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111班级 姓名 小组 层次 Unit11 The Media(6)Lesson3 The Advertising GameA tip: The important thing in life is to have a great aim, and the determination to attain it. (Johan Wolfgang von Goethe, German Poet and dramatist) 人生重要的事情就是确定一个伟大的目标，并决心实现它。Learning aims:1.理解并熟读课文。(A级)2.掌握后两自然段重点单词.短语.句型用法。(B级)Learning important points：词汇及语言点stand out，approach ,contribution等的运用。(C级)Learning steps:Step1.单词听写：(A级)Step2. 疑难解析（再次阅读课文，掌握以下知识点）（B级）1.Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.【翻译】_【解析】（1）stand out 显著，杰出The new road sign is easy to read;the words stand out well. 翻译_She stands out among the young writers.翻译_记一记 stand aside 袖手旁观 stand by 支持 stand for 代表，象征（练一练）Among mystery writers,Agatha Christie _as a real master.A.stood up B. stood out C. stand by D. stand for（2）combinewith_（3）be linked to/with _That accident was linked with him._【句子分析】形容词短语“full of competition”译为“充满竞争的”做_语修饰a world.过去分词短语“linked to” 做后置定语修饰_2.For many of todays advertisers, repeating old ideas is not a successful approach.【解析】 approach 1）n (c) 通路，入口, 方法；接近，临近The professors approach to solving the problem has won many admirers in the United States. 教授解决这个问题的方法在美国赢得了很多钦佩者。All the approaches to the airport were blocked by the police. 通往机场的所有入口都被警察封锁了。The approach of the examination is making her nervous. 考试的临近使她紧张。【注意】：当approach意思为“方法，”常与介词to连用a new approach to cancer treatment _2）vt/vi （时间上，距离上）接近The time for graduation is approaching. 毕业的日子近了。He cautiously approached the house. 他小心地走近那房子。巩固练习：我喜欢他解决那个问题的方法。译：_.随着夏天临近，天气越来越热。译：_At the meeting they discussed three different_ to the study of English.A. approaches B. means C. methods D. ways3.contribution n. 贡献，捐赠（物），投稿 【课文原句】_ 【归纳】make contributions to / make a contribution to 为做贡献Eg: _ a teacher, he made a contribution_.A. As; for teaching B. For; to teach C. As; to teaching D. Being; for working派生词contribute 1）vt.& vi 捐（款），贡献, 投稿给（报社、杂志） contribute (sth) to We contributed a lot of money to the charity.我们向慈善机构捐了许多钱。He often contributes articles to English Weekly. 他经常向英语周报投稿。2）vi. 有助于，成为（的）原因之一；Fresh air contributes to our health. 新鲜空气有益于健康。巩固练习：1 Eating too much fat can _ heart trouble and cause blood pressure.A. result from B. devote to C. contribute to D. attend to2.His hard work made great _ to the development of that poor area. A.contribute B. contributes C.contribition D. contributions4.They realise that it does not matter how attractive the idea linked with the product is-most people know that the main purpose of the advertisement is making customers spend money. 【翻译】_ 【句式分析】（1）it does not matter 不要紧 （2）linked with the product 是_修饰_,相当于定语从句_. the idea的谓语是_ (3) making customers spend money是_短语作_语。5. However， not all advertising is about selling products and services for a profit. 【翻译】_【解析】该句表示的是部分否定。not 与all, both, everyone, everybody, everything, 以及every+名词连用.Not every student goes home on Sunday.并非每个学生星期天都回家。She doesnt like both of the books. 她并非两本书都喜欢。All man here are not honest. =Not all man here are honest. 这儿的人并非都诚实。Both of the brothers dont like the film=Not both of the brothers like the film. 兄弟俩不都喜欢这部电影。None of the man is honest. 他们都不诚实Neither of the brothers likes the film.兄弟俩都不喜欢这部电影。【总结】bothnot/notboth ,allnot/notall 表示_ (A.部分否定，B.全部否定）。none,neither表示_（A.部分否定，B.全部否定）【拓展】all,both,every,everybody,everything,everywhere,always等,这些词与否定词not连用,表示“不都”、“并非都”的意思,是_否定。例如，I dont know all of them. 我并不全认识他们。（练一练）1） _ _ _ _不是所有学生 _ _ _ _不是每个问题 _ _ _ _这两本书不都 _ _（都不）my parents is a teacher .they are both doctors. _ _（都不） my five friends likes playing the violin. 2) I agree with most of what you said, but I dont agree with_.A. everything B. anything C. something D. nothing3) Shopping online can provide _convenience and choice, but not_ websites are safe enough for shopping.A. either; both B. neither; any C. both; both D. both; all小结反思：_Unit11 The Media(6) 检测卡Lesson3 The Advertising Game日期： 层次： 姓名：一单项选择（B级）1.The letters WTO _for the World Trade Organization. A. stands B. stand C. is standing D. are standing2.A new approach_ the study of English is discovered by him. A. to B. at C. of D. in3.I made a call to my parents yesterday.To my disappointment,_of them answered it. A.either B. none C. neither D. nobody4. What is the difference between the first house and the second? The first house has a garage while the second has_. A. nothing B. none C. no one D. neither5.Shes the sort of person who_ in a crowd. A.stands up B. stands for C. stands by D. stands out二句型转换（C级）1. He is likely to come tomorrow._ _ _that he will come tomorrow.2. All the students dont like playing football._3. New zealand is mainly made up of two large islands.New zealand mainly _ _two large islands.4. He was said to have been wounded in the war._ _ _ _he had been wounded in the war.错音与纠正：_111
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