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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,1,1,Principal activities,?,entertainment programming,2,Principal activities?entertai,?,theme parks,3,?theme parks3,?,toys,4,?toys4,?,books,5,?books5,?,video games,6,?video games6,?,media,networks:,?,ESPN sports,?,ABC Television Networks,?,Hollywood Pictures,7,?medianetworks:?ESPN sports?AB,Location,Hyperion Avenue,Burbank,California,American,8,LocationHyperion Avenue,Burban,Origin,?,Disneys founder Walter,Elias Disney,?,company,：,Disney Brothers Cartoon,Studio,；,Walt Disney Studio,9,Origin?Disneys founder Walter,Directors,?,the founder,?,the current CEO,Walt Disney,Robert A.Iger,10,Directors?the founder?the curr,competition,?,film:Dream Works,?,Toy:Barbie of the,Mattel company,11,competition?film:Dream Works,STRENGTHS,?,Global Standardization.,?,Target Customer,:Children.,?,Popular Brand Name.,?,Diversification.,?,Popular characters,12,STRENGTHS?Global Standardizati,WEAKNESS,?,Excessive Research&Development.,?,High Investment.,?,High Risk Factor.,?,Limited range of target audience group.,13,WEAKNESS?Excessive Research&,OPPORTUNITIES,?,Attraction of children to television.,?,Cheaper alternatives to soft toys.,?,Global Localization,14,OPPORTUNITIES?Attraction of ch,THREATS,?,Competitors:National,Regional&,Global.,?,Highly Demanding in terms of Sales,Creativity and Innovation.,?,Employee Retention,15,THREATS?Competitors:National,NUMBERS,?,Employees:112 thousands,?,Sales:30.8billion dollars,?,Profits:2 billion dollars,?,Total value:51billion dollars,?,Present on the stock market,?,Market share:55.1 billion dollars,16,NUMBERS?Employees:112 thousand,?global company,my own,analysis of,the numbers,?occupy large maket share,?brilliant prospects,17,?global companymy own analysi,prospects for the future,?More potential customer,?More dramatic influence,?The spread of Disney,culture,18,prospects for the future?Mor,reason,?,Every child seen the Disney film,?,Everybody want to go to the Disneyland,?Every girl has a dream of,being a princess,19,reason?Every child seen the Di,members,20,members20,21,21,
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