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综合检测(一)Unit 1Advertising(满分：100分；时间：100分钟).单项填空(共15小题；每小题1分，满分15分)1Because of his achievements in the last year，Jack was _ to a higher position.ArisenBpromotedClifted Dgrown2They sold their house for only 10,000 dollars，so the buyer got a wonderful_.Acost BbargainCworth Dvalue3It is said that details_success or failure.Adetermine BorganizeCvote Drelease4Mike，as far as I know，_like to play music.Aseems BlooksCfeels Ddoes5Here is the product our general manager wants_in a way different from the ones of a similar kind.Aadvertise BadvertisingCadvertised Dbeing advertised6(扬州高一检测)There was never any time for Kate to feel lonely，_ she was an only child.Aever since Bnow thatCeven if Deven so7The book_for adults is not suitable for teenagers to read.Aprovided BdesignedCproviding Ddesigning8When I_a good article in reading newspapers，I often want to cut and keep it.Acome across Bcome throughCcome to Dcome at9That salesman_me to buy his MP4，but it doesnt work well now.Aadvised BpersuadedCpreferred Dexpected10Mr.Smith，_ of the _ speech，started to read a novel.Atiring；bored Btired；boringCtired；bored Dtiring；boring11I didnt mean_her.But talking like that means_her.Ato hurt；hurt Bhurting；hurtingCto hurt；hurting Dhurting；to hurt12Would you_me a good dictionary?Acommand BcommentCrecommend Dclaim13He played a trick _ Jessy and he had to apologize _ treating her _ a nice dinner.Aon；for；to Bin；by；toCon；by；to Don；by；with14Why did Tom become wealthy this year?Because he sold_he did last year.Afour time as many furnitures asBfour times as furnitures many asCfour times as furniture much asDfour times as much furniture as15I just dont understand_that is wrong with our present way of doing things.Awhy it does Bwhat it doesCwhat it is Dwhy it is.完形填空(共20小题；每小题1分，满分20分)(盐城高一调研)It was a cool October evening.Excitement and family members _16_ the hall.I was only a 7yearold girl，but I was the centre of _17_.Finally，after weeks of preparation，I would _18_ all my hard work in a dance of performance.Everything would be _19_so I thought.I waited backstage all _20_ in my black tights with a golden belt.In a loud and clear voice，the master of ceremonies _21_ that my class was next.My dance class was doing a routine on wooden boxes two feet by two feet，facing the _22_.All I had to do in the next move was put one foot on the box next to mine and keep my other foot on my box.It really was an _23_ move.I was concentrating so much _24_ the huge smile on my face and holding my head up that I did not look _25_ I was going.I missed my partners box altogether and _26_.There I was standing on the stage floor when my classmates were on top of their boxes.I could hear giggles(咯咯笑)coming from the audience，and I felt the _27_ rush to my face.I remembered my dance teacher had told us，“If you make a mistake，keep smiling so the audience will not _28_.”I did my best to follow her _29_ as I continued with the routine.When the curtain dropped，so did my _30_ for the evening.I _31_ bitterly，tasting the salt from the tears that streamed down my face.I ran backstage，but no one could _32_ me down.Recently I realized I had been a _33_ that night.I was _34_，but I fought the urge to run off the stages._35_，I finished the routine with a smile on my face.Now when my friends and family laugh about the time I slipped during the dance performance，I can laugh too.16A.filled BvisitedCattended Ddecorated17A.pressure BimpressionCdebate Dattention18A.take over Bshow offClook after Dgive up19A.reasonable BsuitableCobvious Dperfect20A.dressed up Bfolded upCcovered up Dmixed up21A.suggested BexplainedCannounced Dpredicted22A.music BaudienceCcurtain Dstage23A.easy BactiveCadventurous Dextra24A.containing BhidingCsharing Dkeeping25A.why BwhetherCwhere Dwhat26A.wandered BslippedCwaved Dskipped27A.blood BpleasureCpride Dtear28A.leave BcheerCbelieve Dnotice29A.gesture BexampleCadvice Dplan30A.doubts BhopesCvoice Dpatience31A.argued BshoutedCbegged Dsobbed32A.turn BcalmClet Dput33A.star BpioneerCloser Dfool34A.satisfied BmovedCembarrassed Dconfused35A.However BInsteadCIn total DIn return.阅读理解(共15小题；每小题2分，满分30分)AIn the West，advertisements are the fuel that makes mass media work.Many TV stations，newspapers，magazines，radio stations are privately owned.The government does not give them money.So where does the money come from？From advertisements.Without advertisements，there would not be these private businesses.Have you ever asked yourself what advertising is？Through the years，people have given different answers to the question.For some time it was felt that advertising was a means of“keeping your name before the public”And some people thought that advertising was“truth well told”Now more and more people consider it in this way：Advertising is the paid，nonpersonal，and usually persuasive presentation of goods，services and ideas by some certain sponsors(发起人)through various media.First，advertising is usually paid for.Various sponsors pay for the advertisements we see，read，and hear over the various media.Second，advertising is nonpersonal.It is not facetoface communication.Although you may feel that a message in a certain advertisement is aimed directly at you，in reality，it is directed at large groups of people.Third，advertising is usually persuasive.Directly or indirectly it asks people to do something.All advertisements try to make people believe that the product，idea，or service advertised can benefit them.Fourth，the sponsors of the advertisement must show their names.From the advertisement，we can see if the sponsor is a company，or a single person.Fifth，advertising reaches us through old and modern mass media.Included in the old media are newspapers，magazines，radio，television，and films.Modern media include emails，matchbox covers，and boards on top of buildings.36The existence of the privately owned mass media depends on the support of _.Athe governmentBtheir owners familiesCadvertisementsDthe TV stations37The passage seems to say that different ideas of advertising are given due to _.Athe change of timeBthe subject of the advertisementsCpeoples age differenceDpeoples different opinions38Which of the following is considered modern mass media?ANewspapers. BEmails.CMagazines. DFilms.39According to the passage，which of the following statements about advertisements is NOT true?AThe sponsors are always mentioned.BAdvertising must be honest and humorous.CThere is the description of things advertised.DAdvertising is meant for large groups of people.BMore Americans live their lives online.My friend，Reedy Kream，is a mother of three young children.Any parent can tell you that three children can eat a lot of food in a week.But Reedy hasnt been to a supermarket in two years.Instead，she turns on her computer every week and orders all of her groceries online.In my house，my wife and I buy most of our clothes online.The special spices that my wife likes to cook with are bought on the Internet.And_I_cant_remember_the_last_time_I_visited_a_travel_agent_to_book_a_flight_or_a_hotel. I go online to do my banking，buy music，share photos with my family，and make international calls via Skype.I also work online.When I contact coworkersor even my mother back in Nova Scotiaa lot of our conversations are done via instant messaging.My friend Reedy matches that description.Reedy hits the nail on the head(一针见血)when she explains why she now uses the Internet for a task that she formerly did“in the real world”“You just save so much time，”she says.“I just have so many things to do；not having to go to the grocery store saves an enormous amount of time，”she adds.“Sometimes I get angry when I have to go outside to do something，”and I think to myself，“Why dont they let me do this online？”Somewhere between 70 and 73 percent of American adults have access to the Internet，and the activities they are engaging in are expanding，according to a Pew Internet and American Life Project report issued last year.The use of broadband is also growing.As of May 2006,42 percent of Americans have broadband in their homes.The largest growth is taking place in middleincome households.40Reedy Kream has bought food for her children in the past two years _.Awith her best friendsBin a supermarketCby using the InternetDin person41The underlined sentence in the second paragraph means _.Athe author hasnt booked a flight or a hotel for a long timeBthe author has booked a flight or a hotel online for a long timeCthe author is a forgetful manDthe author doesnt like travel42The word“Skype”in bold is a/an _.AInternet phone systemBInternet messaging systemCInternet shopping systemDInternet reading system43It can be inferred that the reason why Reedy is angry at being asked to go out to do something is that _.Ait will save her a lot of timeBit will waste her much timeCshe hates to go outside to do somethingDshe likes to go outside to do somethingCBelow is a housing guide for students going to London.housing organizations.The advantage of using your university accommodation office is that you can get some support if you have a problem.The disadvantage is that they are unlikely to have enough registered landlords to house all their students.Property papers: Loot and RentingLoot is an important source (来源) of information about private housing for corenters.The offers are from private landlords，agencies and individuals looking for other corenters.They also have a website：.The advantage of using Loot is that there are some excellent bargains.The disadvantage is that there is no quality control over the offers.Renting is another useful paper.The offers in this paper are mainly from accommodation agencies.Their website is at www.renting，co.uk.Accommodation agenciesThe majority of rented accommodation in London is advertised through accommodation agencies.The advantage of using accommodation agencies is that you will have access to a large number of accommodations.A good agent will listen to your requirements and can save you time in looking for the right accommodation.The disadvantage is that they will make a range of charges to potential renters.Notice boardsAround the universities you will find a number of notice boards where offers of accommodation will be posted.These will either be from landlords or from students. Some universities will also have online noticeboards where students can advertise to other students.Advertisements from students can be an excellent way to find accommodation. However，advertisements from landlords can be problematic.Word of mouthSome of the best housing in London is never advertised but is passed on from one group of students to another by work of mouth.It might be that you can find out about good offers from final year students.However，dont suppose that just because you have found out about housing from a friend it is necessarily going to be better than that found through any other source.FamilyFaced with the very high rents charged in London，some students and their parents will consider buying as an alternative.In some cases this might be a good choice.44What is the advantage of using Loot?AIt has more offers from accommodation agencies than Renting.BIt gives you personal information about other corenters.CTheir website is designed mainly for students.DThere are some good bargains.45A good agent can help you _.Aknow more peopleBfind cheap accommodationCget the right accommodation quicklyDget free information about most accommodations46The information passed on by word of mouth is important because _.Ait is better than that found through any other sourceBit helps you find some of the best housing never advertisedCthe final year students always offer better informationDthe landlords have little valuable information47For students going to London for the first time，which of the following provides the most reliable information?AUniversity accommodation offices.BLoot and Renting.CNotice boards.DFamily.DNot all memories are sweet.Some people spend all their lives trying to forget bad experiences.Violence and traffic accidents can leave people with terrible physical and emotional scars.Often they relive these experiences in nightmares.Now American researchers think they are close to developing a pill，which will help people forget bad memories.The pill is designed to be taken immediately after a frightening experience.They hope it might reduce，or possibly erase(抹去) the effect of painful memories.In November，experts tested a drug on people in the US and France.The drug stops the body releasing chemicals that fix memories in the brain.So far the research has suggested that only the emotional effects of memories may be reduced，not that the memories are erased.The research has caused a great deal of argument.Some think it is a bad idea，while others support it.Supporters say it could lead to pills that prevent or treat soldiers troubling memories after war.They say that there are many people who suffer from terrible memories.“Some memories can ruin peoples lives.They come back to you when you dont want to have them in a daydream or nightmare.They usually come with very painful emotions，”said Roger Pitman，a professor of psychiatry at Harvard Medical School.“This could relieve a lot of that suffering.”But those who are against the research say that changing memories is very dangerous because memories give us our identity (特质)They also help us all avoid the mistakes of the past.“All of us can think of bad events in our lives that were horrible at the time but make us who we are.Im not sure we want to wipe those memories out，”said Rebecca Dresser，a medical ethicist.48The passage is mainly about _.Aa new medical inventionBa new research on the pillCa way of erasing painful memoriesDan argument about the research on the pill49We can infer from the passage that _.Apeople doubt the effects of the pillsBthe pill will stop peoples bad experiencesCtaking the pill will do harm to peoples healthDthe pill has probably been produced in America50Which of the following does Rebecca Dresser agree with?ASome memories can ruin peoples lives.BPeople want to get rid of bad memories.CExperiencing bad events makes us different from others.DThe pill will reduce peoples sufferings from bad memories.任务型阅读(共10小题；每小题1分，满分10分)Traditionally，customers may consider more about what they buy the product for.However，the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs.Frequently，customers buy goods just because they are cute，lovely and unique.With a less emphasis on functional utilities，the experience and imaginative space are placed into an increasingly important role.The image of product is emphasized，as well as the communication between products and consumers.“Customer behavior，which appears to be focused and directed at the object and at pleasure，in fact responds to quite different objectives: displaced expression of desire，and the production of a code of social values through the use of differential signs”(Baudrillard)The reason for imageoriented customer behavior is probably that customers lifestyle has been continuously virtualized by paying much attention to“Virtual Reality”The evidences can be traced from computer games and Hollywood movies，in which customers preference for fleeing reality is perfectly matched.This change requires us to take efforts to enhance product image by integrating style，color，taste，shape and material，and communicate with customers creatively, imaginatively and innovatively，and enable them to enjoy the distinctive experience image brings.“Aneed is not a need for a particular object as much as it is aneedfor difference”(Baudrillard)The typical example is Apple Computers IMAC，which has strong visual impact and outstanding dynamics.By this way，customer relationship can be set up through image，and brand can be treated as living that can transform people.Other examples commonly used are Disney Fairyland and Las Vegas，where new experience and imagination are fully demonstrated.In sum，consumption is negotiation，a neverending conversation held in the languages of advertising，packaging，branding，fashion，and entertainment.More Attention to the Image of ProductMain comparisonsContextsDifferent aspects 51._ about by people when they are shoppingIn the past，people think more about the 52._ of the goods.People today are more easily 53._ by the 54._ of product and the buying atmosphere.Different 55._ to promote salesTraditionally，producers may focus more on the functional utilities of goods.Nowadays，product image should be 56._ and there should be more effective 57._ with customers.More details worth noticingThe 58._ for imagecentered behaviourInfluenced by computer games and Hollywood movies，peoples 59._ is virtualized.60._ are given to prove the importance of imageApple Computers IMAC/Disney Fairyland/Las Vegas.书面表达(满分25分)假设你是一位推销员，请根据提示，用英语介绍新产品红星双动力洗衣机。1红星双动力洗衣机是红星集团公司的最新产品，该集团公司有多年生产洗衣机的历史。2红星双动力洗衣机由先进的电脑控制，操作简便。3该洗衣机机身由不锈钢制成。该机经过6000次试用，情况良好。4价格比国内外其他同类产品便宜。公司对产品实行终身免费维修。拥有红星双动力洗衣机是您明智的选择。参考词汇：双动力洗衣机doubleengined washing machine；红星集团公司Hongxing Group Corp；不锈钢stainless steel。_
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