福田汽车宣传材料

上传人:i****c 文档编号:252599908 上传时间:2024-11-18 格式:PPTX 页数:22 大小:9.95MB
返回 下载 相关 举报
福田汽车宣传材料_第1页
第1页 / 共22页
福田汽车宣传材料_第2页
第2页 / 共22页
福田汽车宣传材料_第3页
第3页 / 共22页
点击查看更多>>
资源描述
单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,*,*,Beiqi Foton Co.,Ltd.,March 2011,Foton Motor,Contents,Part I:Foton Profile,Part II:Foton Development Strategy,1,2,Part I,Foton,Profile,1,、,Foton Profile,A World Leader,the Largest Commercial Vehicle Company in China,Headquartered in Beijing,,,Fotons main vehicle and parts production bases cover 9 provinces and cities,such as Beijing,Tianjin,Shandong,etc.Foton is Chinas largest commercial vehicle enterprise with the most variety of products,.,ranking No.1 in Chinas commercial vehicles for 6 successive years,No.2 in global market(rose to No.1 in 2009).,Market,Leader,Established,Aug 28 1996,IPO,Jun 02 1998,Total Assets,22 billion,Employee,32354,14 yrs Sales,3.6 million units,14 yrs Revenue,250billion,Brand Value,33.971billion,(,2009,年),1,500,2,、,Foton Motor 14 Years Development,A Successful Example of Chinese Auto Company to Become Large&Strong,Sales Volume,(,Units,),Sales Revenue,(,billion,),Total Assets,(,billion,),1996,2010,2010,1996,2010,1996,26030,683655,0.82,55.3,0.48,22,Employee,2010,1996,32354,4401,26 Times,67 Times,45 Times,7.3 Times,3,、,Foton 2010 Achievement,2011&2012 Objective,4.Business Structure&Product Portfolio,福田轿车系列,AO,级,AOO,级,A,级,Mini SUV,Auman,AUV,Aumark,View,Midi,Saga,Forland,Car,Sup,Ollin,MP-X,Engine Products,the Power System Can Meet Euro III-Euro VI Emission Standards,and Fulfill Emission Requirements of All Target Countries,Foton engines,Diesel,gas engine,Diesel engine,Gasoline engine,Electric control,(,Euro III,IV,V,),Electric control,common rail,(,Euro III,IV,V,),GDI(Euro IV,V,VI),In-house,JV,In-house,In-house,Lovol,D4,4L,101-120/130kw,Lovol D6,6L,132-180/200kw,ISF2.8,Diesel,80-120kw,ISF3.8,Diesel,90-130kw,MB HDT engine,OM457,2.0TGDI,2L,120-170kw,1.5TGDI,1.5L,90-135kw,2.3TGDI,2.3L,150-200kw,Diesel engine,NG engine and diesel hybrid production capacity:300,000 units,Diesel and diesel hybrid power,BFCEC production capacity:400,000,units,the largest in China,Gasoline and gasoline hybrid,Production capacity:300,000 units,Cities,Plants,Products,Beijing,HQ of Mgt/R&D/mkting,MPX Plant,Mp-X/View,Auman Plant,Auman,Aumark Plant,Aumark/Ollin,Environmental Engine,Ollin Engine,AUV Bus,AUV Bus&Coach,BFCEC,ISF 2.8 L,、,3.8 L,Tianjin,Lovol Engine,Lovol Engine,Shan dong,North Engineering Vehicle,Engineering Vehicle,Ollin Plant,Ollin&Forland,Mould Plant,Mould,Hebei,Foton Heavy Machinery,Special Vehicle,Hunan,South Engineering Vehicle,Engineering Vehicle,Hubei,Hubei Foton,Special Vehicle,Guang dong,Sup Plant,Sup/Saga,Liaoning,Foundry Plant,Foundry,Xinjiang,Xinjiang Guanghui,Off-loader,Tanker&Tractor,5.Domestic Plant Distribution,Production Capacity is 600,000 Units Vehicles and Engines,10,The joint venture was set up by Foton and Cummins in 2008 with the total investment of around 2.7 billion Yuan and the equity share of 50,:,50.The main products are 2.8L and 3.8L diesel engines.It is the existing largest engine manufacturer in China.,6,、,World Class Strategic Partners,FOTON,Medium&Low End Brand Operation Centre,DAIMLER,High End Brand Operation Centre,ISF2.8L,ISF3.8L,A M/HDT Joint Venture between these two parties will be set up with a total investment of 6.35 billion yuan to produce Foton Auman M/HDT and Mercedes-Benz OM457 heavy duty engine.Both parties will also set up joint venture production enterprises in emerging market.Foton Motor has the dominance in the strategy and operation of those overseas joint ventures,7,、,FotonsKeyProjects,Production Capability 800,000 Units,Investment 21.7 Billion,Employee 25,600,Heavy Machinery Plant,(,BJ),1,Global Headquarter,(BJ),2,Miyun MPV Plant,(BJ),4,New Engine Plant,(BJ),3,Weifang Auto Plant,5,New Energy Bus Plant,(GD),6,Auman GTL Plant,7,PartII,Foton,Development,Strategy,1.Foton2015-,World Leading Position in CommercialVehicles&Leap-forwardGrowthin PassengerCars,Seize opportunities,make adjustmentandimprovement.Through ten-year efforts to buildFoton asa world-class mainstream auto manufacturer,Operating policy,Stickingtothestrategic thought and operatingpolicy of“organic growth,structureadjustmentandglobalization”.During the 12thfiveyear plan period,continueto makethecommercial vehicle businessstronger,steadily develop passengervehiclebusiness,expand business,intolarge equipmentmanufacturing industry,investmentbankandfinancial service,Commercial vehicle,Establish the“globalized”commercial vehicle brandimage,set its worldleadingposition incommercialvehicles,Passenger vehicle,Taking the development chance ofnewenergyvehicleto realize leapforwardgrowth of passengervehiclebusiness,12thFive-,YearPlan,World,Top500,build the,leading,status in,commercial,vehicle,realizeleap-,Forward,growth in,passenger,cars,3,、,Next10yearsSales Volume&PlanningofSales Revenue,Over1 million,By 2015,the global sales is up to 1.8 million with overseas 500,000 units accounting for 30%.By 2020,overseas sales is nearly 1.5 million,taking up to 38%.,By 2020,CV,s global sales are to be 2.3 million with domestic 1.5 million,&,overseas 0.8 milli
展开阅读全文
相关资源
正为您匹配相似的精品文档
相关搜索

最新文档


当前位置:首页 > 商业管理 > 营销创新


copyright@ 2023-2025  zhuangpeitu.com 装配图网版权所有   联系电话:18123376007

备案号:ICP2024067431-1 川公网安备51140202000466号


本站为文档C2C交易模式,即用户上传的文档直接被用户下载,本站只是中间服务平台,本站所有文档下载所得的收益归上传人(含作者)所有。装配图网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对上载内容本身不做任何修改或编辑。若文档所含内容侵犯了您的版权或隐私,请立即通知装配图网,我们立即给予删除!