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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,Summary Writing,Lead-in,Classic rules for _:,Bad news sells.,If it bleeds,it leads.,No news is good news,and good news is no news.,Activity 1&2,Whats the topic?,Underline the topic sentence of each paragraph.,Paragraph 1,Bad news sells.,If it bleeds,it leads.No news is good news,and good news is no news.Those are the classic rules for the evening broadcasts and the morning papers.But now that information is being spread and monitored(监控)in different ways,researchers are discovering new rules.By tracking peoples e-mails and online posts,scientists have found that good news can spread faster and farther than disasters and sob stories.,Topic?,Topic sentence?,Is the first sentence the topic sentence?,Paragraph 1,Bad news sells.If it bleeds,it leads.No news is good news,and good news is no news.Those are the classic rules for the evening broadcasts and the morning papers.,But,now that information is being spread and monitored(监控)in different ways,researchers are discovering,new rules,.By tracking peoples e-mails and online posts,scientists have found that good news can spread faster and farther than disasters and sob stories.,Topic?,Topic sentence?,Is the first sentence the topic sentence?,Paragraph 1,Bad news sells.If it bleeds,it leads.No news is good news,and good news is no news.Those are the classic rules for the evening broadcasts and the morning papers.,But,now that information is being spread and monitored(监控)in different ways,researchers are discovering,new rules,.,By tracking peoples e-mails and online posts,scientists have,found that,good news can spread faster and farther than disasters and sob stories.,The new finding is that_spread faster and farther,in_,.,(While,mass media,usually tend to share _news.),Predict:Whats going to be talked about in the following text?,Paragraph 2,The if it bleeds rule works for mass media,says Jonah Berger,a scholar at the University of Pennsylvania.They want your eyeballs and dont care how youre feeling.But when you share a story with your friends,you care a lot more how they react.You dont want them to think of you as a Debbie Downer.,Topic sentence?,Paragraph 2,The if it bleeds rule works for mass media,says Jonah Berger,a scholar at the University of Pennsylvania.They want your eyeballs and dont care how youre feeling.,But,when you share a story with your friends,you care a lot more how they react.,You dont want them to think of you as a Debbie Downer.,Topic sentence is.,Unlike,mass media,you tend to share,_,(),you dont want to be a/an,_,friend.,Pagagraph3,Researchers analyzing word-of-mouth communicatione-mails,Web posts and reviews,face-to-face conversationsfound that it tended to be more positive than negative(消极的),but that didnt necessarily mean people preferred positive news.Was positive news shared more often simply because people experienced more good things than bad things?To test for that possibility,Dr.Berger looked at how people spread a particular set of news stories:thousands of articles on The New York Times website.He and a Penn colleague analyzed the most e-mailed list for six months.One of his first findings was that articles in the science section were much more likely to make the list than non-science articles.He found that science amazed Times readers and made them want to share this positive feeling with others.,Topic sentence is.?,Pagagraph3,Researchers analyzing word-of-mouth communicatione-mails,Web posts and reviews,face-to-face conversationsfound that it tended to be more positive than negative(消极的),but that didnt necessarily mean people preferred positive news.Was positive news shared more often simply because people experienced more good things than bad things?To test for that possibility,Dr.Berger looked at how people spread a particular set of news stories:thousands of articles on The New York Times website.He and a Penn colleague analyzed the most e-mailed list for six months.One of his first findings was that articles in the science section were much more likely to make the list than non-science articles.He found that science amazed Times readers and made them want to share this positive feeling with others.,Topic sentence is.?,Pagagraph3,Researchers,analyzing word-of-mouth communicatione-mails,Web posts and reviews,face-to-face conversations,found that,it tended to be more positive than negative(消极的),but that didnt necessarily mean people preferred positive news.Was positive news shared more often simply because people experienced more good things than bad things?To test for that possibility,Dr.Berger looked at how people spread a particular set of news stories:thousands of articles on The New York Times website.He and a Penn colleague analyzed the most e-mailed list for six months.One of his first,findings was that,articles in the science section were much more likely to make the list than non-science articles.He,found that,science amazed Times readers and made them want to share this posit
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