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按一下以編輯母片標題樣式,按一下以編輯母片,第二層,第三層,第四層,第五層,*,企業領導者對策略思考與競爭力規劃應有的認識,徐強教授,1,何謂策略,策略性規劃,策略性管理者,策略性領導,策略的突現程序,策略規劃實務,提升策略決策的效能,2,何謂策略,決定企業基本的長期目標與目的,以及達成這些目標所需採取的行動與資源分配(Chandler,1962),一組具整合性與協調性的承諾與行動,以發掘核心能力和獲得競爭優勢(Hitt,Ireland and Hoskisson,1997)。,3,策略的層級,功能層級策略,事,業層級策略,全球化策略,公司層級策略,4,策略性管理者,公司層級管理者,事業層級管理者,功能層級管理者,5,競爭力,競爭力是企業生存的關鍵,無法取得競爭力的企業,終將被環境所淘汰,競爭力無法持續的企業,只能不斷緬懷過去的風光歲月,而逐漸感到時不我予,只有建構出能讓競爭力持續的策略,才能讓企業得以永續經營。,6,競爭力的分析,Porter(1980)五種競爭力分析架構,是最為被廣泛使用的分析模式。,7,獲得持續性競爭力,綜合而論,企業若能,準確的分析產業競爭,了解產業的競爭態勢,並能深植核心競爭力,取得競爭優勢基礎,高築進入障礙,讓其他競爭者難以進入市場,適當時機與其他廠商合作,緩和市場競爭狀況,則企業便能夠建立持續性的競爭力,8,深植核心競爭力,競爭優勢的基礎,效率、創新、品質、彈性,資源基礎的分析,資源的價值、資源的稀有性、模仿成本的高低,策略選擇,成本領導、差異化、集中化,9,企業體有機比擬理論,胚胎期,成長期,消退期,成熟期,衰退期,10,Harada,的四季發展理論,Spring Summer Autumn Winter,創造價值,分配價值,調整價值,再生價值,11,自組織結構面觀之,管理職能內涵與組織發展歷程的探討,Katz/Hersey、Blanchard的理論,Management Levels,Skills needed,Top Management,Middle Management,Supervisory Management,Conceptual,Human,Technical,Management skills necessary at various levels of organization,12,Vision,The 21,th,century company,building the worlds greatest,Values,Customer Satisfaction,People,Teamwork,Continuous improvement,Mission,To provide products and services of such quality that our customers will receive superior value,our employees and business partners will share in our success,and our stockholders will receive Sustained,superior return on their investmentdevelop that no one can make!,Objectives,1.Be the high QUALITY producer 5.Look for business opportunities,2.Improve employee relations 6.Increase technical capability,3.Be the low COST producer 7.Be the GREAT producer,4.Be the FAST-to-market producer 8.Increase management effectiveness,Required to achieve FAST,GREAT,QUALITY,COST,Strategies,PRODUCT MANUFATURING METHODES AND SYSTEMS,Major actions were going to take to make the objectives come true,What we are going to be,What we believe in,What were going to do,Where were going to win,How were going to win,Initiatives,Projects focused to make the strategies come true,Common for all,Developed by individual groups,Winning plays,經營模式規劃,13,
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