市场营销专业课程设置一览表(中英文对照)

2012版人才培养方案 市场营销 专业课程设置一览表课程代码中文课程名称英文课程名称中文课程描述英文课程描述05112107管理学Management概述管理功能、管理原理和管理技巧；管理与企业；古今中外的管理思想发展史；中外企业管理比较；经济管理体制改革等理论问题。An introduction to management functions, principles, and techniques， management and enterprises, the history of management thoughts at all times and in all lands, comparison foreign with Chinese enterprises management, reform of economic management system, etc.05112059微观经济学Microeconomics本课程内容：微观经济学的研究对象，需求理论，弹性理论，购买者行为，生产，成本，市场结构，生产均衡，生产要素价格决定和收益分配，一般均衡理论，福利经济，微观经济学理论等。窗体顶部Introduce the subject of microeconomics, theories of demand and supply, flexibility, purchasers behavior, production, cost, market structure, manufacture equilibrium, factor-price making, and allocation of revenue, theory of general equilibrium, welfare economics, policies of microeconomics, and so on.05112060宏观经济学Macroeconomics本课程鉴于当今问题的宏观经济学方面的介绍。包括国民收入分析，货币银行学，经济增长和稳定，失业问题，通货膨胀和政府起到的作用。Introduce the macroeconomics in the context of current problems, national income analysis, money and banking, economic growth and stability, unemployment, inflation and role of government.05112025市场营销学Marketing探讨在市场经济条件下的现代企业应如何分析营销环境，有效地制定和实施市场营销战略和策略；结合企业的市场营销实战案例，说明如何按照市场导向、顾客满意的基本原则，进行市场细分，根据目标顾客的需求进行有效地市场定位，以及如何制定营销组合策略。Discussing how to analyze the marketing environment effectively set up and conduct marketing strategies in marketing economics. With enterprises marketing examples, this course illustrates how to locate in market and how to work out marketing strategies.05112082基础会计学Basics of Accounting讲解会计学的对象、职能、方法、本质和会计管理的基础理论，资产、负债、所有者权益及收入、费用和利润的内容与基本核算方法。通过教学，学生可以掌握会计学的基础理论与基础知识；理解会计管理的基本知识，为学习后续专业课程奠定良好的基础。The subject includes functions, methods, management of accounting, assets, liabilities, rights and interests of owners and revenue, costs, profits and basic accounting methods. Through teaching, students can grasp the basis of accounting theory and basic knowledge, understand the basic knowledge of accounting management and lay a good foundation of follow-up study for professional courses。05112041市场调查与预测Research Recognition and Prediction本课程主要介绍一些市场调研的方法，以及对调研出来的数据进行分析、预测的方法，例如时间序列分析、回归分析等。 This course is introduce the method of market survey, as well as the methods of analyzing and forecasting the data collected, such as time series approach, and regression forecasting, etc.05112034经济法Economic Law本课程主要介绍介绍法律在商务世界的应用。包括经济法的概念和调整对象，经济法的产生和发展，经济法的特征和法律地位，经济法的基本原则和经济法主体体系，经济法律关系和经济法律、法规的制定、实施等内容。Law as it applies to the business world. Concept and adjust object, origin and development, feature and legal status, fundamentals, subject system, economic-legal relations, making and implement about economy law, and so on.05112185物流管理Logistics Management介绍与配送体系的设计、运作和控制有关的订购、仓储、运输等活动。 A study of the procurement, warehousing, and transportation activities related to distribution system design, operation, and control.05112029消费者行为学Consumer Behavior本课程介绍最终用户的消费过程。讨论消费决策中外部因素像文化、亚文化，以及心理因素像动机、感觉的影响。考察营销经理如何运用消费过程获得的信息进行营销战略策划。Introduce the end-user consumption process. The impact of external factors such as culture and subculture, as well as psychological factors such as motivation and perception on consumer decision-making process are discussed. Examines how marketing managers use the information obtained consumersconsumption process in planning effective marketing strategies.05112031营销策划理论与实务Marketing Planning本课程主要涉及到市场营销战略策划、市场营销战术策划和市场营销创新策划三个方面，本课程的目的是使学生能系统地理解和掌握市场营销策划的基本概念、原理、步骤与技术方法，并将所学到的理论知识应用到营销策划实践中，具有营销策划案例分析及营销策划实战能力。05112030广告学Advertising通过课程的学习，使学生掌握有关广告学的历史沿革、基本理论、基本策略、基本方法及实际操作技巧，拓展学生的视野、活化学生的思维，提升其解决、分析和发现问题的能力。This course provides students with an understanding of basic theory of advertising, discusses the fundamental methods and actual operating methods of advertising. enhances the studentsability of analyzing, of solving problems.05112070电子商务概论E-Commerce Conspectus本课程旨在使学生了解电子商务在信息时代的重要地位和发展前景，主要介绍电子商务的基本概念，电子商务网络技术，网站设计原理，网上支付系统，B2B，B2C，电子签名与电子商务法律等。 This course introduces mainly the important status and development foreground of E-commerce in information age. It is to deliver a brief introduction to basic concepts, E-commerce technology, website design theorem, network based payment system, B to B , B to C , E- signature, relevant law and regulations.05112184网络营销学E-Marketing网络营销课程将市场营销基本理论与信息技术、电子商务相结合。主要内容包括：网络营销基本理论，网上市场调研，目标市场细分，电子商务技术基础，网络营销策略等。本课程的主要任务是使学生掌握有关网络营销的基本知识，了解电子商务的基本原理和技术，熟悉网络营销战略计划和策略，提高运用理论知识解决实际问题的能力。在信息迅速发展的时代，学生有必要改变传统的营销观念，掌握网络营销知识，以适应社会发展的需要。This course combines marketing theory with information technology and E-Commerce. The main contents of this course include: basic theories and knowledge of internet marketing, Internet market research, market segmentation, basic E-commerce technology, Internet marketing strategies, etc. The main mission of this course is to make the students master basic knowledge of Internet marketing, basic principles and technology, development plan and strategies, improve the ability of solving actual problems with theories. With the development of information, its necessary for students to change traditional marketing concept and master internet marketing knowledge to meet the need of society development.05112186销售管理Sales Management本课程销售管理的基础和理论、销售管理的过程与技巧、销售规划与设计、销售人员的管理及销售管理的新趋势。05112183商务谈判与沟通技巧Business Negotiation本课程主要介绍经贸谈判的基本理论和知识（包括谈判的起源、涵义、特点、分类、商务谈判的基本原则和程序以及谈判人员的素质等）；介绍商务谈判的谋略、策略和技巧，谈判的礼仪和应注意的问题以及世界各主要国家商人谈判的风格，并进行模拟谈判等。05112116财务管理Financial Management本课程介绍企业财务管理的基本理论、基本知识和基本方法。内容主要包括：财务管理的基本概念，财务管理的目标，财务管理的环境，财务管理的一般方法，资金时间价值及其初步运用，资金成本的基本计算和运用，筹资管理的基本原理和方法，投资管理基本原理和方法，分配管理基本原理和方法，财务预测和财务决策原理，财务计划和财务控制原理，基本财务指标分析，等等。The course introduces basic theory, knowledge, methods of Financial Management, including: concept, target, environment, general methods, time value of fund and its application, calculation and application of fund cost, principles and methods of management of raising funds, investment and allocation, principles of financial predicting, decision, plan and control, basal financial index analysis, etc.05112035国际市场营销学International Marketing主要介绍企业在国际市场中开展跨国营销的基本理论、基本知识和基本技巧，内容包括：国际市场营销的定义、环境，国际市场的细分、选择、定位，国际市场营销的战略和组合，国际市场营销的产品、品牌、价格、渠道以及促销策略等。05122028零售学Retailing05122168客户关系管理Customer Relationship Management05122346B2B商务策划B2B business planning05122120连锁经营管理Chain management05122173服务营销Services Marketing05122318品牌管理Brand Management05122347房地产经营管理Administration and management of real estate05122348房地产营销策划Real Estate Planning05122270公共关系理论与策划Public Relations Planning05122269促销策划Promotion Planning05122349平面广告设计The Plane Advertisement Design05122350社区商业管理Community Commercial Management05122168金融学Finance05122337国际贸易理论与实务International Trade05122009商品学概论Commodity05122170商业英语Business English05122175人力资源管理Human Resource Management05122164旅游市场营销Tourism Marketing05122222金融期货Financial Futures05122140财务预算与控制Financial Budget and Control05122146保险学Insurance05122245计量经济学Econometrics05122188组织行为学Organization Behavior05122173会展营销Exhibition Marketing05122181货币银行学Monetary Banking 05122322汽车营销Automobile Marketing05122323报关实务Customs Practice05122324国际商法International Commercial Law05122326餐饮营销Catering Marketing05122171整合营销传播Integrated Marketing Communication05122013新产品开发Product Development05122016证券投资学Investment Securities05122351商务软件应用Application of Business Software05122352物业管理Estate Management 05122353网站建设与运营Site Construction and Operation05122354管理信息系统Management Information System05122356商务礼仪Social Courtesies05122257商业银行理论与实务Theory and practice of commercial bank05122039企业战略管理Strategic Management05122328中级会计学Intermediate Accounting05122329管理运筹学Management Operational Research05122247世界经济概论World economic general outline05122330博弈论Game Theory说明：请严格按照印刷厂提供的培养方案PDF文档中的课程排列顺序填写。