and platformsTwitterFacebookLinkedInHootSuiteSchedule tweetsRSS AutomationMultiple adminsistratorsAnalyticsChoice of Ow.ly or Ht.ly URL ShortenerMultiple accounts and platformsTwitterFacebookLinkedInAnalytics.Social media is about influenceTraditional media is about velocitySocial media is about accelerationToolsTwitter GraderTwitter AnalyzerTwinfluenceMonitoring ActivityConsider Software serviceWhy are you monitoringWhat insights/benefits fo you want to gainListen/filter/fine tune dont track irrelevant issuesReporting frequency/detail/KPIsTrip wire alertsWhich departments have a stakeIntegration with other marketing/PRExternal supportHistorical dataSocial Media for SEOSocial Media for SEOSocial Media policySocial Media Policy谢谢您的聆听