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,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,LOGO,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 6,Establishing,Business Relations,Aims,To listen and understand different channels for obtaining useful business information and business opportunities,To practice listening for specific information about establishing business relations,To practice listening for general ideas,Aims,Contents,Part I.Warm-Up,Part II How to Find New Customers,Part III Seeking Business Opportunities,Part IV Establishing Business Relations,Contents,Business owners constantly look for ways to increase profits and customers.Marketing,promotions and products are only a few of the ways to keep your customers coming back.If you want to be successful,perhaps you should specialize in the export of a wide range of products and establish business relations.,.,Situation,Part I.Warm-Up,Task 1:Directions:Work with your partner,discuss the following questions and do the task.,1.What do you think of when you hear the word“business”and“business relation”?,2.Please list some words or terms related to“business”and“business relation”.,Reference:,1,2,Open-ended.,Word Bank,Task 2 KEYS,Directions:Listen to the following passage and then choose the best answers to the questions.You may need to take some notes while youre listening.,1.Which of the following is“Not true about business?(C ),A.Business is related to profit-seeking activities and enterprises.,B.Business must deal with consumers and the general public.,C.Business provides more employment than products.,Task 2 KEYS,Directions:Listen to the following passage and then choose the best answers to the questions.You may need to take some notes while youre listening.,2.Which of the following is seen as tangible goods?(,A,),A.Computer chips.,B.Car rental.,C.Insurance,Task 2 KEYS,Directions:Listen to the following passage and then choose the best answers to the questions.You may need to take some notes while youre listening.,3.Why is business the economic pulse of a nation?(,A,),A.Because it defines a nations standard of living.,B.Because it offers financial rewards to successful businesspeople.,C.Because it provides all the necessary services a nation needs.,Task 2 KEYS,Directions:Listen to the following passage and then choose the best answers to the questions.You may need to take some notes while youre listening.,4.What is the relationship between profits and social responsibilities for a successful business?(,B,),A.Social responsibilities are a little more important than profit.,B.Profits and social responsibilities are equally important.,C.Social responsibilities are much more important than profit.,Task 3 KEYS,Directions:Discuss with your partner.With the Internet development,there are many websites which can provide business support for companies.Please list the domain names and the business services they provide.The first one has been done for you.,Open-ended,Domain name,Services,www.eB,Research for information,Part II How to Find New Customers,Task 1 KEYS,Directions:Work with your partner and discuss the following questions:,1.How to look for new customers?,2.Please list the channels of establishing business relations.,Reference:,Open-ended.,1,2,Usually a firm may approach its clients or obtain necessary information through the following channels:trade fairs,banks,the internet,chamber of commerce,trade directory etc.you can also obtain useful information from many sources such as periodicals,newspapers and TV advertisements,etc.,Task 2 KEYS,Directions:Listen to the following passage and fill in the missing words,.,.,The establishment of business relations is the fundamental step in foreign trade and in international,exchange,because transaction can only be made after the business connections have been,set up,.,A newly-founded firm needs seeking,prospective,clients,to start its business;an established enterprise needs extensive connections to maintain or,expand,its market and enlarge its business scope and turnover.Usually a firm may approach its clients or,obtain,necessary information through the following channels:,Task 2 KEYS,Directions:Listen to the following passage and fill in the missing words,.,.,Banks;,Trade fairs,or exhibitions;,The internet;,Chamber,of commerce;,Business association of the same trade;,Trade,Directory,;,Commercial counselors offices;,Market,investigation,;,Mutual visits by trade groups and delegations.,Task 2 KEYS,Directions:Listen to the following passage and fill in the missing words,.,.,Business connections are most valuable to firms,engaged in,foreign trade.Therefore,traders must make all efforts to,consolidate,their established relations with the firms having previous business and go all out to revitalize and develop the trade by,searching for,new connections.,Task 3 KEYS,Directions:Listen to the passage and answer the following questions.You may need to take some notes while youre listening.,1.From the local chamber of commerce,2.More than 60 years,3.To establish
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