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,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,英语说课稿,Hope English Book 2,Unit 4 Advertising,Text A Advertising,说课者：程菁,英语说课稿说课者：程菁,1,说课的的内容：,一、说教材,二、说教学目标,三、说重难点,四、说学生情况,五、说教法,六、说教学程序,说课的的内容：一、说教材,2,一、说教材,Advertising是课文讲解，课文讲解是单元教学的重要环节。作为Unit4的第一课，Advertising这篇课文为第二、三课提供了话题。同时，由于整个单元都是围绕一个话题广告进行，课文讲解又为二、三课的学习扫清语言和文化障碍的作用。,一、说教材 Advertising是课文讲解，课文讲,3,二、说教学目标,从素质教育的要求和语言学习的目的来看，高职高专重视培养学生运用英语进行交际的能力，同时尽可能与其专业相贴近，注重实用性。因此，本课着重培养学生熟练运用所学功能用语来做广告营销的能力。,二、说教学目标,4,二、说教学目标,情感目标：1.通过活动、讨论，学生能产生学习英语的兴趣。,2.学生能敢于、乐于、善于开口讲英语，积极参,与交流，树立学习英语的信心。,认知目标：1.学生能掌握contain,market,convey,eye-catching,ruins,display等单词。,2.学生能看懂分词做后置定语的长难句。,能力目标：1.学生能掌握常用广告方式的英语表达。,2.学生能用英语进行较为简单的营销策划。,二、说教学目标情感目标：1.通过活动、讨论，学生能产生学,5,三、说重难点,教学重点：1.学生通过阅读能自行归纳文章内容。,2.了解根据时代发展，各个阶段广告的主要方式。,教学难点：学生通过学习、讨论及团队合作，能用英语做一个简单的广告营 销策划。,三、说重难点 教学重点：1.学生通过阅读能自行归纳,6,四、说学生情况,所教班级专业为汽车营销，本课内容与他们专业有一定的联系性，学生兴趣较大。同时本班学生思维活跃，能积极参加讨论与创编，口头表达能力较强。但英语基础较差，对文章理解可能会存在困难，仍需要详细的讲解。,四、说学生情况 所教班级专业为汽车营销，本课,7,五、说教法,针对教材特点和学情分析，采用任务教学法。具体应用谈话法，讨论法，小组合作等，使学生在仿真的英语情境中，实现多维教学目标。整堂课贯穿使用多媒体课件。,五、说教法 针对教材特点和学情分析，采用任务教学,8,六、说教学程序,1.布置任务,(1m):,假设你是一汽大众营销部的工作人员。公司目前需要推广一款新车，请与你的同事合作，用英语做一个简单的广告推广方案。,六、说教学程序1.布置任务(1m):,9,六、说教学程序,2,.新课导入（5m）,欣赏经典的汽车广告作品,设疑导入：,Besides television ads,how many other methods of advertising do you know?,六、说教学程序2.新课导入（5m）,10,六、说教学程序,3.整体感知课文（9m）：,使用多媒体放录音，学生边听边看。,How the author orgnize the passage?,How many ads methods does the,passage mention?,六、说教学程序3.整体感知课文（9m）：,11,六、说教学程序,4.深入理解课文（45m)：逐段进行分析,关于,生词,，教师在黑板上给出例句。学生结合文章以及例句，猜测生词含义。,关于,长难句,，学生自己提出较难理解的句子。,每段结束后，学生归纳大意，填写,表格,。,六、说教学程序4.深入理解课文（45m)：逐段进行分析,12,六、说教学程序,5.根据课前布置的任务，学生分组讨论（10m)。,6.每组一个代表上台展示自己小组的方案，并评出最佳方案（18m)。,7.课堂小结并布置作业（2m）。,六、说教学程序,13,display,e.g.The foods were,on display,in the shop window.,The,displays,in Harrods are one of the sights in London.,eye-catching,e.g.She wears an,eye-catching,dress to the party,and all eyes were focused on her.,market,e.g.If the book is properly,marketed,it should sell very well.,The firm,markets,many types of goods.,displayeye-catchingmarket,14,ruins,e.g.We picked our way through the,ruins,of the bombed building.,Ruins,of Yuanmingyuan,convey,e.g.Please,convey,my good wishes to your mother.,I cant,convey,my feelings in words.,contain,e.g.This classroom,contains,50 sets of desks and chairs.,返回,ruinsconveycontain返回,15,An outdoor advertisement found in Rome offers property for rent,and,one found printed on a wall in Pompeii calls the attention of,travelers to a hotel in another town.,主语,分词做后置定语,谓语,宾语,主语,分词做后置定语,谓语,宾语,目的状语,An outdoor advertisement found,16,In 1893 more than half of over a hundred firms spending more than,fifty thousand dollars annually on advertising were patent medicine,Manufactures.,主语,分词做后置定语,系动词,表语,时间状语,返回,In 1893 more than half of over,17,Development of Advertising,Time,Facts,In ancient times,An,outdoor display,was used.,In the Middle Ages,“,Town criers,”were paid to shout the praises of the merchants goods,After 1445,Printed advertising,started to play a big role.,Handouts,were used.,In the early 1870s,The first American,mail-order houses,appeared so that manufacturers could reach the consumer directly through,catalogues,.,In the 1880s,Many manufacturers began to advertise their products.,In the 1910s,Firms began to market their packaged goods,under brand names.,In the 1920s,Radio,was used for advertising.,In the 1950s,Television,appeared and developed fast to be one of the most popular advertising media.,返回,Development of Advertising Tim,18,The end!,The end!,19,
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