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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Page,*,Copyright 2010 The Nielsen Company.Confidential and proprietary.,*,Title of Presentation,Confidential&Proprietary Copyright 2010 The Nielsen Company,Cross-category Overview December2010,品类 回顾,2010,年,12,月,Copyright 2010 The Nielsen Company.Confidential and proprietary.,1,Macro Economy,Parameters,Quarter3 2010,2,Copyright 2010 The Nielsen Company.Confidential and proprietary.,GDP Growth vs.YA 国内生产总值对比去年同期增幅,Data source:National Statistics Bureau(Quarterly Update),数据来源：国家统计局（季度更新）,National Total Retail Sales of Consumer GoodsValue Growth vs.YA 社会消费品零售销售总额对比去年同期增幅,Data source:National Statistics Bureau(Monthly Update),数据来源：国家统计局（月度更新）,National CPI 全国居民消费价格分类指数,Data source:National Statistics Bureau(Monthly Update),数据来源：国家统计局（月度更新）,China Consumer Confidence Index中国消费者信心指数,Source:Nielsen Consumer Confidence Survey(Quarterly Update),数据来源：尼尔森消费者信心调查（季度更新）,China CCI,CPI,FMCG Growth Rate vs.YA中国消费者信心指数，物价指数，快速消费品增长率,Source:Nielsen Consumer Confidence Survey,Retail Measurement,(Quarterly Update),数据来源：尼尔森消费者信心调查,/,零售研究（季度更新）,3,258,526,3,106,509,3,289,014,Store Count(No.of Outlets),Monthly FMCG ACV(Billion RMB),-5%,6%,20%,9%,-4%,9%,-7%,-0%,15%,7%,22%,9%,10%,9%,11%,-1%,Modern Trade,现代渠道,Grocery,传统渠道,Others,其它,53.2,61.4,65.7,Grey:08vs.07 Growth,/,Blue:09vs.08 Growth,灰色：,08,年对比,07,年增幅,/,蓝色：,09,年对比,08,年增幅,Total City&Town Retail Market Development全国零售市场发展,Modern Trade Development by Store Type全国现代渠道不同店铺类型发展,88,439,106,329,115,415,22.7,27.7,29.8,Minimarket,小型市场,Supermarket,超级市场,Hypermarket,大卖场,CVS,便利店,MT-Store Count(No.of Outlets),MT-Monthly FMCG ACV(Billion RMB),20%,9%,8%,10%,18%,26,%,23%,5,%,7%,20,%,22%,8,%,15%,11,%,25%,18,%,27%,-2,%,15%,4,%,Grey:08vs.07 Growth,/,Blue:09vs.08 Growth,灰色：,08,年对比,07,年增幅,/,蓝色：,09,年对比,08,年增幅,Copyright 2010 The Nielsen Company.Confidential and proprietary.,10,Retail Index,(PRS3),Cross-category Overview December 2010,品类 回顾,2010,年,12,月,China Cross Category Information56 Nielsen defined Categories 56 尼尔森定义品类,Note:Categories in blue are Baby Products,注意：蓝色标注为婴儿产品,Source:Nielsen Retail Index(Monthly Update),数据来源：尼尔森零售跟踪调查（月度更新）,Food,Non-Food MAT Value Growth Rate in National Total 全国 食品类和非食品类 MAT销售额增长率,Food,Non-Food Quarterly Value Growth Rate in National Total 全国 食品类和非食品类 季度销售额增长率,Food,Non-Food Monthly Value Growth Rate in National Total 全国 食品类和非食品类 月度销售额增长率,Food,Non-Food By Super Groups MAT Val.Growth Rate in National Total 全国 食品类和非食品类 MAT销售额增长率,Non-Food,非食品,Food,食品,Food,Non-Food by Super Groups Quarterly Val.Growth Rate in National 全国 食品类和非食品类 季度销售额增长率,Food,食品类,Non-Food,非食品类,Quarterly,Quarterly,Food Super Groups Monthly Value Growth Rate in National Total 全国 食品类子类 月度销售额增长率,Non-Food Super Groups Monthly Value Growth Rate in National Total 全国 非食品类子类 月度销售额增长率,Val.Market Size is ranked by MAT Dec 10 Data,Semi-annually Update,销售额市场规模以,10,年,12,月滚动年度数据排序，半年度更新,Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total全国 食品类 MAT销售额/销售量/平均价格 增长率,Val.Market Size is ranked by MAT Dec 10 Data,Semi-annually Update,销售额市场规模以,10,年,12,月滚动年度数据排序，半年度更新,Non-Food MAT Val/Vol/Avg.Price Growth Rate in Nat Total,全国 非食品类,MAT,销售额,/,销售量,/,平均价格 增长率,Food MAT Value Growth Rate 食品类 MAT销售额增长率,Food MAT Value Growth Rate 食品类 MAT销售额增长率,Non-Food MAT Value Growth Rate 非食品类 MAT销售额增长率,Non-Food MAT Value Growth Rate 非食品类 MAT销售额增长率,Baby Products MAT Value Growth Rate 婴儿产品 MAT销售额增长率,December 2010 ScanTrack Hypermarket Cross-category Overview,品类回顾,2010,年,12,月,Copyright 2010 The Nielsen Company.Confidential and proprietary.,26,Available ScanTrack Hyper Service Cities(18)with 2 Yr back data for the categories on the following page,北京,Beijing,杭州,Hangzhou,上海,Shanghai,无锡,Wuxi,成都,Chengdu,西安,Xian,广州,Guangzhou,重庆,Chongqing,哈尔滨,Haerbin,深圳,Shenzhen,沈阳,Shenyang,东莞,Dongguan,大连,Dalian,武汉,Wuhan,济南,Jinan,昆明,Kunming,天津,Tianjin,苏州,Suzhou,ScanTrack Cross Category Information75 Nielsen defined Categories 75尼尔森定义品类,Food,Non-Food MAT Value Growth Rate in Hypermarkets大卖场 食品类和非食品类 MAT销售额增长率,Food,Non-Food Weekly Value Sales in Hypermarkets大卖场 食品类和非食品类 周销售额,Food,Non-Food By Super Groups MAT Val.Growth Rate in Hypermarkets 大卖场 食品类和非食品类 MAT销售额增长率,Non-Food,非食品,Food,食品,5,Food,Non-Food Quarterly Value Growth Rate in Hypermarkets 大卖场 食品类和非食品类 季度销售额增长率,Food,Non-Food by Super Groups Quarterly Val.Growth Rate in Hypermarkets 大卖场 食品类和非食品类 季度销售额增长率,Food,食品类,Non-Food,非食品类,Quarterly,Food Super Groups Weekly Value Sales Rate in Hypermarkets 大卖场 食品类子类 周销售额,Non-Food Super Groups Weekly Value in Hypermarkets大卖场 非食品类子类 周销售额,谢谢！,Thank you,Copyright 2010 The Nielsen Company.Confidential and proprietary.,36,演讲完毕，谢谢观看！,
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