市场营销英文5

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Part,One,Understanding marketing and the marketing process,Lecture Three,The marketing Environment,At a glance,Describe the environmental forces that affect the economys ability to serve its customers,Explain how changes in the demographic and economic environments affect marketing decisions,Identify the major trends in the firms natural and technological environments,Explain the key changes in the political and cultural environments,Discuss how companies can react to the marketing environments,The Companys Micro-environment,Direct (Micro-)Environments:,internal structure,suppliers,competitors,marketing intermediaries,customers and general publics,The Microenvironment,Suppliers,Customer,Markets,Publics,Company,Competitors,Intermediaries,Key Forces,in the,Microenvironment,Suppliers,Intermediaries,Firm,publics,Competitors,Customers,The Companys micro-environment,Internal Environment,Top Management,Manufacturing,Finance,R & D,Accounting,Purchasing,Marketing,Customer Markets,Company,Consumer,Markets,International,Markets,Government,Markets,Business,Markets,Reseller,Markets,Types of Publics,Government,Internal,Financial,Media,Citizen,Action,Local,General,The Companys Macro-environment,Indirect (Macro-)Environments:,Demographic environment,Economic environment,Natural environment,Technological environment,Political environment,Cultural environment,TheMacro-environment,Demographic,Technological,Cultural,Economic,Political,Natural,Key Forces,in the,Macroenvironment,Demographicenvironment,Changingagestructure of the population,Thechangingfamily,Geographic shifts inpopulation,better-educatedandmorewhite-collar population,Increasing ethicdiversity,DemographicEnvironment,Geographic,Shifts,Education,Growing,Ethnic,Diversity,Changing,Family,Structure,Age,Structures,Key,Demographic,Trends,Economicenvironment,Changesin income,income distribution,upper-class,middle-class,under-class,Changingconsumer spending patterns,Engelslaws,EconomicEnvironment,Changes,in Consumer,Spending Patterns,Economic,Development,Changes,in Income,Key,Economic,Concerns for,Marketers,Naturalenvironment,Shortages ofrawmaterials,Increased cost of energy,Increased pollution,Government interventionin natural resourcemanagement,NaturalEnvironment,Key Areas,of Concern,in the Natural,Environment,Shortage of,Raw Materials,Increased,Pollution,Government,Intervention,Energy,Costs,Technological environment,Fastpace oftechnological change,HighR&Dbudget,Concentration onminor improvements,Increased regulation,Technological Environment,Fast Pace of,Change,High R & D,Budgets,Focus on Minor,Improvements,Increased,Regulation,Issues in the Technological Environment,Political environment,Legislationregulating business,protectorganization,productconsumers,protecttheinterests ofsociety,Changinggovernmentagency enforcement,Increased emphasis on ethicsandsocially responsible actions,Political Environment,Greater,Concern for,Ethics,Legislation,Enforcement,Key,Trends in the,Political,Environment,Culturalenvironment,Persistenceof culturalvalues,Corecultural,Secondary cultural,Subcultures,Shifts in secondaryculturalvalues,peoplesview ofthemselves,others,organizations,society,nature,universe.,CulturalEnvironment,Of,Organizations,Of,Nature,Of,Oneself,Of,Society,Of,the Universe,Of,Others,Views,That Show,Values,Macro-environment,Micro-environment,Firm,s,internal,environment,Themarketing environments,Nextweek,Marketing research and information systems,Assignment:,Reviewing the lecture 3,Textbook (chapter3)/ P85-117,Orgnizing the discussionofthecompanycasePage122-124,gettinginformationandwritingtheoutletonthemarketingresearchandinformationsystem,Textbook(chapter4andappendix1),9,、静,夜,夜四,无,无邻,，,，荒,居,居旧,业,业贫,。,。12,月,月-2212,月,月-22,Saturday,December31,2022,10,、雨中黄,叶,叶树，灯,下,下白头人,。,。08:58:1108:58:1108:58,12/31/2022 8:58:11 AM,11,、以我独沈,久,久，愧君相,见,见频。12月-2208:58:1108:58,Dec-2231-Dec-22,12,、故人江海,别,别，几度隔,山,山川。08:58:1108:58:1108:58,Saturday,December 31, 2022,13,、,乍,乍,见,见,翻,翻,疑,疑,梦,梦,，,，,相,相,悲,悲,各,各,问,问,年,年,。,。,。,。12,月,月-2212,月,月-2208:58:1108:58:11,December31,2022,14,、他,乡,乡生,白,白发,，,，旧,国,国见,青,青山,。,。31,十,十,二,二月20228:58:11,上,上午08:58:1112,月,月-22,15,、比不,了,了得就,不,不比，,得,得不到,的,的就不,要,要。十二月228:58 上,午,午12月-2208:58,December31,2022,16,、行动出成,果,果，工作出,财,财富。2022/12/318:58:1108:58:11,31 December 2022,17,、做,前,前，,能,能够,环,环视,四,四周,；,；做,时,时，,你,你只,能,能或,者,者最,好,好沿,着,着以,脚,脚为,起,起点,的,的射,线,线向,前,前。,。,。8:58:11,上,上午8:58,上,上,午,午08:58:1112,月,月-22,9,、没有,失,失败，,只,只有暂,时,时停止,成,成功！,。,。12月-2212月-22,Saturday,December31, 2022,10,、很,多,多事,情,情努,力,力了,未,未必,有,有结,果,果，,但,但是,不,不努,力,力却,什,什么,改,改变,也,也没,有,有。,。,。08:58:1108:58:1108:58,12/31/20228:58:11AM,11,、成功就,是,是日复一,日,日那一点,点,点小小努,力,力的积累,。,。12月-2208:58:1108:58,Dec-2231-Dec-22,12,、,世,世,间,间,成,成,事,事,，,，,不,不,求,求,其,其,绝,绝,对,对,圆,圆,满,满,，,，,留,留,一,一,份,份,不,不,足,足,，,，,可,可,得,得,无,无,限,限,完,完,美,美,。,。,。,。08:58:1108:58:1108:58,Saturday,December31,2022,13,、不知香积,寺,寺，数里入,云,云峰。12月-2212月-2208:58:1108:58:11,December 31, 2022,14,、意志,坚,坚强的,人,人能把,世,世界放,在,在手中,像,像泥块,一,一样任,意,意揉捏,。,。31,十,十二月20228:58:11 上,午,午08:58:1112月-22,15,、楚塞,三,三湘接,，,，荆门,九,九派通,。,。十二月228:58 上,午,午12月-2208:58,December31,2022,16,、少年十,五,五二十时,，,，步行夺,得,得胡马骑,。,。2022/12/31 8:58:1108:58:11,31 December2022,17,、空山新,雨,雨后，天,气,气晚来秋,。,。8:58:11,上,上午8:58,上,上午08:58:1112月-22,9,、杨柳散,和,和风，青,山,山澹吾虑,。,。12月-2212月-22,Saturday, December 31, 2022,10,、阅读一切,好,好书如同和,过,过去最杰出,的,的人谈话。08:58:1108:58:1108:58,12/31/20228:58:11 AM,11,、越,是,是没,有,有本,领,领的,就,就越,加,加自,命,命不,凡,凡。12,月,月-2208:58:1108:58,Dec-2231-Dec-22,12,、,越,越,是,是,无,无,能,能,的,的,人,人,，,，,越,越,喜,喜,欢,欢,挑,挑,剔,剔,别,别,人,人,的,的,错,错,儿,儿,。,。08:58:1108:58:1108:58,Saturday,December31,2022,13,、知人,者,者智，,自,自知者,明,明。胜,人,人者有,力,力，自,胜,胜者强,。,。12月-2212月-2208:58:1108:58:11,December31,2022,14,、意志坚强,的,的人能把世,界,界放在手中,像,像泥块一样,任,任意揉捏。31 十二,月,月 20228:58:11 上午08:58:1112月-22,15,、最具挑,战,战性的挑,战,战莫过于,提,提升自我,。,。十二月228:58,上,上午12月-2208:58,December31,2022,16,、,业,业,余,余,生,生,活,活,要,要,有,有,意,意,义,义,，,，,不,不,要,要,越,越,轨,轨,。,。2022/12/318:58:1108:58:11,31December2022,17,、一个人即,使,使已登上顶,峰,峰，也仍要,自,自强不息。8:58:11 上午8:58,上,上午08:58:1112月-22,MOMODA POWERPOINT,Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus.,感谢您的下,载,载观看,专家告诉,