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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,商务广告翻译,本章大纲,:,从广告文体特征出发讨论翻译方法和策略,商务广告翻译本章大纲:从广告文体特征出发讨论翻译方法和策略,临时造词,When your taste grow up,Winston out-taste them all.,译文,1,：,随着,您的品味提高，,您发现,云斯顿香烟胜过一切香烟的味道（太长，太文）,译文,2,：数高品味香烟，还看云斯顿！（,parody),Give a Timex to all,to all a good Time.(anagram,）,译文,1,：谁拥有“天美时“表，谁便拥有美好时光。,译文,2,：“天美时”在手，天下我有。,(rhyme),译文,3,：给君一块”天美时“，快乐时光伴随你。,(rhyme),临时造词When your taste grow up,W,有意变异拼写,We know eggsactly how to sell eggs.,(coining),（形,+,义）,译文,1,：,（,我们知道，）,卖鸡蛋就要肆无忌,惮,。,(,形,),Make your every hello a real good-buy,（,Homonymy,译文,1,：,每次问候都不忘该电话的物有所值,译文,2,：让每一声问候都物有所值。,有意变异拼写We know eggsactly how to,频繁使用常见动词,We take the worlds greatest pictures.,（,NIKON,）,译文,1,：世界顶级照片，出自我们的相机。,译文,2,：天下美景，尽在尼康。,Make yourself at home,（家具广告）,译文,1,：让您享受温馨和自在,译文,2,：请带我回家,译文,3,：拥有我们的家具，天天都有喜具。,频繁使用常见动词We take the worlds g,使用明白晓畅简单句,Life tastes good.,译文,1,：生活有滋有味,译文,2,：喝出好生活,有可口可乐,生活甜如蜜,喝可口可乐,生活怡然自乐,Better ideas.Driven by you,（汽车广告）,译文,1,：超人的理念，你来推进,译文,2,：我们的创意，您的座骑。,开的不是车,开的是理念,使用明白晓畅简单句Life tastes good.,Change the way you see the world,（,Sony,）,译文,1,：看世界，新视界,Innovation is Gillette.,（剃须刀）,译文,1,：创新,即,吉列,译文,2,：要创新，找吉列,译文,3,：无限创意，尽在吉列,No one does chicken like KFC,译文,1,：风味独特的鸡，尽在肯德基,Change the way you see the wor,运用各种修辞格,Coke refreshes you like no other,can,.,（,pun,）,译文,1,：可口可乐醒脑提神，其他饮料无以匹敌。,译文,2,：醒脑提神，唯有可乐。,译文,3,：醒脑提神，是我们一”罐“风格。,运用各种修辞格Coke refreshes you like,Dont cry.Well repair it.,Were handbag specialist.Whenever it hurts well heal it.And well guarantee the repair for 9 months.if you wish,send us your bag,and well heal it.,译文,1,：,请,莫,哭泣。我们来把它修理（,rhyme).,我们是医包行家。它哪里疼，我们就医好哪 里。我们保修,9,个月。要想修包，请送过来，我们定会医好它。,Dont cry.Well repair it.,Our philosophy is simple.To give you the most important things you want when you travel:the best location,the best standards and the special attention a businessman needs.,译文,1,：我们的理念,给您旅行时提供,您,想得到的最重要的东西：,商人所需要的,最好位置、最好标准、最特别的服务。,Our philosophy is simple.To g,The world leader in oral care,译文,1,：口腔护理，世界级专家。,译文,2,：口腔护理，引领潮流,Originality-Integrity-Innovation,独特,-,完美,-,创新,The world leader in oral care,Small.Smart.Smile,Pentax:See the difference,译文,1,：,小巧。潇洒。笑哈哈,宾得相机：见证奇迹，不同视界,译文,2,：,小巧 灵便 微笑宾得相机：不一样，就是不一样,Small.Smart.Smile,Special purchase,too good to miss.,特价购买，机会不再来。,No problem too large,no business too small,译文,1,：从不出太大的问题，从不经营太小的生意。,译文,2,：没有解决不了的大问题，没有不做的小生意,Special purchase,too good to,Now renting a car is as easy as signing your name.,译文,1,：眼下租车易，易于登个记。,译文,2,：留下您大名，车子租给您,Choose your price!Choose your comfort.,译文,1,：价格任您选！舒适任您挑！,译文,2,：一分价格，一分舒适,Now renting a car is as easy a,Im more satisfied.,（,pun,）,译文一：摩尔香烟，满意之巅。,译文二：摩尔香烟，满意无限。,We take no pride and prejudice,译文,1,：从不傲慢，永无偏见。,译文,2,：傲慢与偏见，均与我们无缘,Im more satisfied.（pun）,
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