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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,2012-12-13,#,Public Service Advertising(,PSA,s,),Definitions from Wiktionary,Advertisement,A commercialsolicitationdesigned to sell somecommodity,serviceor similar.,Apublicnotice.,A recommendation of a particular product,service or person.,The advertisers are usually manufacturers,retailers and salesmen.Their merchandise,（商品）,needs to be advertised to bring it to the attention to the customers.Thus nearly every product is advertised in some way.To a large extent,good advertising leads to success while bad advertising can mean failure.,Sh,o,e,s,Dia,mond,s,Beve,rage,Cos,me,tic,What are the importan,t,characteristics of PSAs?,Public service advertising can take many forms,but it must be designed to reach out to a target audience.Public organizations,nonprofits and private sponsors might work together,or alone,to educate the public about important issues through print,billboards,Internet,radio,broadcast/cable,vehicle and mobile communications ads.,40 Effective and Inspiring Ads from WWF,WWF,(World Wildlife Fund)was started back in 1961 with the purpose to conserve the worlds biological diversity.Currently there are more than 1300 WWF conservation projects underway around the world.WWF is also well-known for its creative advertising where each advertisement is strong and effective.,The Tsunami,（海啸）,killed 100 times more people than 9/11.,Exploiting the,ecosystem,also,threatens,human lives.,Exploiting the,ecosystem,also,threatens,human lives.,What will it take before we,respect,the,planet,?,What will it take before we,respect,the planet,?,What will it take before we,respect,the,planet,?,What will it take before we,respect,the,planet,?,Support our fight against illegal hunting.,Dont,buy leopard(,豹,)skin jackets or items made from protected species.,Support our,fight against,illegal hunting,Dont buy sealskin shoes or items made from protected species.,Stop,cruelty to,animals,.,For a,living,Baltic Sea,(,波罗的海,),.,15km,2,of rain forest disappears every minute.,Before its too late,S,a,v,e,the panda!Its now or,never,.,Save the tiger!,Its now or never.,Save,the,gorilla,!Its now or never.,Si ei hielo cae,caemos todos.,(,If the glaciers melt,）,Global warming,is changing the worlds climate rapidly.Icebergs are rising,nature is revolting.Act now,conserve energy and treat the planet with respect,or well have a world at sea.,There is a lot of life in a tree.Imagine in an,forest,.,There is a lot of life in a reef.Imagine in an,ocean,.,Turn off the,lights,.Help turn off the problem.,They are looking to you,for the,answers.,They are looking to you,for the,answers.,They are looking to you,for the,answers.,Its,y,o,ur,turn.,Its,y,o,ur,turn.,Its,y,o,ur,turn.,You,cant afford,to be slow in an emergency.,15km,2,of rain disappears every minute.,forest,Stop,climate change before it changes you.,Lets,save,nature.,Lets,save,ourselves.,European CAR FREE DAY September22,2009,A,c,t,now,for,the,planet,.,
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