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Contents 1、 Historical Background 2、 Main Products 3、 Marketing Strategy 4、 Globalization 5、 Lenovo success Exploration of Lenovo Whats the company historical background ? How many employees work for the company? Whats the companys Marketing Strategy? How dose leonvo go global? Whats the key to success of Lenovo company ？ Whats the company main business? Historical Background Lenovo limited company was founded in 1984 with an initial capital Outlay of only 2 million yuan funded by Chinese Academy of Sciences. Its founding chairman was Liu Chuan Zhi, the leader of 11 members who were engaged in scientific research. On April 1, 2004, the company changed its name legend to lenovo. “le”is from legend and “novo” is from Latin， which means unique and creativity. Historical Background Historical Background In 1996, lenovo is located in Chinas domestic market sales in the first place. In 2005， Lenovo purchased IBM. Today Lenovo has become the biggest manufacturer in China and the third biggest manufacturer in the world. Now It has more than 19000 staff all over the world. Main Produces of Lenovo Company desktop computer Servers notebook Printer Handheld computer mobile phone Since 1996, Lenovo computers sales volume has been on the top position in Chinese market. Main Products laptop computer mother board Exclusive Store Global Distribution Map Lenovos headquarter is in Newyork and therere also two main operating centres in Beijing, China and Raleigh, America. 目录 Contents Marketing Strategy of Lenovo Core values Customer success Integrity Precise realistic Innovation 1 product 2 price 3 place 4 promotion Lenovo 4P strategy Micro-film Always online How dose leonvo go global? In the process of shock 500 strong, why Lenovo can succeed? Perhaps everyone is thinking, what makes Lenovo a 500 strong? lenovos globalization There are three ways companies can achieve Globalization： Firstly ,companies can work alliances . Secondly, they can acquire or buy other companies. Thirdly, they can grow organically by expanding from their existing base. In December 2005 , an astonishing acquisition have taken place in Beijing. Lenovo spend 1.75 billion U.S. dollars make acquisition of IBM global PC business, soon it become the worlds third largest PC manufacturer, which also marks the international association of the beginning of the road. How dose leonvo go global? lenovo IBM 1 1 2 lenovo I、 Innovation and change - Lenovo DNA II、 Lenovo use talents successfully III、 Lenovo bold global strategy IV、 Positioning state-owned enterprises Lenovo success Lenovo success you The world will be changed because of THE END
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