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START HEREStudy on the influencing factors of the operating results of Taobao Crown Online Shop -Based on the analysis of retail elementsBy Montgomery,Amphy,DaryalSTART HEREStudy on the influen11of40Backgroud and ValueResearch DesignVariable DefinitionData Collection and AnalysisConclusionSuggestions and Expectations1of40Backgroud and ValueResear22of40Backgroud and Value1.T1.The rapid popularization of the Internet and the he rapid popularization of the Internet and the booming Internetbooming Internet economyeconomy2.2.Chinas C2C network market shows a dominant Chinas C2C network market shows a dominant situation in Taobaosituation in Taobao 3.TAOBAO Crown shops 3.TAOBAO Crown shops will have a stable and loyalwill have a stable and loyal customer base,high credit value and a large online customer base,high credit value and a large online shop flowshop flow2of40Backgroud and Value1.The 33of40Research Designshop shop interfaceinterfaceCommodity Commodity featuresfeaturesPricing&Pricing&PromotionPromotionServiceServicequalityqualityConsumer Consumer perceptionperceptionShop Shop interfaceinterface3of40Research Designshop inter44of40commodity promotioncommoditypricingcommodityscalecommodityclassificationTrading evaluationServiceguaranteeCommunication channelserviceservicequalityqualityconsumer consumer perceptionperceptionRetailelementspricing&pricing&promotion promotionpagelayoutInteractionCommodityinformationServiceintroductionstoreinterface4of40product commoditycommodit55of401.The interface has a significant positive influence on the operating result 2.Product fertures have a significant positive influence on the operating result3.The pricing and promotion of products have a significant positive influence on the operating result4.The service has a significant positive influence on the operating result5.Consumer perspection has a significant positiveinfluence on the operating result Five Assumptions5of401.The interface has a si66of40 Sample choosingSample variety:Phone,Frock,Makeup(3 of the top 4 in taobao transactions)(from )Reasons:1.The number of annual sales2.The number of crown shops3.The number of everyday page views6of40 Sample choosingSample77of407of4088of408of4099of40Commodity promotionCommoditypricingCommodityscaleCommodityclassificationTrading evaluationServiceguaranteecommunication channelserviceservicequalityqualityconsumer consumer perceptionperceptionRetailelementspricing&pricing&promotion promotionPagelayoutInteractioncommodityinformationserviceintroductionstoreinterface9of40product CommodityCommodit1010 of40Trading evaluation10of40Trading evaluation1111 of40Page layout1.Overall layout2.Visual effect3.Graphic design4.Function set5.Information bulletin11of40Page layout1.Overall l1212 of40 Interaction1.Communication area2.Weitao area3.Jianghu of him4.Taogang5.Collection number(100000)12of40 Interaction1.Commu1313 of40Commodity classification1.Abudant varieties 2.Convenience for customers to buy3.Simple and clear classification4.Convinient for sellers to manage 5.Personal featuresVery bad(1)Bad(2)Just soso(3)Good(4)Very good(5)13of40Commodity classification1414 of40Commodity scaleThe number of goods1300 +514of40Commodity scaleThe numbe1515 of40Commodity Information1.Information about products price2.Product picture show3 Product related backgound4.Information about products features&use5.Information about the functions&specifications15of40Commodity Information1616 of40Commodity pricing1.High price（500)2.Medium price(200500）3.Low price(500 +1most goods 200-500 +2most goods200 +316of40Commodity pricing1717 of40Commodity promotionsDiscount（打折销售）（打折销售）,New product promotion（新品促销）（新品促销）Pack the freight(包运费）包运费）AUTENT（特价销售）（特价销售）Limited-time seconds kill activity（限时秒杀活动）（限时秒杀活动）Auction(拍卖）拍卖）Red envelope(红包促销）红包促销）Members integral promotion（会员积分促销）（会员积分促销）Gift promotion(买赠促销）买赠促销）Lucky draw(幸运抽奖）幸运抽奖）17of40Commodity promotionsDisc1818 of40 Service guarantee1.Real discription2.No reasons to return in 7 days 3.3 for 1 fake4.Flash dilivery5.Authenic guarantee6.30 days maintenance free18of40 Service guarantee1919 of40Service introduction1.Diversified ways of paying2.Detailed customer service area3.Express information query area4.Convenient return policy5.Special complaint channels19of40Service introduction2020 of40Communication channel1.Wangwang2.Qq3.Phone number4.Wechat5.Mail20of40Communication channel2121 of40commodity promotioncommoditypricingcommodityscalecommodityclassificationTrading evaluationServiceguaranteeCommunication channelserviceservicequalityqualityconsumer consumer perceptionperceptionRetailelementspricing&pricing&promotion promotionpagelayoutInteractionCommodityinformationServiceintroductionstoreinterface21of40Commodity commoditycommo2222 of40Data CollectionData CollectionStore Interface22of40Data CollectionStore Int2323 of40Commodity FeaturesCommodity Features23of40Commodity Features2424 of40Pricing&PromotionsPricing&Promotions24of40Pricing&Promotions2525 of4025of402626 of40Service QualityService Quality26of40Service Quality2727 of4027of402828 of40Consumer PerceptionConsumer Perception28of40Consumer Perception2929 of40Data AnalysisData AnalysisY:The operating results of crown shopX1:X1:ShopinterfaceShopinterfaceX2:CommodityfeaturesX2:CommodityfeaturesX3:Pricing&PromotionX3:Pricing&PromotionX4:ServicequalityX4:ServicequalityX5:ConsumerperceptionX5:Consumerperception29of40Data AnalysisY:The opera3030 of4030of403131 of4031of403232 of40Regression Analysis32of40Regression Analysis3333 of4033of4034THANK YOUTHANK YOU35
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