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,BriefIntroduction,Headlines:isabitofashortsummary,introducingthestoryatthebeginningofanews,orappearingatthetopofanarticleorawebsite.,WhyshouldIreadthisstory?,intermsofformandcontents,Straightheadline,Headlinesthatcontainaquestion,Featureheadlines,Headlinethatcontainaquotation,Fromlanguageandwordstechnology,Longandprolix,precise,Plainandordinary,Formclassical,Artfulformswithdecoration,Accordingtoitsforms,CrosslineorKeyline,Flush-leftheadlines,Invertedpyramidform,Droporstepheadline,Bannerheadlineorstreamer,Centeredheadline,Jumpheadheadline,straightheadline(最普遍的标题）itistheeasiestnewsheadlineforthereaderstounderstand.thiskindofnewsheadlineusuallyhighlysummarizesthenewsitemandrepresentsreadersthemostvaluablecontent.fromthis,thereaderscangetanimpressionofthedirectnessandvividnessofEnglishlanguage.Examples:a.girlsdieinblazeb.Taiwanrecognizesmainlandcurrency,headlinesthatcontainaquestion(1)indicatingthingsarelikelytohappeninthefuture,suchas,a.oilpricetoriseb.OPCEtoraiseoiloutput?(2)doubtingabouttherealityofsomeaffairsa.Koreaunityinfireyear?b.AEurope“withonevoice”?c.policeallowedjailbreak?thosewhoknowthesituationorhavethecommonsensewouldsuspecttheabovenewsitemandtheirpossibilities.(3)representingthereasonsofaspecificeventa.Murderoncampus:canitbeaverted?b.whycongressdontwork?,headlinesthatcontainaquotation(1)usingthereasonablewordsfrompeopleasanewsheadlineExample:weowelivestoourpilots.(thisnewsheadlineisasentencesaidbysomeone.)(2)directlyusingwordsfromtheintervieweroraspokesmana.“wehavetosaveourpeople”b.wedontquit”(3)usingwordsoropinionwithoutimprovementasaheadlineVietnam:usplanninganotherwar”(4)themeaningofthewordswithaquotationmarkusuallydiffersfromitsgeneralmeaning.Norse“invasion”featureheadlines(特色标题)featurestoriesshouldhavefeatureheadlines.thefeatureheadlinesaremarkedbylanguagethatcantouchareaderscuriosity,amazement,skepticismorhumor.theyreflectthetonesofthestoriesratherthansummarizethefactsinthem,Example:once-destitutevillagewavesstrawintogold,precise(简要标题)a.starstruck(Time)b.mugwumpbritain(theSpectator)c.anythingbutbeef(theEconomist)d.battleforbrains(FinancialTimes)theexamplesaboveuseonlyoneortwowords.however,allofthesenewsheadlinesrepresentthethemesofthesenewsitems.longandprolixa.Itmustbeavictorywhichpeacecanbebuilt(TheSundayTimes)b.heavylosesarereportedinfightinginsouthLebanonandalongthecoast(TheSundayTimes)thesetwonewsheadlinescanberewritteninmuchbrieferwayslikethis:a.Peacecanbebuiltonlyonavictoryb.heavylosesforfightinginLebanonthistypeofnewsheadlineislimitedtoappearinnewspaperbecauseoftherestrictionofthepagemake-up.plainandordinarya.Taiwanrecognizesmainlandcurrency(SouthChinaMorningPost)b.Kyrgyztroopfree4us.hostages(TheWashingtonPost),fromclassicalthiskindofnewsheadlineisintheformofquotationsorfromtheclassicalworks.someoldsayings,proverbsandidiomsarecommonlyusedinthistypeofnewheadline.forexample:a.Prideandprejudicefilmlocation(Geographicalmagazine)b.Farewelltoarms(Times)c.Ataleoftwohearts(Newsweek)d.Libertyisthetruemotherofinvention(u.s.News&WorldReport)artfulformswithdecorationrhetoricisusedinthistypeofnewsheadline,suchasmetaphor,rhyme,iron,exaggerationandpunwiththepurposeofacquiringcertaineffects.withthehelpofrhetoric,thenewsreportcanbevivid,humorous,andironicsothatthereaderscouldhavetheexperienceofenjoyingreading.therefore,thiskindofnewsheadlinecannotbeunderstoodpromptly.onlywhenthereadersfinishreadingthewholenewsreportcantheyobtainthethemeofthenews.,crosslineorkeylinethisisthemosttraditionalheadlinefromwhichoccupiesonlyoneortwocolumnsarrangedinonesingleline.usuallyitisrecommendedtomarkabriefnewstory,e.g.marketsbraceformorevolatilityflush-leftheadlinesu.n.agencywarnsofu.s.surgeofdeaths,droporstepheadlinemanynewyorkclubsandoffciebuildingsviolatethefirelawsinvertedpyramidform(倒金字塔结构)aspecialsummerandforecastoffederalandstatetaxDevelopmentFactoryWalkoutThreatOverSacking,centeredheadlinedeathgapwidensbetweencitiesandthecountybannerheadlineorstreamerthisisabigheadlinewhichrunsacrossthewholeprintedpaper.itisusedtodenotetheimportancenew.e.g.OPECministersagreetodropthepriceofoil,jumpheadheadline(隔页标题)therearesomenewsstoriesthatarenotcompletelycarriedoutononepage.insteadtheyarecontainedonotherpage.insuchacase,anotherheadlineshouldbeadded.thiskindofheadlineiscalledjumpheadline,e.g.onpageoneChinesefirmtoopeninlafrominvestorsonpagetwonewfirmtofosterstrategies,HeadlinesarequiteessentialforEnglishnews.Theyarethewindowsofnews。Aboveall,inafastchangingworld,newsmediaisthebestchannelofknowingeveryfieldincludingpolitics,economics,science,culture,andsociety.ToreadEnglishnewsisthebestwaytogetintouchwithmodernEnglishandunderstandingheadlineswellcanhelpreaderscomprehendthewholenewsandthusreadnewsefficiently.,NewsHeadline,Theend,
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