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,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,商务英语听说,著,ISBN：978-7-81134-433-22021年9月 第1版,Unit 4,Marketing,Unit 4,Part A Intensive Listening,Part B Extensive Listening,Part C Listening&Speaking Integration,Part D Oral Practice,Related Information,Part A Intensive Listening,Phonetics,Dictation,Part B Extensive Listening,Dialogues,Conversation,Part C Listening&Speaking Integration,Passage,Conversation,Part D Oral Practice,Role-play,Topic Discussion,Part A Phonetics,Listen and tick the word you hear.The word will be read once.,1.a.declare b.shrine c.underline d.shine,2.a.hair b.care c.there d.share,3.a.full b.noon c.fool d.tool,4.a.cold b.mold c.hold d.showed,5.a.grab b.cab c.crab d.lab,Part A Dictation,Youll hear eight sentences.When you hear the first time,repeat the sentence and pay attention to the stresses and tones.Then listen again and write them down.Check your answers when you listen for the third time.,1.From what Ive heard,youre already well up in shipping work.,2.Im sorry to say that your price has soared.,3.The next thing Id like to bring up for discussion is insurance.,4.It would be very difficult for us to push any sales if we buy it at this price.,5.We wish our opinions on marketing will be passed on to our manager.,6.We sell our goods on loaded weight and not on landed weight.,7.Its too expensive,do you have any discount?,8.We can effect shipment in December or early next year at the latest.,Part B Dialogues,1.A.600 dozen,B.900 dozen,C.1600 dozen.,D.800 dozen,2.A.She doesnt agree to use TV to advertise the new product.,B.She doesnt know what to do.,C.She would like to use TV to advertise the new product.,D.She is very satisfied with the product.,3.A.Mailing the booklets and letters.,B.Using catalogues for direct mail advertising.,C.Mailing a list for advertising.,D.Building up a mailing list.,Youll hear 5 short dialogues in this section.At the end of each dialogue,one question will be asked.Both the dialogue and question will be spoken only once.Mark the best answer for each question.,Part B Dialogues,4.A.Flying,B.Driving,C.Taking train,D.Taking Greyhound bus,5.A.The market research is crucial.,B.The man should carry out market research.,C.The man can help.,D.She can help.,Youll hear 5 short dialogues in this section.At the end of each dialogue,one question will be asked.Both the dialogue and question will be spoken only once.Mark the best answer for each question.,Part B Conversation,The Promotion of a New iphone,Listen to the conversation and complete the following exercises.,Part B Conversation,Section A,Listen to the conversation and decide whether the following statements are true or false.Write“T for true and“F for false in the brackets.,()1.Advertising is a good promotional strategy since it is not expensive.,()2.The two speakers intend to promote their product by personal selling.,()3.The two speakers will offer expensive promotional gifts to customers.,()4.Both of the speakers agree that the company should give customers high quality gifts.,()5.According to the conversation the two speakers still hesitate about how to effectively promote their new product.,F,T,F,T,F,Part B Conversation,Section B,Listen to the,conversation,again,figure out the possible actions,the two speakers will take to promote their new product,and then fill,in the blanks.,1.They will use,as their,strategy since it can,reach large audiences in wide area.,2.They will place ad,and,.,3.They will put up,and arrange,to,attract potential customers.,4.They will employ,to sell the product to,different companies.,5.They want to offer,quality,or,with the,products ad to the customers.,advertising,promotional,on television,in a national newspaper,posters,point-of-sales displays,high,experienced salespeople,T-shirt,umbrella,Part C Passage,Product Promotion,Listen to the passage and complete the following exercises.,Part C Passage,Section A,Listen to the passage and fill in blanks.,1.When the customers,about the,new products,a timely promotion can,quickly for,them.,2.Product promotion can,the rivals,promoting activities effectively.,3.Promotion is much more important to those products of,.,4.It is extremely important for manufacturers to,_,with them.,have very little knowledge,blaze a trail,defend and compete against,various kinds and in scorching competition,keep good relations and co-operations,Part C Passage,Section B,Work on the following task.,Product promotion is an important part in marketing.Suppose you are a manager in marketing department.Please specifically share your ideas about the roles of product promotion with your staff(your partner)based on the passage youve heard.,Part C Conversation,Describing the product,Listen to the conversation and complete the following exercises.,Part C Conversation,Section A,Talk about the features of the fabric.,Part C Conversation,Section B,Suppose you are in charge of product promotion and your,partner is your potential customer.What are the
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