2015年秋电大《旅行社经营管理》在线作业及答案.docx

2015年秋电大旅行社经营管理在线作业及答案1.按照国际上旅游业中的惯例，所谓旅游团体，是指人数至少（C）人的旅游团。A.9B.10C.15D.162.在西方，（D）是与旅游者直接接触且为旅游者提供旅游顾问与咨询服务的旅行社。A.旅游经营商B.旅游批发商C.批发旅游经营商D.旅行代理商3.决定着旅游企业在激烈的行业竞争中能否生存的首要外部因素是（C）。A.竞争B.信息技术C.顾客D.业务4.根据旅行社条例规定，申办内资旅行社应有固定的经营场所，申请者租用的营业用房租期应不少于（A）。A.1年B.2年C.3年D.4年5.我国香港特别行政区的旅游行业管理体制属于（B）模式。A.官方权威管理B.官民协管C.市场规制D.官民市协管模式6.“最优价格”或“保证无任何附加费用”、“儿童给予折扣”等吸引顾客购买的话语应当出现在旅行社宣传手册的（A）。A.封面B.开篇部分C.正文D.封底7.在旅行社销售渠道模式中，只有（A）旅行社销售渠道模式属于直接销售渠道。A.零层次B.单层次C.双层次D.多层次8.下列不属于旅行社开展公共关系的方式为（A）。A.免费考察旅行B.邀请媒体记者等前来本企业参观、参加庆典活动C.危机处理D.参与公益活动9.产品首先以低价进入市场，目的是在短时间内打开市场，获得高的市场占有率，这种以低价进入市场的策略属于（D）。A.差别定价策略B.撇脂定价策C.促销定价策略D.渗透定价策略10.旅行社营销具有自身的独特性，其中在产品决策方面需注意的问题有（A）。服务产品的有形化注重产品的外包装注重产品的特点和质量注重产品销售的环境A.B.C.D.11.某旅行社经过市场调研，为年收入在20万以上的中产阶层设计了定位起点、品味和格调较高的欧洲游轮之旅“地中海的味道”，充分满足高层白领、金领阶层旅游者群体的需求。这一市场细分是依据（C）划分的。A.行为细分B.人口统计细分C.心理细分D.地理细分12.为了更能适应当前和未来市场的变化和挑战，旅行社组织变革的必然选择的是（A）。A.以业务流程再造为导向的扁平化旅行社组织结构B.以生产过程为导向的组织结构形式C.以接待过程为导向的组织结构D.以业务职能为导向的组织结构形式13.在我国旅行社的旅游业务中，尤其是在国内旅游和出境旅游业务中，（A）是最为常见的一种旅行社产品。A.全包价产品B.半包价产品C.小包价D.单项产品14.世界旅游组织关于旅行社的定义是(A)。A.旅行社是“零售代理机构向公众提供关于可能的旅行、居住和相关服务，包括服务酬金和条件的信息。B.旅行社是一个以持久营利为目标，为旅客和游客提供有关旅行以及居留服务的企业C.旅行社，是指从事招徕、组织、接待旅游者等活动，为旅游者提供相关旅游服务，开展国内旅游业务、入境旅游业务或者出境旅游业务的企业法人D.旅行业系指为旅客提供运输或住宿服务，代理签约、媒介或介绍之行为而收取报酬的企业15.（D）是旅行社人力资源管理的核心内容，是吸引人才、留住人才的重要手段。A.招聘B.培训C.考核D.激励16.按照我国旅游业的惯例，所谓旅游团体，是指人数至少（B）人的旅游团。A.9B.10C.15D.1617.旅行社在（A）条件下可以申请经营出境旅游业务。A.旅行社取得经营许可满两年，且未因侵害旅游者合法权益受到行政机关罚款以上处罚的B.旅行社取得经营许可满两年，且未因侵害旅游者合法权益受到处罚的C.旅行社取得经营许可满三年，且未因侵害旅游者合法权益受到行政机关罚款以上处罚的D.旅行社取得经营许且未因侵害旅游者合法权益受到行政机关罚款以上处罚的18.根据旅行社条例规定，在我国申请设立旅行社，需缴纳（B）万元注册资本。A.20B.30C.120D.16019.（A）通常被称为近代旅游业的鼻祖。A.托马斯库克B.帕特耶尔C.刘佛丁D.陈光甫20.美国旅行社业的分工体系属于典型的（C）分工体系。A.水平B.混合C.垂直D.联合1.矩阵制组织结构的特点包括（ACD）。A.由纵横两个管理系列组成，纵横两个系列交叉，构成矩阵结构B.弥补流程割裂、部门隔阂而导致的横向沟通不足C.包含职能部门系列D.为完成某一临时任务而组建的项目小组系列也为其中一个系列2.旅行社目标市场的覆盖策略包括（ABD）。A.无差异营销策略B.差异性营销策略C.发散性营销策略D.集中性营销策略3.旅行社战略管理原则有（ACD）。A.综合性原则B.跳跃性原则C.前瞻性原则D.灵活性原则4.旅行社财务结算流程包括（AC）等阶段。A.收银核算流程B.旅游接待服务流程C.团队结算流程D.团控操作流程5.旅游社宣传手册的功能有（ABD）。A.旅行社产品的替代品B.为潜在顾客制定旅游决策提供了参考信息C.在旅游中间商和旅游者之间构建了买卖契约D.方便顾客购买产品6.欧美国家旅行社的种类包括（ABC）。A.旅游批发商B.旅游经营商C.旅游零售商D.旅游承运商7.企业文化是通过企业全体员工在日常工作中不断积累、沉淀下来的成文或不成文的（ACD）。A.行为准则B.生活方式C.价值观念D.思维方式8.营销和推销的区别是（ABC）。A.营销活动是以顾客的需要为中心B.推销是以企业的需要为中心C.推销只涉及到产品进入市场的环节D.营销和推销没什么本质差别9.在旅行社促销组合中常用的方式主要包括（ABCD）。A.旅游广告宣传B.营业推广C.人员推销D.公共关系和印刷品10.旅行社在旅游产业发展中的作用包括(ABCD)。A.旅游产品供应商和旅游者之间的桥梁B.旅游产品供应商的销售渠道C.连接各旅游服务供应部门的纽带D.在旅游市场中起着调节作用11.旅行社服务网点的设立条件 (ABC)。A.应当设在方便旅游者认识和出入的公共场所B.名称应当为“设立社名称+服务网点注册地地名+门市部”C.营业面积和营业设施应当满足营业需要，具备必要的办公设备D.名称中应当包含设立社名称、分社所在地地名和“分社”或者“分公司”字样12.旅行社的基本业务包括（ABCD）。A.设计和组合产品业务B.产品促销业务C.产品销售业务D.策划业务13.下列关于旅行社间接销售渠道的说法正确的是（ABCD）。A.旅行社无法直接接触旅游者，因此缺乏有关目标市场的真实信息和第一手资料。B.可以使旅行社在短期内通过各地中间商扩大接触市场的范围，减小自设销售网点的风险。C.销售的中间环节过多或中间商销售不利时，会增加旅行社的渠道成本。D.中间商的选择和管理也给旅行社带来很大的挑战。14.旅行社行业组织的职能包括（ABCD）。A.服务B.自律C.沟通D.协调15.旅行社产品区别于其他服务产品的特点有（CD）。A.生产与消费的同一性B.异质性C.依托性D.综合性16.地陪导游的主要职责包括（ACD）。A.认真做好旅游者在本站的接送服务B.协调领队、地陪、司机等各方面接待人员加强合作，做好旅行各站的衔接工作C.热情做好导游讲解工作，积极向旅游者介绍和传播目的地文化D.维护旅游者的人身和财物安全，做好事故防范和安全提示工作17.根据1996年颁布的旅行社管理条例，我国旅行社按照经营范围可划分为（CD）。A.一类社B.二类社C.国际旅行社D.国内旅行社18.业务职能为导向的旅行社事业部其不足之处包括（ABC）。A.独立部门的存在，自主经营、自负盈亏B.使科层制的组织结构达到了登峰造极的地步，管理费用增加，官僚作风严重C.分权可能架空公司领导层，削弱对事业部的控制D.容易导致责任模糊、组织混乱19.旅行社金字塔式组织结构的缺陷包括(ABCD)。A.忽视横向的部门沟通B.容易导致管理机构膨胀和官僚作风C.部门之间的割裂，致使信息在旅行社内部流动不畅D.导致旅行社“倒管理”现象20.旅行社门市的作用（ABCD）。A.旅行社的销售渠道B.旅行社形象的代表C.旅游者的咨询顾问D.旅行社品牌的代表1.营销是指通过大力宣传产品，最终将产品销售给顾客的过程。（A）A.错误B.正确2.网络式企业联盟是企业联盟的一种形式，是构建中小型旅行社联盟的最佳选择。（B）A.错误B.正确3.全球范围内具有一般代表意义的分工体系有垂直分工体系和水平分工体系及混合分工体系。欧美旅游业发达国家采用垂直分工体系，我国目前采用的主要是水平分工体系。（B）A.错误B.正确4.旅游批发商的横向一体化表现为连锁和联合经营；而旅行代理商横向一体化则企业之间的收购和合作.（A）A.错误B.正确5.后台的团队控制中心是旅行社利润的主要来源，是旅行社与顾客之间沟通的纽带和桥梁。(A)A.错误B.正确6.1996年至2005年，日本旅行业以经营主催旅游和代办旅游两种业务为主，并以旅行业是否从事主催旅行业务为标准，对日本旅行业的分类进行了调整。（B）A.错误B.正确7.旅游宣传手册的发放主要委托专业分发公司分发，也可通过本企业自设分发系统分发。（B）A.错误B.正确8.旅行社门市的作用顾名思义，就是为旅行社招徕旅游者，接受旅游者预订或购买旅行社产品，并与旅游者签订合同的机构。（B）A.错误B.正确9.我国旅行社的组织结构中都是以外联部、计调部、接待部和综合业务部作为四大基本部门。（B）A.错误B.正确10.混合分工体系是在制度变迁过程中旅行社所特有的一种过渡分工状态，最终这种状态会回归到垂直分工体系。(B)A.错误B.正确请您删除一下内容，O(_)O谢谢！2015年中央电大期末复习考试小抄大全，电大期末考试必备小抄，电大考试必过小抄After earning his spurs in the kitchens of The Westin, The Sheraton, Sens on the Bund, and a sprinkling of other top-notch venues, Simpson Lu fi nally got the chance to become his own boss in November 2010. Sort of. The Shanghai-born chef might not actually own California Pizza Kitchen (CPK) but he is in sole charge of both kitchen and frontof- house at this Sinan Mansionsstalwart. Its certainly a responsibility to be the head chef, and then to have to manage the rest of the restaurant as well, the 31-year-old tells Enjoy Shanghai. In hotels, for example, these jobs are strictly demarcated, so its a great opportunity to learn how a business operates across the board. It was a task that management back in sunny California evidently felt he was ready for, and a vote of confi dence from a company that, to date, has opened 250 outlets in 11 countries. And for added pressure, the Shanghai branch was also CPKs China debut. For sure it was a big step, and unlike all their other Asia operations that are franchises, they decided to manage it directly to begin with, says Simpson. Two years ago a private franchisee took over the lease, but the links to CPK headquarters are still strong, with a mainland-based brand ambassador on hand to ensure the business adheres to its ethos of creating innovative, hearth-baked pizzas, a slice of PR blurb that Simpson insists lives up to the hype. They are very innovative, he says. The problem with most fast food places is that they use the same sauce on every pizza and just change the toppings. Every one of our 16 pizza sauces is a unique recipe that has been formulated to complement the toppings perfectly. The largely local customer base evidently agrees and on Saturday and Sunday, at least, the place is teeming. The kids-eat-for-free policy at weekends is undoubtedly a big draw, as well as is the spacious second-fl oor layout overlooked by a canopy of green from Fuxing Park over the road. The company is also focusing on increasing brand recognition and in recent years has taken part in outside events such as the regular California Week. Still, the sta are honest enough to admit that business could be better; as good, in fact, as in CPKs second outlet in the popular Kerry Parkside shopping mall in Pudong. Sinan Mansions has really struggled to get the number of visitors that were envisaged when it first opened, and it hasnt been easy for any of the tenants here, adds Simpson. Were planning a third outlet in the city in 2015, and we will probably choose a shopping mall again because of the better foot traffic. The tearooms once frequented by Coco Chanel and Marcel Proust are upping sticks and coming to Shanghai, Xu Junqian visits the Parisian outpost with sweet treats. One thing the century-old Parisian tearoom Angelina has shown is that legendary fashion designer Coco Chanel not only had style and glamor but also boasted great taste in food, pastries in particular. One of the most popular tearooms in Paris, Angelina is famous for having once been frequented by celebrities such as Chanel and writer Marcel Proust. Now Angelina has packed up its French ambience, efficient service, and beautiful, comforting desserts and flown them to Shanghai. At the flagship dine-in and take-out space in Shanghai, everything mimics the original tearoom designed from the beginning of the 20th century, in Paris, the height of Belle Epoque. The paintings on the wall, for example, are exactly the same as the one that depicts the landscape of southern France, the hometown of the owner; and the small tables are intentional imitations of the ones that Coco Chanel once sat at every afternoon for hot chocolate. The famous hot chocolate, known as LAfricain, is a luxurious mixture of four types of cocoa beans imported from Africa, blended in Paris and then shipped to Shanghai. Its sinfully sweet, rich and thick as if putting a bar of melting chocolate directly on the tongue and the fresh whipped cream on the side makes a light, but equally gratifying contrast. It is also sold in glass bottles as takeaway. The signature Mont-Blanc chestnut cake consists of three parts: the pureed chestnut on top, the vanilla cream like stuffing, and the meringue as base. Get all three layers in one scoop, not only for the different textures but also various flavors of sweetness. The dessert has maintained its popularity for a century, even in a country like France, perhaps the worlds most competitive place for desserts. A much overlooked pairing, is the Paris-New York choux pastry and N226 chocolate flavored tea. The choux pastry is a mouthful of airy pecan-flavored whipped cream, while the tea, a blend of black teas from China and Ceylon, cocoa and rose petals, offers a more subtle fragrance of flowers and chocolate. Ordering these two items, featuring a muted sweetness, makes it easier for you to fit into your little black dress. Breakfast, brunch, lunch and light supper are also served at the tearoom, a hub of many cultures and takes in a mix of different styles of French cuisines, according to the management team. The semi-cooked foie gras terrine, is seductive and deceptive. Its generously served at the size and shape of a toast, while the actual brioche toast is baked into a curved slice dipped with fig chutney. The flavor, however, is honest: strong, smooth and sublime. And you dont actually need the toast for crunchiness. This is the season for high teas, with dainty cups of fine china and little pastries that appeal to both visual and physical appetites. But there is one high tea with a difference, and Pauline D. Loh finds out just exactly why it is special. Earl Grey tea and macarons are all very well for the crucial recuperative break in-between intensive bouts of holiday season shopping. And for those who prefer savory to sweet, there is still the selection of classic Chinese snacks called dim sum to satisfy and satiate. High tea is a meal to eat with eye and mouth, an in-between indulgence that should be light enough not to spoil dinner, but sufficiently robust to take the edge off the hunger that strikes hours after lunch. The afternoon tea special at Shang-Xi at the Four Seasons Hotel Pudong has just the right elements. It is a pampering meal, with touches of luxury that make the high tea session a treat in itself. Whole baby abalones are braised and then topped on a shortcrust pastry shell, a sort of Chinese version of the Western vol-au-vent, but classier. Even classier is the dim sum staple shrimp dumpling or hargow, upgraded with the addition of slivers of midnight dark truffles. This is a master touch, and chef Simon Choi, who presides unchallenged at Shang-Xi, has scored a winner again. Sweet prawns and aromatic truffles whats not to love? His masterful craftsmanship is exhibited in yet another pastry a sweet pastry that is shaped to look like a walnut, but which you can put straight into the mouth. It crumbles immediately, and the slightly sweet, nutty morsel is so easy to eat youll probably reach straight for another. My favorite is the dessert that goes by the name yangzhi ganlu, or ambrosia from the gods. The hotel calls it chilled mango cream with sago, pomelo and birds nest made with ingredients that resonate with every female soul. It does taste like ambrosia, with the sweet-sour fragrance of the mango forming the first layer of taste and sensation, and the pomelo sacs and sago pearls providing the tactile contrast. The birds nest its the ingredient that gilds the lily, since it is supposed to nourish and nurture a perfect complexion. For those unfamiliar with this exotic ingredient, the birds nest is not a bundle of twigs, but is, instead, the dried secretion that cave swifts use to build their nest. Technically, its bird saliva, but the Chinese believe that it has collagen-boosting properties essential to beauty. To me, it just tastes good, adding a slight gelatinous crunch to the back of the teeth. There is also a baked mushroom puff pastry that includes the highly prized Matsutake or pine mushroom. You also get a choice of teas, but I strongly recommend the aged Puer from Yunnan province. It is a mellow tea that will go perfectly with the rich little nuggets, and will warm you up on a cold afternoon. Incidentally, the general guide is green tea such as Longjing or Dragonwell for the hot season, semi-fermented teas like Wu-long or Iron Buddha for autumn, and more warming teas like Puer for winter. The Shang-Xi afternoon tea costs 228 yuan ($37) per person, and 388 yuan for the more opule 请您务必删除一下内容，O(_)O万分谢谢！2015年中央电大期末复习考试小抄大全，电大期末考试必备小抄，电大考试必过小抄Indonesia has emerged as a top vacation destination for Chinese this summer, along with Thailands Phuket island and the Maldives archipelago. Encouraged by growth in Chinese travelers to Indonesia, the government in Jakarta has recently relaxed its visa policy. Since June 10, Chinese tourists can enter Indonesia through nine appointed locations, including the Soekarno Hatta International Airport in Jakarta, the Ngurah Rai International Airport in Bali and the Kuala Namu International Airport in Medan, by just getting their passports stamped on arrival. Officially, it is called the free-visa scheme. The new policy also means Chinese tourists can save $35 on visa fees, which will likely make trips to Indonesia more alluring. While such an arrangement allows Chinese visitors to stay up to 30 days for the purpose of traveling, those seeking extensions will need to get paid visas from that countrys missions inBeijing,Shanghai,GuangzhouorHong Kong, according to an official at the Indonesia embassy in Beijing. Santo Darmosumarto, head of the embassys information, social and cultural section, says the new policy is aimed at strengthening people-to-people contacts between the two countries. Dai Yu, marketing director of Ctrip, a major Chinese online travel agency, says: Weve seen a nearly 50 percent growth over the previous month in the number of Chinese tourists to Bali since the policy was announced. During his trip to China in March, Indonesian President Joko Widodo proposed that his country and China aim to increase two-way visits to a maximum of 10 million people in the next few years. The Indonesian government has set their sights on greeting 2 million Chinese tourists by the end of this year, according to the official. The Indonesian government hopes that Indonesian nationals would also be given preferential treatment while visiting China, says Darmosumarto. In 2013, the number of Chinese tourists who visited Indonesia stood around 807,000. Last year, it increased to 959,000, he adds. Bali remains the most popular site among Chinese tourists. In February, more than 92,200 Chinese tourists made trips to Bali, ranking first among overseas visitors, the Bali Times reported. Last year, the island witnessed more than 586,000 arrivals from China, an increase of 51 percent over 2013. Bali isnt just for sightseeing, but also for weddings, honeymoons, golf and many outdoor activities, says Fan Wenqing, a marketing executive at Garuda, Indonesias national airliner. Garuda offers three nonstop flights between Beijing and Bali, and four each week between Beijing and Jakarta. There are daily flights from Guangzhou, inGuangdongprovince, and Shanghai to Jakarta as well. It takes from six to eight hours on a nonstop flight to reach Indonesia from China. Indonesia is home to more than 17,000 islands. Tourists can tour Yogyakarta to see Prambanam and Borobudur, two historical and religious sites, and explore the local handicraft markets. The base of a volcano, Bandung, which is also known as the Paris of Java, is ideal for adventure-seekers. Many ecotourism destinations, such as Toba Lake in Sumatra, Tanjung Puting National Park in Kalimantan and Bunaken in Manado, are places the embassy official recommends for tourists. Indonesia boasts world-class surfing facilities along the shores of Sumatra down to Nusa Tenggara Islands. Recently, Lombok, a sister island east of Bali has gotten so much attention from Chinese travelers that some travel agencies are offering twin packages for Bali and Lombok. The best time to visit Bali is from May to October, when it doesntrainmuch and the weather is cool. At press time, a weeklong package from Shanghai or Guangzhou to Bali was a little more than 3,000 yuan ($480) on Ctrips website. Chinese tourists have taken a shine to rafting in Ubud, sightseeing in Tanah Lot, and surfing and diving in Nusa Lembongan, says Dai. Civet coffee, essential oil and woodcarvings are among the most popular products for Chinese tourists in Indonesia, she says. Indonesian food is also something that visitors shouldnt miss. Local cuisines feature many spices, including peppers and cloves, and coconut pulp. Fried rice, dirty duck and roast suckling pig are recommended. Childrens illustration books first appeared in the 1600s in Europe. Their passage to China, however, took much longer, roughly 300 years. In China, childrens illustration books have a history of just 100 years and their development can be divided into four stages. From early 1900s to mid 1900s, a large number of books and magazines with illustrations appeared with the fast development of the modern publishing industry. The illustrationarts at that time were a mixed genre of Chinese traditionalpaintings and the westernstyle, and most of the stories originate from the fundamental changes that China experienced after the collapse of Qing Dynasty (1644-1911), the warlord struggles and the war against the Japanese invasion. The second stage was from mid 1900s to late 1970s, when the cultural revolution (1966-76) ended. The fast development of some special publishing houses for children gave birth to a large number of illustration-story books, which made a good use of folk art techniques, such as wood board carving, frescoes, and ink and wash painting, etc. Many of the popular stories are from Chinese history and wars after 1900s. The third stage is from early 1980s to late 1990s, a golden period for the development of childrens illustration books. The reform and opening-up brought in new concepts and ideas from the West to China, a country that had been closed to the West for nearly three decades. Fast development of economy, society and culture provided the writers and painters with a lot of inspiration to create new literature works and draw illustrations. China also imported large amounts of childrens illustration books from the West and Japan. Many young parents in China have a strong nostalgia about childrens illustration books they read in the 1980s and 1990s. This is also the last era in Chinas artistic innovation before the advent of the Internet period. The fourth stage is featured with the spread of the Internet and the other computerized means of art innovation. The hand-drawn childrens illustration books are gradually replaced by cartoons drawn and copied by software and machines, and shown on tablets, computers, television and smart phones, instead of books. Hainan Tropical Wildlife Park and Botanical Garden is natures haven, with no less than 4,000 rare birds and animals representing 200 species. With tropical forest covering over 90 percent of its area, the garden offers beautiful views of a wide range of tropical plants, flowers and fruit trees. The scenic spot about 25 kilometers from the center of Haikou offers a drive-thru safari tour where you can get up close with elephants, l