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1,Remy Martin Tasting & Fine Food Tourwith Cadillac,Sep 17, 2007,2,Objective,Promote Cadillac premium life style After test drive gala dinner Entertain Cadillac owners and test drive VIPs Onsite lifestyle survey through questionnaires to understand owners and prospects insight Leads generation through owner referrals Leads generation through Remys VIP invitation PR & Media buzz,3,Remy Martin Cognac of Heart,Remy Martin Fine Champagne Cognac General info. Created In 1724, one of the finest Champagne Cognac Market and distributed in China by Maxxium. From Heart of Champagne area, its the Cognac of Heart. Brand Ambassador Mr. Dominique Jousson,4,Event Planning,Schedule:Along with Cadillac “Leading Experience” Test Drive Oct 27 -HangZhou Nov 10-Shenyang Nov 24-Xian Dec 1 -Chengdu Dec 14 -Fuzhou Venue: Five Star Hotel or Finest Restaurant Guests:30 pax 20-25 Cadillac owners and top VIPs Remy Dealership & VIP clients 5-10 ( Restaurant / Club / KTV owners ) Hours:18:30 21:30 ( after Cadillacs local Test Drive),5,Event Rundown - Reception,Cocktail Reception 18:30-19:00 Special Welcome Drink Networking Cadillac TVC or Running footage Special mix Siphon Remy Martin V.S.O.P. with ginger soda, Served by sprayer into glass with ice,6,Event Rundown Main Program,1. Cadillac Open Speech by Dealer or Brand Team 19:00 2. Remy Martin Presentation speech by 19:05 Mr. Dominique Jousson 3. Remy Martin tasting, 3 kinds of XO 19:10 How to taste Cognac How to make the differentiation of the flavor and fragrance 4. Sit down dinner 19:45 Enjoy the perfect match of fine cognac and fine food Frozen XO, served with dessert Chinese style food, served course by course,7,Perfect Match Dinner Menu,8,Event Rundown - Highlight,1. Photo taking with Remy Martin Brand Ambassador 20:30 Photo printing onsite Signature by Brand Ambassador Framed onsite and give to guests as gift 2. Remy Martin Certificate 20:50 Certificate of Remy Martin Tasting Signature by Brand Ambassador 3. Cadillac & Remy Martin knowledge Q&A, winner will get gift from Cadillac or Remy Martin onsite 21:00,Signature by Ambassador,9,End of the Event Gift,Gift bags given away 21:30 Cadillac Gift Remy Martin Miniature XO Remy Martin Frame Remy Martin Certificate,10,Tasting & Sit Down Dinner,11,Table Setting,12,Responsibilities,1. Cadillac Venue searching On site decor Event rundown & execution Banner & Backdrop Logistic Opening Speech Media 2. Remy Martin Invitation design Table setting Menu, F& B Ambassador speech Gift Media,13,Cost per Event Estimate,1. Shared Cost around 13,000 each party F/B 400 RMB / pax, total 15,000-18,000 Venue5,000 Projector 800 Invitation 2,000 2. Cadillac other cost: total 12,000 Banner decoration 3,000 Photographers2,000 Media 2,000 Logistic2,000 Back drop3,000 3. Remy other costTotal 12,000 Table setting 3000 Product cost3000 Ambassador travel4000 Gift 2000,Cadillac Total Cost: RMB 25,000,Remy Total Cost: RMB 25,000,14,Post Event Exposure,Cadillac Invited Media News release 5-6 national Fashion, lifestyle and auto magazine 5-10 Dealer invited local media,
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