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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Unit,Six Their Business Ways,Objectives,To know something,about,business ways,To get familiar with,questionnaire and business memo,To learn new words and,expressions,To master how to analyze,difficult and long sentences,Text A,Dell Computer Turns Customer Satisfaction into Profits,Background Information,1,Introduction to the Text,2,Technical Terms,3,Words and Expressions,4,Notes to the Text,5,1.Background Information,There are three basic components in business:belief,knowledge and action.Faith and belief in products and service is an essential quality to possess for business success.Knowledge and the skills learned by reading books,acquired through seminars and from the teachings of leaders in the business field you chose to endeavor is also highly essential.The need for a strong drive to have the very basic skills and the know-how to experience your product and service first so you may enthusiastically encourage everyone to try whatever product or service you are offering them.Be committed and responsible to your customers and clients.This can be accomplished by genuinely treating your customers with care,not merely engaging in deceptive advertising.Form long-term success by cultivating long-term satisfied and loyal customers.When their needs are met,customers are at their happiest and most satisfied.Last is action.Put your belief and knowledge into action.Your knowledge and belief will be put into waste if you do not act right away.A powerful effort to combine all these elements must be worked out harmoniously to attain success in business.,2.Introduction to the Text,Theme of the Text,Text A mainly explains how Dell Computer becomes successful.Dells success proved that the well-known business belief is effective-the customer is always the God.,2.Introduction to the Text,本文为记叙文文体，语言标准而精炼。作者通过戴尔的成功向我们印证了一个为人熟知的企业经营理念：顾客永远是上帝。作者从戴尔在大学宿舍的创业伊始写起，到后来戴尔成为电脑直销商业巨头，戴尔的成功经验也就自然而然地呈现在我们眼前-把顾客放在第一位，倾听理解他们并提供客户效劳；公司管理者或普通员工都必须行动机敏，灵活多变。,文章中作者用了比较多的破折号来对前面内容作补充说明，例如：First,it must put the customer first by listening,understanding,and providing customer service.Second,a companyboth its managers and employeesmust act with speed and flexibility.,3.Business Terms,1selling over the telephone 推销,Selling over the telephone refers to a promotional way-salesmen promote their products or services to some potential customers over telephone,which was very popular in America during 1980s1990s.,3.Business Terms,(2)product lines,产品大类,Product lines refer to a set of related products sold by a single company.All product lines constitute the companys product portfolio which is the range of products offered by a company.,4.Words and Expressions,(1),manufacturer/.mnjufkt r,/n.,Meaning:,a person or company that produces goods,in large quantities,Example:We are a professional manufacturer of chargers for mobile,phones.,我们是一家专业的手提 充电器制造商。,4.Words and Expressions,(2),discount,/diskaunt/,n.,Meaning:,an amount of money that is taken off the usual cost of,something,Example:,We offer discount for large orders.,我们对大量订购有折扣。,(3),generate,/den,reit,/v.,4.Words,and Expressions,Meaning:,to produce or create something,Example:,I hope that the discussion can,generate,progress.,我希望磋商能取得进展。,(4),revenue/revinju:/,n.,4.Words and Expressions,Meaning:,t,he money that a government receives from taxes or that an,organization,etc.receives from its business,Example:,They are financed to a certain extent by advertising revenue.,他们的资金在一定程度上来自广告收入。,4.Words and Expressions,Meaning:,focus on,Example:,You should concentrate on your work.,你应该专心于你的工作。,(6),concentrate on/upon something,5.Notes to the Text,Later,while attending University of Texas in the early 1980s,he began buying personal computers from local retailers who had excess inventory.(Para.1),释义 Since then,Dell started buying personal computers from local retailers who had adequate supply of personal computers while he studied in University of Texas in the early 1980s.,解析 while attending University of Texas in the early 1980s为时间状语从句，因为从句主语和主句主语一致，所以从句中的主语he省略，谓语动词改为分词形式。when，while,before,after等引导的时间状语从句中常会有这样的省略现象，往往会省略主语和动词be而保存分词或者作表语的名词、形容词或介词短语。例如：Look out for cars when crossing the street.过街道时注意车辆。后面主句当中又包含一个定语从句who had excess inventory，先行词为：retailers。,5.Notes to the Text,(2)During its first nine months of operation,Dell Computer generated$6 million in revenuesa staggering amount for a firm that began as a one-man show on a part-time basis operating out of a room in a college dorm.Para.1,解析 此句的理解难点是破折号后面局部，这局部应当是$6 million in revenues的同位语，其中amount为中心词，后面for a firm that began as a one-man show on a part-time basis operating out of a room in a college dorm作amount的后置定语，而firm后又是一个that引导的限定性定语从句；show在这里作名词,意为“the act of publicly exhibiting or entertaining表演，on a basis(of)为短语“以为根底；oper
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