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This slide is a copy of the first slide but with text logo instead of image logo.BUILD5A firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Short breakT IM E FOR A6Short breakT IM E FOR A7Short breakT IM E FOR AA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Thus,this signifies a firm exploiting economies of scale until the minimum efficient scale is reached.8Short breakT IM E FOR AA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Thus,this signifies a firm exploiting economies of scale until the minimum efficient scale is reached.9The Break10Company detailsT H E BU ILD11Welcome messageA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Thus,this signifies a firm exploiting economies of scale until the minimum efficient scale is reached.12WelcomeT H E BU ILDMike Oldfield,CEOAliquet arcu netus ridiculus sociosqu luctus luctus pharetra habitant neque aptent scelerisque adipiscing cras phasellus rhoncus bibendum pretium et proin pulvinar volutpat ullamcorper condimentum diam a at a eu.13T H E BU ILDFull width text slideThe Customer orientation is perhaps the most common orientation used in contemporary marketing.It involves a firm essentially basing its marketing plans around the marketing concept,and thus supplying products to suit new consumer tastes.As an example,a firm would employ market research to gauge consumer desires,use R&D(research and development)to develop a product attuned to the revealed information,and then utilize promotion techniques to ensure persons know the product exists.R&D companies often parallel customer orientation with R&D phases to ensure the desired customer specifications are produced.Customization Maximization(similar to profit maximization in economics,)is the measurable approach to more efficiently sustaining specific customer needs,in effort to maximize the customization of the product or service offered to the customer,by the measure of data relating to responses,feedback,and elasticity.14T H E BU ILDTwo columns text slideThe Customer orientation is perhaps the most common orientation used in contemporary marketing.It involves a firm essentially basing its marketing plans around the marketing concept,and thus supplying products to suit new consumer tastes.As an example,a firm would employ market research to gauge consumer desires,use R&D(research and development)to develop a product attuned to the revealed information,and then utilize promotion techniques to ensure persons know the product exists.R&D companies often parallel customer orientation with R&D phases to ensure the desired customer specifications are produced.Customization Maximization(similar to profit maximization in economics,)is the measurable approach to more efficiently sustaining specific customer needs,in effort to maximize the customization of the product or service offered to the customer,by the measure of data relating to responses,feedback,and elasticity.15T H E BU ILDThree columns text slideThe Customer orientation is perhaps the most common orientation used in contemporary marketing.It involves a firm essentially basing its marketing plans around the marketing concept,and thus supplying products to suit new consumer tastes.As an example,a firm would employ market research to gauge consumer desires,use R&D(research and development)to develop a product attuned to the revealed information,and then utilize promotion techniques to ensure persons know the product exists.R&D companies often parallel customer orientation with R&D phases to ensure the desired customer specifications are produced.Customization Maximization(similar to profit maximization in economics,)is the measurable approach to more efficiently sustaining specific customer needs,in effort to maximize the customization of the product or service offered to the customer,by the measure of data relating to responses,feedback,and elasticity.16T H E BU ILDWhats the problemItem oneA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Item twoConsequently,this entails simply selling an already existing product,and using promotion techniques to attain the highest sales possible.Item threeA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.17T H E BU ILDWhats the problemA firm using a sales orientationA firm using a sales orientation focuses primarily on the selling/promotion of a particular product,and not determining new consumer desires as such.Consequently,this entails simply selling an already existing product,and using promotion techniques to attain the highest sales possible.18OU R T EAMGreat products depends on great peopleMike OldfieldCEOViktoria StonePhotographerMike AndersonGraphic DesignerMary ParkerDeveloper19OU R T EAMGreat products depends on great peopleViktoria StonePhotographerMike AndersonGraphic DesignerMary ParkerDeveloperA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.20Great products depends on great peopleOU R T EAMViktoria StoneCEOMike AndersonGraphic DesignerA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Consequently,this entails simply selling an already existing product,and using promotion.123421Viktoria StoneOU R T EAMThis played a key role in the emergence of infinitesimal calculus in the 17th century.Furthermore,the theory of perspectiveEngineering InternParker Tech:Church Stoke,PAJanuary 20XX-May 20XXProject managerAcme Corp:Los Angeles,CASeptember 20XX-August 20XXSoftware engineerParker Tech:Church Stoke,PAJanuary 20XX-May 20XXSr.Project ManagerAcme Corp:Los Angeles,CASeptember 20XX-August 20XX22This played a key role in the emergence of infinitesimal calculus in the 17th century.Furthermore,the theory of perspectiveMike Anderson,CEOOU R T EAM23SOM E FACT SOur advantagesAccess to new capitalHigher public profilePersonal guaranteesEmployees extra incentives24SOM E FACT SOur advantagesOnlineadvertisingA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.ContentmarketingConsequently,this entails simply selling an already existing product,and using promotion techniques to attain the highest sales possible.SocialnetworkingThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.WebsiteanalyticsVarious trends in the economic business cycle,including inflation,recessions,deficit,or income level.25SOM E FACT SOur advantagesOnlineadvertisingA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.ContentmarketingConsequently,this entails simply selling an already existing product,and using promotion techniques to attain the highest sales possible.SocialnetworkingThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.WebsiteanalyticsVarious trends in the economic business cycle,including inflation,recessions,deficit,or income level.26Relationship processSOM E FACT SA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Thus,this signifies a firm exploiting economies of scale until the minimum efficient scale is reached.Title twoTitle fourTitle fiveTitle oneTitle threeTitle sixTitle sevenTitle eightTitle nine27Relationship processSOM E FACT SA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Thus,this signifies a firm exploiting economies of scale until the minimum efficient scale is reached.OneTwoThreeFiveFourSevenSixNineEight28SOM E FACT SBusiness modelOnline advertisingA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Content marketingConsequently,this entails simply selling an already existing product,and using promotion techniques to attain the highest sales possible.Social networkingThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.Website analyticsVarious trends in the economic business cycle,including inflation,recessions,deficit,or income level.29SOM E FACT SMarket share25%55%20%EuropeUnited StatesSouth America30SOM E FACT SOur advantagesOnlineadvertisingA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.ContentmarketingConsequently,this entails simply selling an already existing product,and using promotion techniques to attain the highest sales possible.SocialnetworkingThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.31SOM E FACT SMarketing strategyDiscoverA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.ExploreAlready existing product,and using promotion techniques to attain the highest sales.ConnectThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.BuildConsequently,this entails simply selling an already existing product.CollaborateA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.32SOM E FACT SOur advantagesAccess to new capitalPublic companyHigher public profileEmployees extra incentivesTraded sharesPersonal guarantees33T H E BU ILDCompany milestonesJanuaryA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.MarchThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.MayConsequently,this entails simply selling an already existing product,and using promotion techniques to attain the highest sales possible.34T H E BU ILDCompany milestonesJulyA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.SeptemberThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.We are the future123354T H E BU ILDCompany milestonesDiscoverA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.ExploreConsequently,this entails simply selling an already existing product,and using promotion techniques to attain the highest sales possible.ConnectThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.Behind the scenesA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.36Access to new capitalHigher public profilePersonal guaranteesEmployees extra incentivesA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Consequently,this entails simply selling an already existing product,and using promotion techniques to attain the highest sales possible.This refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.A firm using a sales orientation focuses primarily on the selling/promotion of a particular product.37SOM E FACT SSome facts in digits7K145L7,5K100HRMiles coveredWater drunkedShotsIn the road38Milestone oneA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Milestone oneThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.Company milestonesT H E BU ILD39Product overviewAP P SH OW CASE40P RODU CT OVERVIEWLaptop device mockupPowerfulimage editorPixel PerfectDesignApp showcase Laptop device mockupP RODU CT OVERVIEWA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Thus,this signifies a firm exploiting economies of scale until the minimum efficient scale is reached.42Powerful image editorA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Sketching and PaintingThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.Laptop device mockupP RODU CT OVERVIEW43P RODU CT OVERVIEWLaptop device mockupPowerful image editorA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Sketching and PaintingThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.44Powerful image editorA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Sketching and PaintingThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.Watch device mockupP RODU CT OVERVIEW45App showcase Watch device mockupP RODU CT OVERVIEWA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Thus,this signifies a firm exploiting economies of scale until the minimum efficient scale is reached.46P RODU CT OVERVIEWPhone device mockupPowerfulimage editorPixel PerfectDesign47P RODU CT OVERVIEWPhone device mockupPowerful image editorA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Sketching and PaintingThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.48App showcase Phone device mockupP RODU CT OVERVIEWA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Thus,this signifies a firm exploiting economies of scale until the minimum efficient scale is reached.49Powerful image editorA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Sketching and PaintingThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.Phone device mockupP RODU CT OVERVIEW50P RODU CT OVERVIEWPhone device mockupPowerful imageeditorA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Sketching andpaintingThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.Pixel PerfectDesign51P RODU CT OVERVIEWPhone device mockup52P RODU CT OVERVIEWTablet device mockupPowerfulimage editorPixel PerfectDesign53Powerful image editorA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Sketching and PaintingThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.Tablet device mockupP RODU CT OVERVIEW54P RODU CT OVERVIEWWeb browser mockup slideSome amazingfeatureAnothercool featureP RODU CT OVERVIEWWeb browser mockup slide56How we canT H E BU ILD57Market AnalysisMarket sizeKey success factorsDistribution channelsMarket trendIndustry cost structureMarket profitability58H OW W E CAN3 ways to save moneySpread out your content-creation tasksA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Make the most of your marketing assetsThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.Use a distributed marketingA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.59H OW W E CANMake money?050100150200AprMayJunJulAugSepOctNovInstagram integrationA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.TwitterintegrationThus,this signifies a firm exploiting economies of scale until the minimum efficient scale is reached.Thus the marketing mix refers to four broad levels of marketing decision.60T H E BU ILDSteps to success123A firm using a sales orientation focuses primarily on the selling/promotion of a particular product.First stepA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Second stepA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Third stepT H E BU ILDSteps to success456A firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Fourth stepA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Fifth stepA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Result62T H E BU ILDSteps to successA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.First stepA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Second stepA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Third step63T H E BU ILDSteps to successA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Fourth stepA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Fifth stepResult64T H E BU ILDInvestment plan$34,7 millionCash9%Stocks24%Bounds66%Take right steps to wise investment with usA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Thus,this signifies a firm exploiting economies of scale until the minimum efficient scale is reached.65T H E BU ILDThe revenue marketing journeyTraditional marketingA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Lead generationConsequently,this entails simply selling an already existing product,and using promotion techniques to attain the highest sales possible.Demand generationA firm using a sales orientation focuses primarily on the selling/promotion of a particular product.Revenue marketingThis refers to laws and legality(governmental policies)that may affect the way marketing can be characterized.66T H E BU ILDTable data exampleModelAuditPlaningStrategyCustomer motivationRace planingTechnologyMarketing communicationsHoneycomb modelBillboards67T H E BU ILDTable data exampleSingle licensePremium clubTheme club$79One Time Free$299Plus Monthly Free$199Plus Monthly FreeMonthly PaymentsNot Applicable$30 per month$15 per monthBonus Themes2 for 1Not ApplicableNot ApplicableOur Themes1 ThemeUnlimitedUnlimitedOur ExtensionsUnlimitedUnlimitedUnlimitedNew ThemesNot Applicable2+2+Support Access68T H E BU ILDTable data exampleOfline marketingOnline maketingMobile marketingPrint AdsSEOAppFlyersPPCWebTV AdsBlogLocationMailersSocial mediaOffersCall enterVideosPush notificationsBillboardsDigital AdsSocial69T H E BU ILDCustomer opinionWhether B2B or B2C,I believe passionately that good marketing essentials are the same.We all are emotional beings looking for relevance,context and connection.Beth ComstockVice Chair at GE70T H E BU ILDSocial media analisysTotal shares:Facebook1,412,176147,810Twitter787,498Linkedin208,010Pinterest268,85871Discrete sectors in marketingP ORT FOLIOA firm focusing on a production orientation specializes in producing as much as possible of a given product or service.Thus,this signifies a firm exploiting economies of scale until the minimum efficient scale is reached.Social mediamarketingCustomer engagementBradmarketingImage and reputationDirectmarketingLead generationMulti-way(brand customer,customer customer)ParticipatoryUser-generatedOne-way(brand to customer)Push
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