大学体验英语第三册unit.ppt

ExperiencingEnglish BookThree Unit3FamousBrandNames Procedure Lead inPair workGroupdiscussionPassageAWarm upActivitiesCultureNotesStructureAnalysisLanguagePointsDifficultSentencesSummaryFollow upActivityAssignment Lead in Pair work Whoisthebestsalesman Workinpairsandmakeupdialoguesaccordingthepicturesfollowed Whatareyougoingtodoifyouarerequiredbyyourbossto sellahouse toasnail Whatareyougoingtodoifyouarerequiredbyyourbossto sellarefrigerator toaEskimo Whatareyougoingtodoifyouarerequiredbyyourbossto sellaswimmingsuit toafish GroupDiscussion Doyouthinkyoucanbeagoodsalesman saleswoman Why ThinkaboutImportantQualitiesforasuccessfulsalesperson PassageABathtubBattleshipFromIvorydale Warm upActivities Watchthevideoanddescribewhatyousee Warm upActivities WhataretheIvorysoaps featuresattractingsomanyAmericans CanyouinferthesecrettoIvory ssuccessviaitscommercials IvorySoap IvoryisaproductoftheProcter GambleCompany Ivoryiswhippedwithairinitsproductionandfloatsinwater Ivory swell knownsloganis 99 44 pure TheIvorybrandincludesliquidhandsoap bodywash andamildlaundryproductcalledIvorySnow CultureNotes CultureNotes LincolnMemorial CultureNotes TheLincolnMemorialisatributetoPresidentAbrahamLincolnandthenationhefoughttopreserveduringtheCivilWar 1861 1865 TheLincolnMemorialwasbuilttoresembleaGreektemple Ithas36Doriccolumns oneforeachstateatthetimeofLincoln sdeath AsculpturebyDanielChesterFrenchofaseatedLincolnisinthecenterofthememorialchamber CultureNotes OfallthePresidentsoftheUnitedStates GeorgeWashingtonisthemostcelebrated Effortstocommemoratehislegacybeganduringhislifetimeandcontinuetothisday Downthroughtheyearstheyhavetakenonmanyforms Butnonehavecapturedtheimaginationofthepeopleworld wideliketheWashingtonMonument WashingtonMonument StructureAnalysis DepartmentofCollegeEnglish StructureAnalysis It spopularwithchildrenandmothers StructureAnalysis RestatethefeaturesofIvorySoap it ssopurethatitcanfloatandthenbeconvertedintobathtubbattleships thetitleofthearticle bygenerationsofAmericanchildren LanguagePoints 1 Whenitcomesto toconcernWhenitcomestojazz veryfewpeopleknowmorethanher Heisnotgoodatsports 但在数学方面却是班里最棒的 butwhenitcomestomathheisthebestintheclass LanguagePoints 2 beat v todefeatordobetterthanHebeatshiswifeattennis Ridingbeatswalking Thatstrangestory 是我所听过最精彩的 theirnumbersbeattheimagination Para 3 beatsanyotheroneIhaveeverheard LanguagePoints 3 institution n orathingfirmlyassociatedwithaplace apersonwhohasbeenseeninthesameplaceand ordoingthesamethingforalongtimeTheBritishpubisn tjustsomewheretodrink it saninstitution 那老人常在公园里出现 Theoldmanintheparkisaregularinstitution Translate LanguagePoints 4 rival 1 v toequal tobeasgoodasorreachthesamestandardas2 n onewhoattemptstoequalorsurpassanother acompetitorNocomputercanrivalahumanbrain Thecollege sfacilitiesrivalthoseofHarvardandYale Thenewestmodelhasseveraladvantagesoveritsrivals LanguagePoints 5 bymeansof byusingTheysucceededbymeansofpatienceandsacrifice 思想是通过语言来表达的 Thoughtsareexpressedbymeansoflanguage Translate LanguagePoints 6 takehold tobecomeattachedorestablishedThenewlyplantedvinesquicklytookhold Ibrokehimofthisbadhabitbeforeitcouldtakehold c f takeholdof LanguagePoints 7 keepcountof record toknowhowmanythereare of 我今年买的新书多得难以数清 Ihaveboughtsomanynewbooksthisyearthatit sreallydifficultformetokeepcountofthem c f lostcountof Translate LanguagePoints 8 exceed v tobegreaterthan anumberoramount Thefinalcostshouldnotexceed 5000 Theresultsofthecompetition 超出了我们的预想 Hewasfinedforexceedingthespeedlimit exceededourexpectations LanguagePoints adj excessivev s exceedingexcessive meaningtoomuchofsomethingexcessivedrinkingexceeding extreme extraordinaryagirlofexceedingbeauty LanguagePoints 9 modest a moderateorlimitedinsize quantity valueorrangeetc notextremeTherehasbeenamodestimprovementinhousingconditionsforthepoor Hemadeonlyamodestdonation LanguagePoints 10 break n anoftensuddenpieceofluck especiallygoodluck achance esp tomakethingsbetter Theactress sbigbreakcamewhenshestoodinfortheailingstar 给他一个机会 他会成功的 Givehimabreakandhe llsucceed Translate LanguagePoints 11 phenomenon n aremarkableorunusualperson thing event etc Thehugesuccessofherbooksmakesheraremarkablephenomenonofthe20thcentury TheBeatleswereaphenomenon nobodyhadheardanythinglikethembefore LanguagePoints 12 convert v to causeto changeinform characteroropinionThatbuildinghasbeenconvertedintoaschool IwanttoconvertsomeRMBintoAmericandollars convertIslamtoChristianity LanguagePoints 13 assure v togiveconfidence toconvinceThedoctorassuredmethatIwouldn tfeelanypain Thedealerhadassuredmeofitsquality 他向我们保证火车将会准时到达 Heassuredusthatthetrainwouldbeontime c f assure insure ensure reassure Translate LanguagePoints 14 frownon upon todisapproveofPleasemakeasentencebyusing frownon upon Smokingisfrowneduponinmanypublicplaces Everyteacherwouldfrownoncheatinginexams Reference DifficultSentences 1 Americanmothershavelongbelievedthatwhenitcomestowashingoutthemouthsofnaughtychildren nothingbeatsIvorySoap Formanyyears AmericanmothershavepreferredtouseIvorySoaptowashoutthemouthsofnaughtychildren andbelievedthatitisbetterthananyothersoap DifficultSentences 2 Andshouldyoudropitintoatubfulofcloudy child coloredwater nottoworry itfloats Andifyouaccidentallydropitintothebathtubfullofdirtywater don tworry itfloats DifficultSentences 3 Ittookmorethantwentyyearsforsalestotoponemilliondollars whichtheydidshortlybeforetheCivilWar ShortlybeforetheCivilWar thecompany ssalesexceededonemilliondollars andtheyonlyspentmorethantwentyyearsafteritsfoundationtoachievethisgoal DifficultSentences 4 SosuccessfulwasthisnewproductandthemarketingeffortthatplaceditinthehandsofnearlyeveryAmericanthatthecompanysoonbuiltanenormousnewfactoryinaplacecalledIvorydale Analyzethesentencestructure please SosuccessfulwasthisnewproductandthemarketingeffortthatplaceditinthehandsofnearlyeveryAmericanthatthecompanysoonbuiltanenormousnewfactoryinaplacecalledIvorydale Reference DifficultSentences 5 Generationsofboysarmedwithtoothpicks miniatureflags orleftoverpartsfrommodelships therearealwaysafew haveconvertedbarsofIvorySoapintobathtubbattleships Analyzethesentencestructure please Generationsofboysarmedwithtoothpicks miniatureflags orleftoverpartsfrommodelships therearealwaysafew haveconvertedbarsofIvorySoapintobathtubbattleships Reference Summary ThewriterusestheexampleofProctorandGamble sfamousIvorySoaptoillustratethepotentialthatliesinmassmarketingandcleverlyplannedadvertisingandtheimportanceofrecognizablebrandnames ThepassagetracesthehistoryofIvorySoap firstproducedin1879 anddiscussesthesloganswhichwereusedtopromoteit Summary Theseslogans particularlytheideathatthesoapissopurethatitfloats provedsosuccessfulthattheyarestillusedtoday ThepassagealsoexaminesthedevelopmentofP Gitself fromasmall scaleoperationfoundedbytwoimmigrantstoamultinationalempireoftoday Atthesametimewealsolearnabouttheoriginoftheexpression soapopera initselfanothermodernglobalphenomenon DepartmentofCollegeEnglish YouareaP GrepresentativeatatradefairheldinaChinesecitywhereP Gisstillnotsooftenheardof TrytopersuadethevisitorstotheP GboothtobuyP Gproducts Follow upActivity FeaturesSafeMildPureFloatingPopularwithchildrenPopularwithmothers IvorySoap FeaturesGoodtastePopularwithchildren CrestToothpaste FeaturesNurturehairCleanupscurf PrellShampoo FeaturesCleanstainsSunshinesmell TideDetergent Reference TideHelpsMetoBeattheProblemMysonScottisanormal13 year oldboy nolesssmellythananyotherboyhisage Hesweatsingymclassliketheothers anddespitemyurgings heoftenforgetstobringhisgymclotheshometobewashed Whentheclothesarefinallybroughthome however I malmostsorryIaskedforthem ThesmellofPEclassissooverpoweringthatIcanhardlybreathe Theodorisnoteasytowashaway anditreallypresentsmewithdishearteningchallenge ButfinallyIfoundasolutiontobeattheproblem thatisTide apowerfulwashingpowder Tidereallyworkswonders NowIalwayscountonTidetohelpgetridofthosetoughodors Assignment Writeashortparagraphwiththetitle X ABrandofProduct HelpsMeToBeattheProblem PassageBHaierSeeksCoolU SImages Procedure Warm upActivitiesCultureNotesLanguagePointsDifficultSentencesSummaryFollow upActivityAssignment Canyounamethem Warm upActivities Warm upActivities Brainstormsomehouseholdappliances domesticelectricalappliances fridge refrigerator chestfreezer icebox cooler mini barairconditioner electric vacuumcleaner hairdryer washingmachine washerdishwasher microwaveoven electriccooker toasterheater hotwaterheater electricfan ironTV camera Reference DepartmentofCollegeEnglish CultureNotes Haieristheworld s4thlargestwhitegoodsmanufacturerandoneofChina sTop100electronicsandITcompanies HaierCEOZhangRuimin HewasbornonJanuary5 1949inLaizhou Shandong ToimproveHaier smanagementefficiency ZhangRuimincombinedChinesetraditionalcultureandwesternindustrialexperience CultureNotes CultureNotes In1997 ZhangRuiminwaspresentedwiththe1997EntrepreneurAwardbyAsiaWeekly In1999 ZhangRuiminwasranked26thamongthe30WorldMostRespectedBusinessLeadersbytheFinancialTimes OnSeptember6 2002 ZhangRuiminwashonoredwithaGlobalBusinessLeader LanguagePoints 1 household adj of relatingto orusedinahouse commonlyknown familiarhouseholdgoods appliances choresCocaColaisahouseholdnamearoundtheworld householder housekeeper LanguagePoints pete v trytodoorbebetterthansomeoneelseTheyfoundthemselvescompetingwithforeigncompaniesforashareofthemarket Ipetition competitor competitive LanguagePoints 3 target v somethingaimedorfiredatThehunter stargetwasawildanimal Itishopedthatcivilianswillnotbetargetedduringthewar Mostadstarget aredirectedat aimedat aspecificareaofthemarket LanguagePoints 4 campaign n anoperationorseriesofoperationsenergeticallypursuedtoaccomplishapurposeOneofthemostfamousadvertisingcampaignsinthehistorywasforMichaelJordan acandidate spoliticalcampaignacampaigntostoppeoplefromsmoking LanguagePoints 5 feature v toadvertisesth morethanusual tohaveorincludeasaprominentpartorcharacteristicThisweek sbroadcastfeaturesareportonvictimsofdomesticviolence 由大明星主演的影片afilmfeaturingfamousactors Translate LanguagePoints 6 exceptional adj unusuallygood unusualandlikelynottohappenoftenHetreatedhisemployeeswithexceptionalkindness 这个案子是个例外 I veneverseenanythinglikeitbefore Thisisanexceptionalcase LanguagePoints parable adj equivalent similar thatcanbecomparedThegirlsareofcomparable similar ages Ourhouseishardlycomparablewithyours 火可以和太阳相比 bothgivelightandheat Afireiscomparablewiththesun LanguagePoints 8 dominate v tohaveorexercisecontrolorpower over Itwasobviousthatherhusbandcompletelydominatedher Theindustryisdominatedbyfivemultinationalcompanies Youshouldn tallowyourjobtodominateyourlifelikethat LanguagePoints 9 mainstream n thewayoflifeorsetofbeliefsacceptedbymostpeopleThecandidate sspeechrepresentedthemainstreamthinkingoneconomicpolicy Hollywoodmoviesareusuallyconsideredmainstreamandofcourseworthwatching LanguagePoints mainboardmainbodymainlandmainlinemainsailmainstay main thechieforlargestpart LanguagePoints 10 openup to tomakeavailableoraccessibletoEinstein stheoryopenedupawholenewworldtous Charityschoolswillopenupeducationopportunitiestomorepoorchildren LanguagePoints 11 revenue n moneythatagovernmentorcompanyreceivesregularlyTotalrevenuefortheyearwasestimatedat 68 730million Taxesprovidemostofthegovernment srevenue DifficultSentences 1 bytargetingstudentsinthehopethattheywillremainloyalastheygetolder byaimingatstudentsasprimarycustomers hopingthattheywillremainregularcustomersofHaierastheygetolder DifficultSentences 2 They repopularandbeatingourexpectationsonsales Theproductssellgood anditistotallyoutofourexpectations Summary ThispassageisanewspaperarticleexaminingtheriseofaChinesecompany HaierGroupCo intheUSdomesticappliancemarket Byconcentratingonaparticularsectorofthemarket thatofsmallermini barsanddrinkscoolers andaimingataspecificgroupofconsumers students whotheyhopewillremainfaithfultothebrandoncetheygetolderandtheirspendingpowerincreases thecompanyismanagingtoincreaseitssalesandaccentuateitsprofileintheUnitedStates Summary Haier andpresumablyotherChinesemanufacturingcompanies willneedtoexpandbeyondthebordersofChinaasthecountry sentryintotheWTOopensthedoorstoforeigncompetitorsathome ThecompanynowhasaplantintheUnitedStatesandnewheadquartersonNewYork sBroadwayandisplanningtoexpanditsrangestoincludeotherappliancessuchaswashingmachineswithadvantageslikeInternetaccess Follow upActivity GroupDiscussion theprosandconsofadvertisement Assignment Readthe TranslatingSkillsPractice inPage68anddoitsfollowingexercises