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,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Chapter 11 Information Technology and E-commerce,overview,Background information,Text A:Is Google Too Powerful,Exercise:Vocabulary and Grammar,Exercise:Sentences and Paragraphs,Exercise:Comprehension and Discussion,Text B:Children of the Web,Background information,With the development of information technology,the Internet has become a most important new method for conducting business in the last few decades.Google,the most popular gateway to search,has offered some insight.,Background information,Starting its business originally as an internet search engine,Google has now morphed into a more complicated public corporation.Turning itself into the most efficient and effective place for online advertisers to reach customers,it is now earning most of its revenues from advertising programs.,Background information,As the Web giant tears through media,software,and telecom,rivals fear its growing influence,questioning“Is Google Too Powerful?At the surface it seems such a simple question to answer.However,to find the answer we need to dig a little deeper and understand the complexities of the modern internet and electronic commerce.,Background information,In the second article of“Children of the Web,the Axe deodorant case will help to reveal how the second-generation Internet is spawning a global youth culture and what business can do to cash in.,is google too powerful,Text A,is google too powerful,Getting started:,Find Epic 2021 at :/robinsloan /epic/.Watch it and see how the evolving mediascape and the way news and newspapers are affected by the growth in online news.,is google too powerful,Getting started:,What are the concerns that have been evoked by Googles phenomenal growth in online advertising?,What are some of the attempts mentioned in the passage to confront o curb Googles growing power?,While Googles search ads are posing threats to the traditional advertising industry,who are more likely to benefit from its online advertising?,What can Google do to improve the situation?,is google too powerful,Exercise:Vocabulary and Grammar,is google too powerful,Find Chinese equivalents for the followings:,by virtue of,crush to bits,dole out,grapple with,in the heyday,most of all,take pains to,to the tune of,scare the wits out of,serve up,is google too powerful,Find English equivalents for the followings:,从无到有，白手起家,点击欺诈,利基市场，细分市场,迫切需要,如大家所说,消灭，彻底摧毁,蓄意侵犯,严格控制，严加管束,赚钱,最大的一份,is google too powerful,Read the passage and fill in the blanks:,Choose words in the list,by,like of,clicking,risen,effect,to,even,value,fear,with,justified,is google too powerful,Read the passage and fill in the blanks:,Rarely has a company,(1)so fast in so many ways as Google,the worlds most popular search engine.This is true,(2)just about any measure:the growth in its market,_(3)and revenues;the number of people,(4)in search of news,the nearest pizza parlor or a satellite image of their neighbors garden;the volume of its advertisers;or the number of its lawyers and lobbyists.,is google too powerful,Read the passage and fill in the blanks:,Such an ascent is enough to evoke concerns both paranoid and,(5).The list of constituencies that hate or,(6)Google grows by the week.But the big new fear is to do with the privacy of its users.,is google too powerful,Read the passage and fill in the blanks:,Googles business model assumes that people will entrust it _(7)ever more information about their lives,to be stored in the companys“cloud of remote computers.These data begin with the logs of a users searches(in (8),a record of his interests)and his responses _(9)advertisements.Often they extend to the users e-mail,calendar,contacts,documents,spreadsheets,photos and videos.They could soon include _(10)the users medical records and precise location(determined from his mobile phone).,is google too powerful,Exercise:Sentences and Paragraphs,is google too powerful,Translate the following sentences:,Choose expressions in the box,at the height of,run rampant,back away from,set a precedent,gateway to,steal a march on,grease the palms of,step up,rumored to,there is evidence,is google too powerful,Translate the following sentences:,作为世界上第一家电子股票交易市场，纳斯达克早就史无前例的进行了技术交易的创新。,香港被公认为全球最自由的经济体之一，也是进入中国内地市场的门户。,周二，各界盛传美联储可能再次降息，以缓解股价暴跌对经济的冲击。,随着计算机技术的开展和互联网的广泛应用，计算机病毒越来越猖獗，这对网络信息平安的构成严重威胁。,政府部门本来打算把所有工人的加薪幅度限制在一个合理的水平上，但是几家行业工会抢先一步，在新的法规生效之前获得了大幅度的加薪。,is google too powerful,Translate the following sentences:,经过几个小时的谈话后，他们终于放弃了不合理的要求。,这与亚洲金融危机最紧张的时期的情况刚好相反，当时资金紧缩，银行间同业拆借率高达12%。,假设有证据说明加油站的经营者对有关提价事项进行了协商并达成一致，这可能就违反了反托拉斯法的规定。,劳动力市场上有经验雇员的紧缺是导致各公司致力于吸引和留住员工的一个主要因素。,通过向官员行贿疏通关系是违法的。,is google too powerful,Translate the following paragraph:,Ultimately,Google must grapple with the essential paradox it embodies.As a corporation,its often a cipher,its inten
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