新视野商务英语unit2知识分享课件

商务英语Unit 2 Companies教材：新视野商务英语（上）Unit 2 CompaniesObjectivesKey vocabularyLead-inLanguage focusSkillsBusiness communicationHomeworkSkills Writing:avoiding repetitionReading:FT Graduate Training ProgramListening:four major companies Objectives When the learners finish learning this unit,they should be able to providing information on companies and products collecting information on companies and products Language focusPresent simple and present continuousPronunciation:Third person singularKey vocabulary1.buy:to get sth by paying money e.g.Whether you are buying or selling,our prices are the best in town.buy in:to buy in case of future need 大量买进 buy off:买通，向某人行贿 buy out:收购股份2.sell:give sb else in exchange for money e.g.Id like to buy your house if you are willing to sell.sell out:全部卖光，卖完3.marketing:市场学，销售业务 marketing strategy 销售策略 marketing director:销售经理4.Producation production line:生产线5.IT=information technology6.telecommunication:电信7.multi:很多的 multi colored 多色的 multi lingual country:多语言国家8.subsidiary:company who is controlled by another 子公司Lead-in3.Work in groups.Choose three of these companies.Write what you know about:1.What each company produces or provides.2.Where the company started.3.Where the company operated.4.Who its main competitors are.BMW Coca-Cola Nike Levi Straus&Co.Microsoft Language FocusGranada Film wants to recruit a _ _.Granada Film is part of the _ _ _.The company _ and _ films.They want someone with the following experience and skills:_ _ _FinanceManagerGroupMediaGranadaproducesco-financesability to work under pressurefilm finance experiencegood communication skillsHe/She will join the finance team and report to the _ _ _.To apply,send a _ and a _ to the Personnel Department.ControllerofFinanceletterCVPresent continuous现在进行时现在进行时USE1 We use the present continuous to talk about;Things which are happening at the time of speaking.现在进行时用来表示说话时正在发生的事情e.g.Im trying to call Geoff Peters.e.g.He isnt working today.e.g.What are you doing?12 Things which are happening around the time of speaking.说话前后正在发生的事情e.g.The company is developing a new drug against asthma.e.g.The company isnt recruiting at the moment.e.g.What are they planning to do?e.g.Some verbs are not usually used in it the continuous form.2有些动词一般不用进行时hear see smell tastelike dislike hate love want wish hopebelieve feel(=think)forget know mean rememberthink(=have an opinion)understandcontain have(=own)owe own possessThese are stative verbs;they describe states or senses.这些动词是状态动词，用于表示状态或感觉。3FORMBe+_ing形式Positive and negative肯定形式和否定形式I am/m am not/m not flyingYou/we/you/they are are not/arent flyingHe/she/it is is not/isnt flyingQuestion疑问形式Am I flying?Are you/we/you/they flying?Is he/she/it flying?4Verbs that end in a consonant followed by e以辅音字母e加结尾的动词去掉e再加ingtake takingmanage managingBUT但是Verbs that end in vowel+e以元音字母e结尾的动词直接加ingagree agreeing,see seeingvowel+consonant double consonant 5When the last syllable is stressed,we usually double the final consonant.以元音字母加辅音字母结尾的动词，如果最后一个音节重读，通常双写末尾的辅音字母再加ingfit fittingbegin beginningcontrol controllingPronunciation:Complete the rules1.For verbs that end in/p/,/t/,/k/,/f/we pronounce the final s:/s/2.For verbs that end in/s/,/z/,/d/we pronounce the final s:/iz/3.For verbs that end in all other sounds we pronounce the final s:/z/Language Practice:Key words in the listening material:1.Pharmaceutical adj.Related to making and distribution of drugs and medicines.制药的2.Launch v.set going;put into action开始行动3.Suffer from:忍受的痛苦4.Asthma:哮喘Pharmaceutical CompanyCableOperatorWhat the company doesCurrentactivitiesIt develop and manufactures a wide range of medicines.Its currently preparing to launch a TV advertising campaign.Its currently developing a new high-speed Internet service.It provides cable television to thousands of homes.Reading:Key words in the reading material:1.plc.:Public Limited Cooperation2.strategic:战略性的3.editorial:采编4.innovative:创新性的5.awareness:敏感度6.ambition:抱负7.annum:annually,every year 每年Reading Read the text carefully and answer these questions.1.What is the parent company of the Financial Times Group?Answer:2.Which four areas does the parent company operate in?Answer:The FT Group is part of Pearson plcPublishing,TV production,broadcasting and electronic/multimedia business3.Which four areas does the Financial Times Group operate in?Answer:4.Name three newspapers which the FT Group publishes.Answer:5.What is the FT Group planning?Answer:6.Graduate recruits can expect to gain experience in a number of areas.Name three of them.Answer:a,d,f,gThe Financial Times,Les Echos,RecoletosThey are planning to recruit up to 6 business graduate trainees.Strategic planning,product development,editorial,Marketing,advertisement sales.7.What requirements does the FT have of the recruits?Answer:8.Which of these are personal qualities?Which of these are skills or knowledge?Answer:9.How long is the training scheme?Answer:10.What is one of the companys beliefs?Answer:Ability to think innovatively and practically,a high degree of business awareness,good communication skills,ambition,a wide range of interests and experience.Personal qualities:ability to think,interests,ambitionSkills/knowledge:business awareness,communication skills and experience15 monthsQuality of opportunityVocabulary:NOUNSVERBSproductionproductprovidersprovision(not in text)developmentmarketingmarket(not in text)advertisementmarketprovideadvertisedevelopproduceVocabulary:Companies offer products or services to the consumer ina competitive _.In the manufacturing sector _ development is a key activity.Companies _ new products and launch them on the _.They try to keep the cost of _ low to stay competetive.It is essential to _ the product and to tell the consumer about it.marketproductdevelopmarketproductionadvertiseListening:Key words in the listening material:1.Megastore:supermarket2.Sector:part3.Sportswear:clothing wearing to do sportsVirginBenettonNationalityProduct(s)Other informationRun by Richard BransonBritishVirgin ColaVirgin AtlanticVirgin RadioVrigin MegastoreClothesSportswearItalianTrademarkSisleyDaimler ChryslerSonyNationalityProduct(s)Other informationMercedez-Benz is part of the groupGerman-AmericanExpensive,luxury carsThe Smart carElectronicsComputer gamesMusicJapaneseSony WalkmanWriting:Avoiding repetition2.Some companies are multinationals and others are not.3.Reuters provides information for many different clients;these include newspapers and financial markets.4.The EMI Group produces records.The Company is also involved in music retailing.Writing:Avoiding repetition5.DHL is an international air express carrier.It delivers documents and packages all over the world.6.There are 300 HMV Group stores around the world.They are located in 8 countries.7.Many fast food companies operate on a franchise basis.McDonalds is one of them.Writing:The Virgin Group has many interests.The Virgin Groups interests include international“Megastore”music retailing,book and software publishing,film and video editing facilities and clubs and hotels.The Virgin Groups interests also include a model agency,Virgin Cola,and a radio station.The Virgin Group operates many companies.Virgin Atlantic is a Virgin Group company.Business Communication:1.MOET HENNESSEY LOUIS VUITTON2.Homework and checklist for Unit 2:Name five of the companies you learnt about in this unit.Name three different industries.What is a holding companies?Which tense do we use to talk about a the regular activities of a company?b the current activities of a company/