贸英语写作ppt课件商务信件格式

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,贵州财经学院,经贸英语写作,Unit One 商业书信的格式,主讲教师：刘楠,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,贵州财经学院经贸英语写作Unit One 商业书信的格式,1,课程简介,本课程是国际贸易专业高年级的核心业务课程之一，是一门将英语与外贸业务相结合的课程。通过介绍外贸实务中各种英文业务函件，电传和传真以及其它方式的写作格式，商业术语和各种不同的表达方法，并通过介绍对外贸易各环节的具体做法，使学生在提高英语水平的同时，熟练掌握对外贸易业务中常用的基本术语及表达技能，培养和提高他们的外贸业务工作能力。,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,课程简介 本课程是国际贸易专业高年级的核心业,2,本课程的,目的,是学习外贸业务书信的标准格式，了解通过哪些途径来发展新客户，开拓新市场，如何进行询购某商品，怎样报盘和还盘，怎样灵活运用付款方式，如何做到重合同守信用，怎样去审查信用证，做到不出差错，在理赔和索赔中做到有理有利有节；学会拟写信函和电传传真的写作技巧。,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,本课程的目的是学习外贸业务书信的标准格式，了解通过哪些途径来,3,学习内容：,本课程主要学习信例，大量学习外贸实务基本环节中有代表性的信例。外贸实务基本环节有：建立业务关系和资信调查、询盘、报盘和报价、还盘、订单，履行订单、支付、包装和运输、信用证的修改和展期、索赔和解决索赔等。,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,学习内容：本课程主要学习信例，大量学习外贸实务基本环节中有,4,学习方法：,外贸函电是一门实践操作性很强的课程。也就是说，要达到正确拟写外贸业务信函的目的，仅有理论是远远不够的，学员必须学习大量外贸实务中有一定代表性的信函，深入体会何为7C，更重要的是通过学习信例，熟悉大量外贸业务中各个环节中常用语，包括词汇、短语、句型以及习惯表达方式等等，再通过一定量的练习，对常用语进行操练运用，从而达到掌握并熟练使用的目的。,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,学习方法：外贸函电是一门实践操作性很强的课程。也就是,5,Unit 1 Layout of Business Letters,Introduction（概述）,(参见教材p1),(1)In todays highly developed and toughly competitive society,communication between individuals and groups is becoming increasingly frequent and important.It serves to pass on information,to express ideas or to exchange feelings.,Generally speaking,the function of a business letter is to get or to convey business information;to make or to accept an offer;to deal with various business.,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,Unit 1 Layout of Business Le,6,Unit 1 Layout of Business Letters,(2)The business letter is the principal means used by a business firm to keep in touch with its customers;often enough it is the only one and the customers form their impression of the firm from the tone and quality of the letters it sends out.Good quality paper and an attractive letter-head play their part in this,but they are less important than the message they carry.Business does not call for the elegant language of the post,but it does,require us to express ourselves accurately in plain language that is clear and readily understood,.,The whole secret of good business letter-writing is,to write simply,in an easy and natural way-like one friendly human being talking to another,to make your letters then,sound as much as possible like good conversation,.,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,Unit 1 Layout of Business Le,7,Section1 The Basic Principles of Business Letter Writing,(商业书信的基本写作原理),7“C”,1),Consideration 体谅,写信时要处处从对方的角度去考虑，而不是从自身出发，语气上要尊重对方。Emphasize the“You”attitude rather than the“I”or“We”attitude.,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,Section1 The Basic Principle,8,Section1 The Basic Principles of Business Letter Writing,(商业书信的基本写作原理),You-attitude is not so simple as only to use you instead of I or we ,what works is rather the writers spiritual attitude.Another thing,remember to,emphasize the positive,pleasant facts,stressing what can be done and focusing on ideas that help to form favorable impressions on you,.This can be seen clearly from the following examples:,A.(poor)Apparently you misunderstood our order.Anyway you shipped the wrong thing.,B.(better)Apparently our instructions are not clear,with the result that the wrong article was shipped.,Evaluation only.,Created with Aspose.Slides for.NET 3.5 Client Profile 5.2.0.0.,Copyright 2004-2011 Aspose Pty Ltd.,Evaluation only.,Created with Aspose