宜家(英文版介绍).ppt

Ray Wong,Outline,History Four Ps Product Price Place Promotion,History,1943 Sweden 17-year old Ingvar Kamprad founders name (Ingvar Kamprad) the farm where he grew up (Elmtaryd) his home parish (Agunnaryd),History,Pencils, wallets, photo frames,watches（inexpensive，with market demands） In 1947, the first piece of furniture was sold in IKEA. In 1955, IKEA designed its first piece of furniture. In 1963, IKEA opened its first retail store,Four Ps,Product Price Place Promotion,Product,Three series: Office, family, childrens IKEA Varieties: desks, tables, chairs, sofas, TV solutions, storage, lightings, decoration, beds and mattresses 10,000 articles,Product,Styles: simple, natural, fashion, good-quality Customers: the masses in developed countries the white-collar in developing countries,Product,the flat-pack distribution methods,assembled by the consumer reduce costs and use of packaging a practical point,Price,Low price policy an attractive feature of IKEA low price policy is used through the processes of designing, manufacturing, sellings, and administration,How much?,￥15.9,￥9.9,Price,￥2.9,Figure out the price before designing Use new materials, new technique The flat-pack distribution methods,WHY,Price,Place,IKEA stores in different countries. sells its products to customers directly. a symbol of life style. do purchasing enjoy a different kind of life style here.,Promotion,Free catalogues for customers Exhibition units in the stores Advertisement,Free catalogues,Free catalogues,Exhibition units,Advertisement,Big Sale,Thank you！,