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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,Metro-Goldwyn-Mayer,米高梅电影公司,Metro-Goldwyn-Mayer,(MGM),brief,i,ntroduction,development history,sum up-,my explaination,introduction,Metro-Goldwyn-Mayer Inc.(MGM)is an American,media,company,involved primarily in the production and distribution of films and television programs.MGM was founded in 1924 when the entertainment entrepreneur Marcus,Loew,gained control of Metro Pictures,Goldwyn Pictures Corporation and Louis B.Mayer Pictures.,On November 3,2010,MGM bankrupted.,D,evelopment history,1948 the United States Supreme Court rules(,美国最高法院的规定,),1957 MGM first appeared losses.,1967 Canada investors Edgar not a good businessman(,埃德加,布隆夫曼,),1969,MGM is sold to the Las Vegas Gamble tycoon.(,科克,柯克里安,),1981 cork Kirk Jaya buy allied art(United Artists)merges into MGM.(,科克,柯克里安,),1986 14.5 billion dollars MGMs sold to the CNN.,1990 MGMs shares will be sold to$1.3 billion Italian consortium(,意大利财团,).,1996,Kirk in the price of$1.3 billion to acquire control of MGM.,2001 the beginning of a turnaround.,（转机）,汉尼拔,、,律政俏佳人,2002 wind whisperer,box-office fiasco,lead to companys share price plummet.,2005 SONY contributive 48 billion take over of MGM.,2008 MGM encounter credit crisis,logo,Bankruptcy event,On December 20,2010,MGM emerged from bankruptcy and the executives of Spyglass Entertainment,Gary Barber Roger,Birnbaum,became co-Chairs and co-CEOs of the company.,Management response,Financing failure,unfavorable policy,Poor management,Reform fails,Financing failure,In 2005,the$20 billion debt self-conscious nearly 50 by SONY consortium;metro-Goldwyn-Mayer,the price of$takeover,This kind of want to rely solely on movie box office revenue profit model has and then film industry trends,so more fit the infusion of funds,and ultimately falls into MGM collapsed,were discovered.,unfavorable policy,MGM belong to a few were not media group acquired movie company,it has no cable TV channel or broadband network,only to make and distribute profit,the movie commodity not film more rich channel spread and use,also did not develop peripheral toys,theme park in related fields,such as natural everywhere down to the people.,Change,must begin from internal adjustment.Struggling MGM needs not only funds,need more the company pulled into the current mature business model hands,but debts,already away most of the intention to.,Poor management,Only rely on some classic big,reversioning,find some lead spirit and earning high star.Should tend to market,catering to the public.,Reform fails,In 2005,SONY acquisitions but didnt change MGM traditional mode of operation,just follow extravagance and costly movie style.So again in five years accumulated more than 30 billion of debt since.MGM to leadership should be aggressive senior reshuffle of the latter,large-scale layoffs and project strictly,seemingly ruthless,actually on the company back on track,healthy and rapid development in big advantage.,Public reaction,Result,On November 3,2010,MGM bankrupted.,Bankruptcy causes,Excessive dependence on large strategy(wind speakers),The lack of conform to the market innovation(with this era,not only fit,but also lacks plot slick audiovisual shock effect),Industrial chain integration ability is poor single business model,lack of industry chain resources conformity ability makes MGM only into a dead end.,Shareholders frequency easy advocate,development also crazy,Thank you,
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