设定目标培训

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Ogilvy&Mather,Ref:TRAINING/TT/3SETOBJ/rc,*,Setting Objectives,设定目标,Identify,needs,确认需求,Design the,programme,设计课程,Set,objectives,设立目标,Select methods,of measurement,选定评估方法,Measure the,change in,performance,评估行为/,表现上的改变,Run the,programme,硒俴諺最,The Training Cycle,训练循环图,Knowledge,Skills and Attitudes,知识,技巧及态度,Requirements For Learning&Subsequent Change In Behaviour Back On The Job,针对训练後的学习及改变工作行为的要求,Head-Knowledge,头-知识,Participants need to know and understand the topic,参加者必需知道并了解主题,Hands-Skills,手-技巧,Participants need to have practised the skills in a hands-on way in a protected environment,参加者必需实际地练习技巧,Heart-Attitudes,心-态度,Participants need to want to do something different and to feel confident in their hearts that it will be worthwhile,参加者必需有心想要改变,并对它的价值深具信心.,Common&Problematic Attitudes,共通及有问题的态度,Junkie,:Training is my birthright-thats one of the reasons I joined O&M.So far you have let me down-you havent given me enough.and by the way never can,JunKie:,训练是我的权利,那也是我进入奥美的其中一个原囚,到现在为止,你们己经让我失望.你们给我的根本不够.,.,以这种方式看来,永远不可能足够,Escapist,:Training is fun and gets me away from the daily grind.What goes on in the training session bears no relation to the real world back at the office,Escapist:,训练很有趣,而且可以让我远离我的日常工作,但训练的内容和我的日常工作似乎都没有关连性.,What can we do about these?,我们该怎麽办呢?,If You Hit a Cynic the Competencies Story Usually Disarms,如果你遇到一个愤世嫉俗的人通常先化解敌意,I dont know why Im here because I am much more,experienced/smarter than everyone else,我不知道为什麽我会在这里,因为我比别人都聪明而且,我的经验也比别人都来的丰富,We Have To Assume Our People Are Already Highly Competent.,我们必需假设我们的员工已经有很好的能力,Competence,有能力,Incompetence,没有能力,.,But To Learn They Need To Be in a State of Conscious Competence,.但为了要学习,他们必需身处在一个有意识有能力的状态下,Unconscious,无意识,Conscious,有意识,Conscious,有意识,Unconscious,无意识,Competence,有能力,Incompetence,没有能力,Improved performance on the job,改善工作表现,Competencies,能力,When planning a programme,write down what you want participants,at the end of the session to,在计划一个节目时,写下你希望参加者在课程结束後,Knowing their heads,在他们的脑袋中学到了什麽,Have practised with their hands,身体力行了些什麽,Feel in their hearts,用心体会了些什麽,KSA build to competencies on the job,知识/技巧/态度建立了工作的能力,The application of competencies delivers a result,运用自己的能力才能达成结果,KSA Example:Adopt A Country,K,1.Know the region&OMAP better,2.,Know their adopted country&O&M in that country in,considerable depth,3.Understand the dimensions of working across the region with people,from different cultures,S,4.Have practised listening,inquiring,influencing and relationship,building in non home town/country environment.,5.Have practised driving to solutions on major client/agency projects in,cross country teams,A,6.Feel they are part of a network of like minded people,7.,Feel a bit elite and recognised for their potential,8.Want to stay and build their careers with O&M,9.Feel encouraged to spread their wings and contribute more,KSAs Example:Selling,K,1.Know that selling is a key part of their jobs and career progression,2.,Understand how to recognise,nurture&protect great ideas,3.Know how their clients buy ideas&act accordingly,S,4.Have practised.Different buying situations in roleplays,5.,Presenting work,in particular bringing theatre,drama&flair,6.Protecting work by overcoming obstacles and resolving conflict,A,7.Feel passion,courage&conviction for the cause of selling great work,8.,Have the tenacity of bulldogs when it matters,KSA ExerciseKSA,练习,Think about a training session you have just conducted or are due to conduct and write down the KSA you must deliver for success,improved performance back on the job,试著回想一个你刚参与或正要参与过的训练,并写下,成功必备的知识,技巧及态度,在回到工作岗位後改善工作表现,Types Of Trainers,训练者的种类,Key Dimensions,主要条件,k,*,KKnowledge and experience of subject,对主题的知识及经验,s,*,STeaching skills,传授技巧,a,*,AAttitude-concern for needs for learners,态度-关心学习者的需要,k Types :Low Knowledge&Experience Of Subjectk,型态:较少的知识及经验,High,高,Low,低,Concern,关心,Low,低,High,高,Skills,技巧,The Endearing,Bumbler,k.s.,A,.,The Persuader,k.,S.A,.,The Arrogant,Charlatan,k.,S,.a.,The,Incompetent,k.s.a.,k Types :Low Knowledge&Experience Of Subjectk,型态:较少的知识及经验,High,高,Low,低,Concern,关心,Low,低,High,高,Skills,技巧,Assumption,假设,Our Trainers have an appropriate knowledge and experience of their subject matter-they are all,对於训练的主题,我们的训练者有足够的知识及经验,K,Or if they dont when first asked,they do their homework!,或者,如果在他们第一次被问及时不知道的话,他们便会回家作功课!,The Humble,Expert,谦卑的讲师,K,.s.,A,.,The Ogilvy,Trainer,奥美的讲师,K.S.A,.,The Directive,Instructor,命令式的讲师,K.S,.a.,The Boring,Lecturer,无趣的讲师,K,.s.a.,K Types:High Knowledge&Experience Of SubjectK,型态:较多的知识及经验,High,高,Low,低,Concern,关心,Low,低,High,高,Skills,技巧,The Boring Lecturer K.s.a.,无趣的讲师,Often a highly placed expert,通常是身经百战的专家,Likes to be seen as supporting training,希望被视为支援性的训练,Its part of our culture,这是我们文化的一部份,Lacks skills.Tends to use notes rather than overheads,缺乏技巧.多半是使用讲义而非投影片,Often apprehensive and nervous inside,内心通常焦虑,恐惧的,Participants often fall asleep,参加者通常会睡著,The Boring Lec