电大旅游学概论专科期末考试试题及参考答案 (I).doc

电大旅游学概论期末考试试题及参考答案一、填空题(每空1分，共25分)1.旅游资源的纯经济剩余是指：旅游资源所带来的旅游收入在扣除（开发）和（经营）所需费用之后所剩余下来的纯收益。2.世界上第一本旅游指南是利物浦之行手册。3.引起旅游点发生生命周期变化的原因，主要是该处旅游资源的（吸引能力）的变化，而其实质是（旅游者兴趣）的变化。4.在旅游统计中，旅游接待地计算来访活动人天数的方法是：来访旅游人次乘以（人均停留天数）。5.根据旅游学的常识，我们知道：旅游活动的主体是（旅游者）；客体是（旅游资源）；媒体是旅游业。6.旅游学中，“旅游资源”的定义是指：凡能够造就对旅游者具有吸引力环境的（自然）因素、（社会）因素或其他任何因素，都可构成旅游资源。7.可支配收入是指：个人或家庭的（收入）中扣除全部（纳税）后的收入部分。8.美国学者斯坦利C帕洛格提出的影响旅游动机的心理类型模式指出，心理类型为（多中心）型的旅游者，往往是新旅游地的发现者和开拓者。9.目的地旅游组织部门由国家旅游组织(NTO)、地区/州旅游组织、（地方）旅游组织和（旅游）协会组成。10.旅行社组织旅游的方式主要有二种：（包价）旅游和（散客）旅游。11.水路客运业务主要可划分为四种，即远程定期班轮服务、海上短程渡轮服务、（游船）服务和内河客运服务。12.国际旅游市场根据（宏观）标准可划分为世界大区、国别或地区。13.可支配收入或可随意支配收入是决定旅游（需求）规模的主要因素之一。14.我国的地理位置距离世界上大多数主要客源市场较（远）。15.人们在旅游研究中经常使用的旅游乘数类型共有（四）种。16.为了满足旅游者对旅游（纪念品）的需求，当地的工艺品被大量生产。17.1974年经国务院批准，成立了（中国）旅行社。18.1983年10月5日，世界旅游组织在（印度新德里）举行第五届全体大会，一致通过决议接纳我国为该组织正式会员国。二、单项选择题(在每小题的四个备选答案中选出一个正确答案，并将其号码填在题干的括号内。每小题1分，共10分)1.外出旅游季节性弱、出行次数频繁、对目的地基本无权选择、对价格最不敏感的旅游者是( D )A.家庭事务型旅游者 B.消遣型旅游者C.个人事务型旅游者 D.差旅型旅游者2.下列旅游资源中，哪一项不属于人文旅游资源( A )A.阳光 B.古战场遗址 C.江南园林 D.昆明世博会3.下列选项中，不属于旅游业三大支柱的是( A )A.旅游景点 B.旅游饭店 C.旅游交通 D.旅行社4.PATA是下列哪个国际旅游组织的英文缩写( C )A.世界旅游组织 B.国际社会旅游协会 C.太平洋地区旅游协会 D.国际旅游联盟5.世界上最早使用“航空包价旅游”概念的旅游公司是( A )A.地平线假日旅游公司 B.麦克唐纳旅游公司 C.劳动者旅行协会 D.喷气旅行俱乐部6.根据中华人民共和国旅游(涉外)饭店星级标准申请评星的饭店必须要有( A )的营业历史。A.一年以上 B.二年以上 C.三年以上 D.四年以上7.我国的旅游进口市场中，旅游者的流动与旅游收入的流动是( A )A.同方向流出中国 B.同方向流入中国 C.反方向 D.不确定8.如果旅游接待国在经济上自给能力越强，则其旅游乘数就( C )A.越低 B.不变 C.越高 D.不确定9.我国历史上由中国人设立的最早、规模最大的旅行社是( C )A.通济隆洋行旅游部 B.广州中国旅行社 C.上海商业储备银行旅游部 D.厦门华侨服务社10.九十年代以来，国家旅游局确立了我国每年的国家旅游活动主题，其中( B )的主题是生态环境游。A.1992年 B.1999年 C.1995年 D.1996年三、名词解释(每小题3分，共15分)1.现代旅游 现代旅游是指第二次世界大战结束以后，特别是二十世纪60年代以来，迅速普及于世界各地的社会化旅游活动。2.潜在的旅游资源 指那些其本身具有某种诱人的魅力，但由于目前交通条件或其他接待条件的影响，尚不大为人所知或者暂时不能使很多旅游者前来观赏的吸引因素。它必须经过有意识的开发，才能成为可供游览的现实旅游资源。3.饭店连锁集团 一些饭店统一于某个集团公司的领导、监督、管理或指导之下，组成强有力的竞争实体。4.收入乘数 它表示的是单位旅游消费同其所带来的接待国净收入变化量之间的比例关系。5.可持续发展 .既要以满足当代人的需要为目的，同时也要以不损害后代人为满足其自身需要而进行发展的能力为原则。四、简答题(每小题6分，共30分)1.消遣型旅游者具有哪些特点?(1)在全部外出旅游人数中所占的比例最大 (2)外出旅游的季节性很强 (3)对旅游目的地的选择以及出发时间的选择方面，拥有较大程度的选择自由 (4)在旅游目的地的停留时间较长 (5)由于自费缘故，他们大都对价格较为敏感。2.旅游资源开发和建设应遵循的原则是什么?(1)突出独特性的原则 尽可能保持自然和历史形成的原始风貌。 尽量选择利用带有“最”字的旅游资源项目，以突出自己的优越性，即所谓“人无我有，人有我佳” 努力反映当地的文化特点 (2)经济的原则 (3)注意保护环境的原则 (4)综合开发的原则3.饭店连锁集团有何优势?(1)资本优势 (2)技术经济优势 (3)市场营销优势 (4)物资采购优势 (5)管理方面优势 (6)风险扩散优势4.旅游产品具有哪些特点?(1)综合性 (2)无形性 (3)不可转移性 (4)时间性 (5)生产与消费的同步性5.国际旅游客流具有哪些流动特点或规律?(1)在全世界国际旅游中，近距离的出国旅游，特别是前往邻国的国际旅游，一直占据绝大比重 (2)在流动态势的分布上，特别是就远程国际旅游而言，从50年代至今，欧、美一直是世界上最重要的国际旅游客源地和目的地，并且这两个地区互为重要客源地和目的地(或就远程国际旅游而言，其主要客流发生于欧洲、美洲、东亚和太平洋地区这三者之间) (3)随着亚太地区社会经济的不断发展，该地区在世界国际旅游中的地位(无论是从客源产生量还是从接待来访人次上看)迅速提高五、论述题(每小题10分，共20分)1.试述交通技术的进步对旅游业的影响。1.第三次社会大分工后，商人凭借原始、简单的畜力交通工具开创了旅行的通路。 十八世纪末，蒸汽技术的发明和运用，使大规模、远距离的人员流动变成可能，1841年，英国人托马斯库克利用包租火车的方式组织了一次从莱斯特前往洛赫伯勒的团体旅游，这标志着近代旅游及旅游业的开端。 十九世纪末，内燃机的问世，使汽车的结构和速度产生了革命性的进展，还促成了飞机的发明，极大地提高了旅行的速度，促进了近代旅游的发展。 二战以后，喷气推进技术在民航中的应用，标志着现代旅游的产生。 展望未来，航天技术的民用，将使人类在太空旅行梦想成真。 因此，旅游业从发端到壮大的每一阶段的发展，交通技术进步起到了重大的推动作用。组织和表达2.试结合旅游发展实际，论述旅游对东道社会的影响。 2.积极影响： (1)旅游是积极的人民外交活动，因而有助于增进国际间的相互了解 (2)促进民族文化的保护和发展 (3)推动科学技术的交流和发展 (4)促进环境保护工作和生活设施的改善 消极影响： (1)环境污染 (2)对社会生活的消极影响 (3)具体论述旅游概论试题(本卷满分100分，时间为90分)一、名词解释：（54=20分）1、旅游：2、旅行社：3、旅游资源：4、旅游市场：5、旅游业：二、填空题（130=30分）1、旅游概论是以( )作为特定的研究领域，以( )过程中特有的矛盾及其发展变化规律作为主要研究对象的。2、旅游在本质上是以获得人身的( )、精神上的( )和特定需求( )为目的的一种特殊生活经历。3、近代旅游创始人托马斯库克于( )年举办世界上第一次团体包价旅游；于( )年开办旅游代理业务；于( )年正式成立托马斯库克父子旅游公司。4、随着经济发展和人民生活水平的提高，我国旅游业已经发展到( )旅游、( ) 旅游和 ( )旅游三者共同发展阶段。5、构成旅游活动的基本要求是( ) 、( )、( )。6、旅游者必须具备许多条件，而起决定性作用的条件可归纳为( )和( )。7、人们对旅游的各种意义所取得的共识，是因为他们大都反映了旅游活动的异地性、( ) 性和( )性。8、旅游资源作为旅游活动的客体，作为旅游者进行实地观察的对象，共同特点是( )性、( ) 性、( )性。9、旅游产品的特性是连续性、( )性、( )性、( )性。10、从客观上划分，根据国际旅游者产生的地理区域划分，可把世界划分为七大旅游市场( )、( )、( )、( )、( )、( )、( ) 。三、单项选择 请选出最恰当的一项（101=10分） 1、旅游活动的媒介是（ ）。A、旅游资源 B、旅游交通 C、旅游宣传 D、旅游业2、春秋时代，孔子带领几十个弟子周游列国，这属于中国古代旅游形式中的（ ）A、帝王巡游 B、政治旅行 C、士人漫游 D、学术考查3、1927年中国当代最早的旅游组织中国旅行社，其创始人是（ ）A、陈光甫 B、黄光培 C、柳亚子 D、章士钊4、早在商代就已经设立，古代中国最早的住宿设施是（ ）A、馆 B、驿站 C、亭 D、邮5、世界上最大的旅游地点为：（ ）A、美洲 B、非洲 C、中东 D、欧洲6、在我国涉外饭店星级评定工作中，三星级饭店的评定是由：（ ）A、各省、自治区和直辖市旅游局评定 B、国家旅游局星级评定机构评定C、省市旅游局或国家旅游局评定认可 D、由省市旅游局初评后，报国家旅游局确定7、按饭店规模大小划分，在我国有500间客房的饭店属于（ ）型饭店。A、小 B、大 C、中 D、微8、不是旅游基本属性的选项是（ ）A、文化属性 B、经济属性 C、消费属性 D、政治属性9、不属于旅游职能作用的是（ ）A、宣传招徕旅游者 B、生产、销售旅游产品C、提供法律或医疗援助 D、组织协调旅游活动10、以追求健康，娱乐为目的的人士为接待对象的饭店属于（ ）型饭店。A、商业 B、度假疗养 C、观光 D、公务四、简答题：（53=15分） 1、旅游资源有哪几种类型？2、影响客源消长的主要因素有哪些？3、旅游饭店的作用是什么？五、论述题（15分） 结合所学常识论述国际旅游业的发展趋势。旅游概论试题参考答案一、名词解释：（45；共20分）1、是人们为寻求精神上的愉快感受而进行的非定居性旅行和游览过程中所发生的一切关系和现象。2、是指有营利目的的从事旅游业务的企业。3、是指足以吸引旅游者亲临其境的自然和人文的因素总和。4、在旅游产品交换过程中所反映的各种经济行为和经济关系的总和。5、是一个以旅游资源为依据，以旅游设施为条件，以出售劳务为特征的经济性产业。二、填空题（每题1分；共30分）1、旅行游览活动、旅行游览活动 2、自由、解放、满足 3、1841、1845、18644、国内、入境、出境 5、旅游者、旅游资源、旅游业 6、个人条件和社会条件7、审美、流动 8、吸引、变化、垄断 9、租借、时效、无形感受 10、欧洲、美洲、东亚、太平洋、非洲、中东、南亚三、单项选择：（110；共10分）1-5：D B A B D 6-10：A C D C B四、问答题：（每题10分；共30分）1、答案要点：旅游资源多种多样，就其存在的原因和实际属性来划分，可分为自然旅游资源和人文旅游资源两大类型。自然旅游资源包括名山大川、森林瀑布、奇岩怪石、云海雪景等；人文旅游资源可分为历史遗存和时代建设风貌。2、答案要点：人口结构因素；金钱时间因素；社会政治因素；人文地缘因素；通货膨胀率因素；接待国之间的竞争因素。3、答案要点：旅游饭店是旅游业发展的重要物质基础；是旅游创收的重要基地；是提供就业的重要部门；旅游饭店集团是世界饭店业的发展趋于成熟的重要标志。五、论述题（10分）答案要点国际旅游业发展方兴未艾，继续保持增长势头；国际旅游业仍以欧洲为主体，形成欧洲、东亚太和美洲地区三分天下的格局；在旅游需求上呈现多样化、个性化和追求参与性的趋势；在旅游方式上散客旅游将成潮流，团体包价旅游仍占一定市场；市场竞争国际化，国际旅游贸易趋于自由化。请您删除一下内容，O(_)O谢谢！2015年中央电大期末复习考试小抄大全，电大期末考试必备小抄，电大考试必过小抄Shanghais Suzhou Creek has witnessed much of the citys history. Zhou Wenting travels this storied body of water and finds its most fascinating spots. Some lucky cities can boast a great body of water, like London with the river Thames and Paris with the river Seine. Shanghai is privileged enough to have two great bodies of water: Huangpu River and Suzhou Creek.Huangpu River became famous when colonists established clusters of grand buildings on its banks on what became known as the bund. Today, the bund overlooks the breathtaking skyline of Lujiazui financial district. Shanghais other body of water, however, Suzhou Creek, has been somewhat overshadowed. Suzhou Creek links the inland cities of Jiangsu province with Shanghai. When the British colonists, who arrived in the city after it was opened as a commercial port in 1843 found they could reach Suzhou, Jiangsu province, via the creek, they named it Suzhou Creek. Thanks to its location, a large amount of cargo and travelers were transported via the creek before rail links were established. But after a century of being utilized as a waterway to transport goods and labor, the creek grew dark and smelly. Industrial factories were established along the banks. In the 1990s it became a key task of the city government to clean the creek. Suzhou Creek, which snakes 17 km from the iconic Waibaidu Bridge downtown to the outer ring road in west Shanghai, maps the changing periods of the citys history, including the imprints of the concessions, the beginning of industrialization and the improvement in peoples living conditions. Where the Bund began In-between the shopping street of East Nanjing Road and the Bund, are a cluster of streets that give me the illusion that I am no longer in modern Shanghai. The streets are narrow and old and criss-cross each other. Any old residential house may turn out to be a former office of the British, constructed in the 1880s. Pawnshops and hardware stores that are hard to find elsewhere, are plentiful here. This area, at the confluence of Huangpu River and Suzhou Creek, is called the Bund Origin. Countless tour buses stop at the site every day and visitors from around the world get off to see this place, the starting point of the concessions in the city. It all started in 1872, when the former British Consulate General was constructed and the Bund began its transformation into an the financial street of the East. Now the site of the former consulate is called “No 1 Waitanyuan”, which translates to “the Bund Origin”, to honor its beginnings. The entire complex of this historical site comprises of five buildings, the former British Consulate General, the official residence of the consul, the former Union Church, the church apartments and the former Shanghai Rowing Club. The size of the courtyard is equivalent to that of four standard soccer fields. The building of the former consulate is a two-storey masonry building on an H-shaped plan in typical English renaissancestyle. The building is designed with a five-arch verandah on the ground floor with a raised terrace facing the garden, while the facade features an entry portico beneath a colonnaded loggia. It has been turned into a caf where dinner and afternoonteaare available. Visitors can choose to sit indoors or outdoors to enjoy the magnificent gardens with nearly 30 ancient trees.Yuanmingyuan Road behind the complex is also a historical site. The road has been revamped as a pedestrian shopping street and high-end brands have seized the best spots. Altogether, 14 old buildings, including those used for offices and residences constructed during 1920s and 1930s, remain. Today, it is a popular location for commercialfashionphoto shoots. New Tianan Church, or Union Church, stands at the intersection of Yuanmingyuan Road and Suzhou Creek. The church, designed in the style of the English countryside, has a capacity of 500 people. It was very popular during the concession period but was converted into factory offices after 1949. The church we see today is a replica, the original burned down in 2007. There used to be an outdoor swimming pool, the first of its kind in Shanghai, beside the church but has been filled-in and is now a small garden. Bridge of romance There is perhaps no other place thats more representative of Shanghai than this bridge, which appears in quite a lot ofmovies about the city. Dozens of couples visit every day to pose for their pre-wedding photos on the bridge where Suzhou Creek begins and interconnects with Huangpu River. This is Waibaidu Bridge, or the Garden Bridge. The soon-to-be-wed couples pose in splendid attire on the bridge, leaning against the railing or sitting on the wooden floor. Some even risk walking into the middle of the road to get the perfect shot.Colorful lights illuminate the bridge throughout the night, making it a picturesque place for pre-wedding portraits and lovers to meet. Constructed in 1873 and designed by a British company, the 106-meter-long bridge was the first-ever major bridge in Shanghai. In 1856, the first large wooden bridge, Wells Bridge, was built over Suzhou Creek but the bridge toll led to complaints from citizens. So 17 years later, another wooden bridge, which did not require tolls, was built. People called it Waibaidu, which means “going across for free”. The bridge was renovated as a steel truss structure in 1907. Because nearly 40 bridges have now been built over Suzhou Creek, the bridge is no longer a traffic artery but is more of an observation deck for tourists. It is a tradition in Shanghai for a grandmother to walk across a bridge with their grandchild when he or she reaches one month. This represents that the newborn has overcome all the twists and turns and its journey will be safe and smooth throughout his or her life. Waibaidu Bridge is always the best option because its the icon of Shanghai. The picture of my daughter when she was a baby held by her grandmother was also taken here. Its like a family tradition, says Wang Xuefen, a Shanghai native who has a newborn grandson. Changning Riverside There is a 5-km stretch of waterfront by Suzhou Creek in Changning district on Changning Road from the intersection of Hami Road to Jiangsu Road. It has become a popular place to take a walk and sunbathe on the lawn. There is an overpass at the intersection of Changning Road and Gubei Road for people to enjoy the view of the creek and a 3-km plastic runway on both sides of Changning Road, which attracts people of all ages, Chinese and expat. Jogging on the two sides gives a different feeling because the north side is next to the creek, and the south side is adjacent to the residential highrises, which is like jogging in the jungle, says Xiao Xu, a 27-year-old woman who lives nearby. The riverside used to be completely different. Dozens of textile mills, chemical plants and machine manufacturing factories were set up along the creek in the 1920s. They brought industrialization but also pollution. From the 1930s the creek could no longer be used as a source for tap water, and no living fish or shrimp could be found. Suzhou Creek in my memory is dark and smelly. I used to go to the riverbank to watch the sewage disposal running out from the chemical plants when I was a little girl. We didnt know it was pollution. We thought it was a red waterfall, says Huang Qi, a 57-year-old Shanghai resident. So the residential houses along the creek were unpopular, and only migrants with low incomes would live in that area, she says. However, things have changed. The plants were closed and turned into riverside parks and the apartments in the new highrises, especially those facing the creek, are much sought after. East China University of Political Science and Law This is the famous former Saint Johns University, Chinas first-ever modern institution of higher education established by missionaries from the United States in 1879. The buildings combine Chinese and Western elements. Address: 1575 Wanhangdu Road, Changning district The old residential area After you leave the university from its east gate you will enter a shabby neighborhood that retains its original look. The alleys are narrow and the houses are overcrowded. Some things have not changed for many generations, such as raising chickens at home. Address: West Guangfu Road Moganshan Road This is anartsy street that has become very popular among artists and fashionistas in recent years. Graffiti covers the walls on the winding street, where you can find a cluster of art galleries and creative industry offices. Sihang Warehouse Four banks jointly funded the construction of this warehouse, so it is named sihang, or four banks. The warehouse, built in 1931, was used for the storage of food, first-aid supplies and ammunition during the years of war. The building, which is also a masterpiece left by the Hungarian architect Laszlo Hudec in the 1930s, has been recently transformed into a center of creative industry workshops. Address: 1 Guangfu Road, Zhabei district