天翼189营销资源介绍

Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master title style,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master title style,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master title style,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,天翼,189,中国电信营,销,销资源介绍,派通天下,机密资料,未,未经授权,严,严禁外传,2012,目录,什么是天翼,189,差异优势,数据与位置,合作模式,成功案例,天翼189,分,分为两个概,念,念：,1、,天翼：中国电信统,一,一经营的互,联,联网,和,和移,动,动业,务,务品,牌,牌,2、189,：是,中,中国,电,电信,针,针对,互,互联,网,网用,户,户和,移,移动,终,终端,用,用户,提,提供,的,的基,于,于互联,网,网和手机的邮箱,服,服务,189,邮箱,为,为中,国,国电,信,信Hosting,的,的,6000,万互,联,联网,、,、宽,带,带用,户,户和Cdma,2000,移动,用,用户,提,提供,邮,邮箱,服,服务,差异,优,优势,资源,自,自身,优,优势,1、,同步,189,邮箱,用,用户,互,互联,网,网端,收,收到,邮,邮件,，,，同,步,步手,机,机端,收,收到,邮,邮件,到,到达,短,短信,提,提醒,。,。,对标,优,优势,：,：门,户,户为,用,用户,提,提供,的,的Free邮,箱,箱和,企,企业,邮,邮箱,不,不能,提,提供,同,同步,手,手机,提,提醒,邮,邮件,到,到达,功,功能,。,。因,为,为邮,箱,箱服,务,务者,是,是运,营,营商Sp,，,，商,业,业免,费,费或,付,付费,邮,邮箱Vip用,户,户不,会,会享,受,受此,服,服务,，,，企,业,业要,付,付费,不,不均,衡,衡通,道,道费,。,。电,信,信用,户,户全,免,免费,享,享受,此,此服,务,务。,保,保障,用,用户,0,遗漏,阅,阅读,邮,邮件,。,。,差异,优,优势,合作,伙,伙伴,获,获得,优,优势,1,1、,一点,发,发布,、,、跨,媒,媒体,、,、泛,终,终端,、,、同,步,步呈,现,现营,销,销素,材,材。,2、,EdmSms（Wappush）,，,，一,份,份营,销,销预,算,算，,获,获得,互,互联,网,网手,机,机,2,种资,源,源，,提,提升,效,效果Roi。,如果,企,企业,有,有Wap,站,站，Sms可,以,以加,载,载url,链,链接,，,，进,入,入合,作,作伙,伴,伴营,销,销的Wapsite。,差异,优,优势,资源,自,自身,优,优势,2、,通用,中国,电,电信,用,用户,登,登陆,189,邮箱,可,可以,使,使用,中,中国,电,电信,宽,宽带,帐,帐号,、,、固,话,话号,码,码和,手,手机,号,号、,自,自设,户,户名,登,登陆,189,邮箱,，,，获,得,得服,务,务。,方,方便,用,用户,记,记忆,，,，使,用,用率,高,高。,合作,伙,伙伴,获,获得,优,优势,2,一点,对,对多,点,点，,单,单点,辐,辐射,全,全部,中,中国,电,电信,业,业务,应,应用,群,群体,。,。,差异,优,优势,资源,自,自身,优,优势,3、,趋势,与,与未,来,来,赢,3,g移,动,动互,联,联网,者,者赢,天,天下,。,。,4,g,时,时,代,代,以,以,互,互,联,联,网,网,应,应,用,用,为,为,基,基,础,础,。,。,中,国,国,电,电,信,信,手,手,机,机,用,用,户,户,、,、,移,移,动,动,互,互,联,联,网,网,用,用,户,户,、,、,3,g,用,用,户,户,，,，,通,通,过,过Brew,和,和,无,无,线,线,手,手,机,机,上,上,网,网,，,，,使,使,用,用Cnwap,、,、Cnnet,均,均,可,可,以,以,登,登,陆,陆,手,手,机,机,189,邮箱，,享,享受与,互,互联网,同,同样的,邮,邮箱服,务,务。,手机接,收,收邮件,的,的便利,，,，使其,成,成为趋,势,势。,合作伙,伴,伴获得,优,优势,3,把握现,在,在（,3,g），,赢,赢得未,来,来（,4,g）,与运营,商,商合作,，,，我们,助,助力合,作,作伙伴,互,互联网,营,营销的,同,同时，,取,取得移,动,动营销,成,成功，,为,为用户,形,形成多,赢,赢。,差异优,势,势,资源自,身,身优势,4、,精准,中国电,信,信作为,189,邮箱服,务,务提供,商,商和用,户,户经营Hosting，全,面,面了解,用,用户区,域,域分布,、,、用户,行,行为、,用,用户终,端,端价格,、,、Arpu值,等,等精准,营,营销要,素,素特征,，,，并形,成,成完善,的,的营销,数,数据库,。,。,合作伙,伴,伴获得,优,优势,4,助力合,作,作伙伴,精,精准营,销,销。,合作伙,伴,伴按照,自,自身品,牌,牌、产,品,品、活,动,动等，,进,进行现,在,在用户,特,特征扫,描,描，精,准,准出画,像,像，由,天,天翼,189,执行沟,通,通工作,，,，完成,精,精准、,点,点对点,营,营销，,打,打造合,作,作伙伴,营,营销效,果,果最大,化,化和Roi最,大,大化。,差异优,势,势,资源自,身,身优势,5、,信誉、,信,信任,189,邮箱定,制,制合作,伙,伙伴发,送,送人，,提,提升用,户,户信任,。,。手机,短,短信下,行,行邮件,到,到达提,醒,醒为中,国,国电信,189,邮箱,1065918,定制特,服,服通道,，,，消除,用,用户排,斥,斥。,合作伙,伴,伴获得,优,优势,5,与中国,电,电信,189,邮箱合,作,作，合,作,作伙伴,借,借力运,营,营商品,牌,牌，消,除,除电信,用,用户反,感,感、隔,阂,阂，拉,近,近合作,伙,伙伴与,用,用户距,离,离，提,升,升好感,度,度和信,任,任度，,助,助力合,作,作伙伴,营,营销成,功,功。,差异优,势,势,资源自,身,身优势,6、,黏着,189,邮箱除,了,了具备,邮,邮件收,发,发等基,础,础功能,，,，还具,备,备两部,分,分差异,化,化优势,，,，形成,不,不可比,拟,拟的核,心,心竞争,力,力。,1、,免费短,信,信发送,、,、备份,、,、日程,提,提醒、,换,换肤等,运,运营商,功,功能；,2、,免费为,189,邮箱用,户,户提供,版,版权杂,志,志在线,阅,阅读、,航,航班提,醒,醒等增,值,值服务,。,。而且,手,手机和,互,互联网,同,同步、,同,同时为,用,用户服,务,务，增,加,加了对,用,用户的,黏,黏性和,使,使用忠,诚,诚度，,这,这是任,何,何商业,邮,邮箱所,不,不具备,的,的。,合作伙,伴,伴获得,优,优势,6,中国电,信,信用户,群,群体对,189,邮箱认,可,可、忠,诚,诚及对,运,运营商,品,品牌、,技,技术和,服,服务的,信,信任，,使,使得合,作,作伙伴,取,