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Mastertitelformat bearbeiten,Mastertextformat bearbeiten,Zweite Ebene,Dritte Ebene,53,2024/10/2,进,.,界无边,Step Forward To Cross Boundaries,安徽奥祥城市展厅,“,奥迪科技艺术主题周,”,启动仪式,Implementation of launch program of Audi Terminal Audi Technology And Art Theme Week” In Anhui Aoxiang,广东竞合,2010,年,08,月,30,日,TnZ Guangdong, August 30,th,2010,前言,Preface,汽车改变人的生活，提高人们的生活品质。作为全球高端汽车品牌的奥迪，带给人们生活提升的不仅仅是品质，还有品位。,Car changes peoples life and improves the quality of life. Audi, as the worlds high-end brand, brings not only good quality of life, as well as taste.,前言,奥迪城市展厅,奥迪城市展厅超越了传统的豪华汽车,4S,店概念，其英文名为,“,Audi terminal,”,，在中国称之为,“,城市展厅,”,，是按照奥迪最新全球统一标准建设的。,奥迪城市展厅具备品牌体验、车型展示、新车销售、售后服务、奥迪,AAA,二手车置换等多种功能，无论是外观设计还是内部功能，都以用户的便捷和尊贵体验为中心，它将成为未来国内奥迪经销商展厅统一的建造标准，加速推动奥迪服务体系由国内领先到引领全球的,“,二次飞跃,”,进程。,奥迪城市展厅将成为奥迪品牌与消费者沟通的良好平台,。,Preface,Audi terminal,Audi terminal is beyond the traditional concept of luxury 4S shop, its English name Audi terminal and Chinese name known as City Hall”. It is built in accordance with the latest global standards of Audi building.,Audi terminal is multi-functional with brand experience, car show, car sales, service, Audi AAA second car exchange,and other functions. Nowmatter from its external design or internal features, It focus users convenience and distinguished experience as the center, it will be the future unified national construction standards of Audi dealers showroom , accelerating the service system by leading Audi to the worlds second leap process.,Audi terminal will be a good platform for communication between Audi and customers.,活动概要,Summary,活动亮点,Hightlight,活动整体流程安排,Schedule,活动现场布置概况,Layout,活动演出部分,Perform,目录,Catalog,活动礼品推荐,Gift,活动概述,为了充分体现奥迪城市展厅给客户带来的强大品牌体验，以及展现奥迪在科技创新方面的巨大成就，安徽奥祥城市展厅特别开展时间跨度为一星期的“奥迪科技艺术主题周”活动。通过奥迪科技及产品展示与客户品牌体验活动结合，为奥迪进一步提升在安徽市场的品牌影响力。,活动主题：,安徽奥祥 “奥迪科技艺术主题周”,活动目的：,展现奥迪城市展厅给客户带来的品牌体验。,活动时间：,2010,年,10,月,16,日,-2010,年,10,月,20,日，,16,日,1,天为启动日，其余为活动物料展示,周，共,4,天。,活动地点：,安徽奥祥城市展厅。,活动对象：,奥迪总部及南部区领导,10,人,+,安徽当地政府部门,VIP 10,人,、安徽当地,大客户,20,人,、,安徽奥翔俱乐部会员,5,人,、媒体记者,10,人、奥迪,VIP,客户,5,人。共计,60,人。,Summary,In order to fully reflect the powerful brand experience by Audi terminal to Audi customers, and show Audis tremendous achievements in technological innovation. The program of Audi Terminal Audi Technology And Art Theme Week” In Anhui Aoxiang is lasting1 week. By integrating technology and science with customer experience activities, to further enhance the influence of Audi brand in Anhui market.,Theme,：,Anhui Aoxiang,“,Audi Technology And Art Theme Week”,Purpose,：,Bring excellent brand experience to customer,Time,：,From October 16,th,to October 20,th,，,the 1,st,day is for opening ceremony.,Place,：,Audi terminal in Anhui Aoxiang,Participants,：,Audi headquarter and southern region 10 person,local organization VIP 10 person,local large customer 20person,、,Anhui Aoxiang Club member 5 person,local media 10,person,、,Audi VIP 5person.,Total,60 person,活动概述,活动构成：,1,、展示车辆：,Q7 1,辆,/ Q5 1,辆,/,A8 1,辆,/ R8 1,辆，共,4,台车。,（,R8,由安徽奥祥向总部申请调派，如无法调派则展示,3,台车）。,2,、 奥迪汽车异型车台展示,3,、 奥迪,A8,音响体验仓,4,、 奥迪科技与历史图片展,5,、 奥迪精品展,6,、 启动仪式：冰雕铸酒,7,、 安徽奥祥俱乐部揭牌仪式,8,、 奥迪总部领导及安徽奥祥领导致辞,9,、 梦幻魔术表演,10,、奥迪,TBOX,游戏机娱乐区,11,、高科技含量的嘉宾签到方式（电子签到板）,12,、奥迪汽车多媒体查询机,Summary,Vehicles,：,1,、,Displaying Vehicles,：,1 Q7 / 1 Q5 /,1 A8 / 1 R8,，,total 4 vehicles.,2,、,Audi shaped wagon show,3,、,Audi A8 audio experience room,4,、,Audi Technology And History Showing Wall,5,、,Audi model show,6,、,Launch: note ice wine,7,、,Opening ceremony by Anhui Aoxiang Club,8,、,Giving speeches by Audi headquater and Anhui Aoxiang leader,9,、,Magic show,10,、,Audi TBOX Game entertainment zone,11,、,Hi-tech way of guest sign-in,（,Electronic sign board,）,12,、,Audi multimedia query machine,活动概要,Summary,活动亮点,Hightlight,活动整体流程安排,Schedule,活动现场布置概况,Layout,活动演出部分,Perform,目录,Catalog,活动礼品推荐,Gift,活动亮点设计构思：,展厅内部展示项目的设计围绕“科技与艺术”的主题展开，重点在于突出“科技”的元素，将科技元素贯穿在整个主题周的展示项目和活动环节中。再揉合艺术元素。,如：,高科技含量的嘉宾签到方式（电子签到板）、奥迪,TBOX,游戏机娱乐区、奥迪科技图片展等。,从细节凸显科技的魅力。,本次活动的另一个重点则是如何给客户带来更便捷、更体贴的客户服务体验。,如：,奥迪汽车多媒体查询机等。,另外，在如何突出奥迪产品的个性特点，为客户提供品牌体验方面，则是本次活动需要的又一个考量标准。我们慎重考虑了这方面的因素，特别设置了“,奥迪汽车异型车台展示,”、“,奥迪,A8,音响体验仓,”。,Highlights of the design concept:,：,Gallery shows the design of projects within the theme of Technology and Art themes to design the exhibition hall, with emphasis on highlighting technology throughout the entire demonstration projects and activities. Then blend artistic elements.,Such as: high-tech guests sign (electronic sign board), Audi TBOX game and entertainment district, Audi technology exhibition and so on. Highlights from the details shows the charm of technology.,Another focus of this event is to give customers more convenient and more attentive service experience.Such as:,Audi multimedia query machines.,Also, how to prominent the personality characteristics of the Audi product and brand experience, is another requirements that we should carefully considered. So we set Audi A8 sound experience room” in particular.,通过高科技的签到方式，体现奥迪城市展厅的科技之感。,地点：入口签到处,活动亮点一：电子签到板,1,、手写签到：到场的嘉宾可以在签到机的屏幕上随意签上名字，并且可以拍照留影，使来宾感觉到新鲜有创意。,2,、电子照片留念：宾客拍下来的照片我们可以存档，加入客户资料库中。,3,、整个流程全部采用触摸屏操作，且每台机器都配备一位服务人员，方便不同年龄层次来宾现场使用。,4,、支持多种方式的组合查询，可以让工作人员实时掌握嘉宾到席情况 。,5,、签到结束后，可以制作精美签到册，内容包括来宾签名，照片，基本信息等，极具珍藏价值。,让宾客感受时尚、高科技、与众不同的签到仪,式，带来新的体验。,案例及效果图,显示屏界面,screen,签字区,Through the high-tech sign, reflecting the sense of science and technology of Audi city hall.,Place:,entrance,Highlight 1,:Electronic sign board,1,、,Sign-in,：,The guests arrived in attendance machine and freely sign on the screen, and can take a photo, so that guests feel fresh and creative.,2,、,electronic picture,：,Guests can shoot photos for our maintanc to customer database.,3,、,The process used in all touch screen operation, and each machine comes with a service to facilitate the use of different age groups.,4,、,Combination of a variety of ways to support queries, allowing staff to master the arrival of guests.,5,、,After sign in, we can create beautiful sign books, including guest signature, photo, basic information, it contains great collection value.,Let guest enjoy the fashion, hi-tech and,diferent launch, have unique experience,案例及效果图,显示屏界面,screen,签字区,活动亮点二：,启动仪式,+,冰雕注酒,+,冷焰火,Highlight 2: launch +note ice wine + cold fire,当主持人发号司令后，领导嘉宾把红酒往奥迪四环冰雕道具注入，随后道具亮灯并配合冷焰火，象征意义奥迪注入城市展厅概念。,After the trigger of the host, leader and guest start to pull the wine in to the ice model. Then the lights and cold fire kindles.,活动场地：大帐篷内,Place: Inside tent,活动亮点二,2,：,新车亮相,+,冷焰火,活动亮点三：,异型车台展示,Highlight 3: Shaped Wagon Show,活动场地：一楼展厅展车旁,Place: Exhibition hall on 1,st,floor,展示形式：,1.,35,斜坡展示，体现奥迪车的抓地性 车辆,Q5,2.,石子路面越野汽车展示，车辆,Q7,Exhibition form:1,. 35slope display, reflecting the grip performance, Audi Q5;,2. vehicle display on gravel road, Audi Q7.,活动亮点四：,奥迪,A8,音响体验仓,Highlight 4: Audi A8 audio experience room,活动场地：城市展厅一楼,Place: Exhibition hall on 1,st,floor,展示形式：通过在一个封闭的密封房间（临时帐篷）预先设置大屏幕，同时放置一台,A8,，屏幕上播放的内容与车内的音响效果同步，让客户坐在车上观看电影，感受奥迪汽车音响的完美冲击力。为了避免让客户有硬性宣传的感觉，电影内容将选择与高端科技有关的电影大片，如,“,速度与激情,”,、,“,变型金刚,”“,阿凡达,”,等。电影播放长度为,5,分钟。,Exhibition form: setting a large screen and Audi A8 in a room. Let customers enjoy the film sitting in Audi A8.,活动场地：展厅一楼,Place: Exhibition hall on 1,st,floor,展示形式：图片展。分为科技墙和历史墙。科技墙主要是展示奥迪领先科技的零部件及技术图片，带文字介绍。历史墙则主要展示奥迪的发展历史图片，带文字说明。,Exhibition form: pictures showing, including technology wall and history wall.,活动亮点五：,奥迪历史与科技墙,Highlight 5:Audi Technology And History Showing Wall,活动亮点六：,奥迪汽车多媒体机,Highlight 6: Audi multimedia machine,活动场地：展厅一楼,Place: on the 1,st,floor,展示形式：柜式多媒体查询系统。客户可在多媒体机上快捷查询到奥迪各车型的技术参数、性能介绍、产品特点、视频展示、图片展示等。充分体现奥迪城市展厅给客户带来的便捷服务。,Exhibition form: Cabinet query system, which reflects the conventional service of Audi terminal.,活动亮点七：,奥迪精品展区,Highlight 7: Audi Model Show,在本次主题周活动中，现场布置专门的奥迪精品展区，体现奥迪城市展区的全面服务功能。,Setting Audi model show, to show the full-service of Audi terminal,活动场地：一楼,Place: on 1,st,floor,（具体展示精品需活动前,1,周确认，由奥祥负责提,供,the models need to be confirmed and provided by Aoxiang,）,活动亮点八：,奥迪,TBOX,游戏机娱乐区,Highlight 8: Audi TBOX Game Player,活动场地：展厅一楼,Place: Exhibition hall(the 1,st,floor),展示形式：为客户专门设置奥迪,TBOX,游戏机娱乐区，让客户在参观城市展厅的同时，带来愉悦的品牌体验。,Exhibition form:,setting Audi TBOX game and entertainment district, to allow customers to visit the city hall and enjoy the pleasant brand experience at the same time .,活动概要,Summary,活动亮点,Hightlight,活动整体流程安排,Schedule,活动现场布置概况,Layout,活动演出部分,Perform,目录,Catalog,活动礼品推荐,Gift,活动进度表,Activities schedule,城市,City,9,月份,september,10,月份,october,24,25,26,27,28,29,30,8,9,10,11,12,13,14,15,16,17-20,安徽,奥祥,Anhui Aoxiang,安徽踩点、,经销商项目沟通,项目主持稿,部分物料定样板,礼仪和工作服装完成,设计物料确认,邀请媒体与嘉宾名单确认,所有喷绘及物料完工,项目,人员,到达,安徽,项目,搭建,准备,期间,工作人员礼仪培训,项,目执,行,期,客户参观日；,媒体后续报道,期间,活动整体流程,O,verall Process of Activities,流程安排,Arrangement,时间,Time,内容,Event,地点,Place,17:30-18:00,签到,安徽奥祥城市展厅外,18:00-18:30,嘉宾入座,安徽奥祥城市展厅内,18:30,领导就位,安徽奥祥城市展厅内,18:35,主题周启动仪式,安徽奥祥城市展厅内,18:40 -18:45,奥迪总部领导发言,安徽奥祥城市展厅内,18:50,安徽奥祥俱乐部揭幕仪式,安徽奥祥城市展厅内,18:55-19:00,安徽奥祥领导发言,安徽奥祥城市展厅内,19:05-19:50,自助晚宴,梦幻魔术表演,安徽奥祥城市展厅内,19:50-20:00,记者采访奥迪领导,安徽奥祥城市展厅内,20:00,仪式及自助晚宴结束,安徽奥祥城市展厅内,20:00-21:00,嘉宾进城市展厅参观,安徽奥祥城市展厅内,21:00,活动结束,/,欢送嘉宾,安徽奥祥城市展厅外,嘉宾参观分组安排：,组别,嘉宾,人数,引导人员,A,组（橙色手环）,奥迪领导（,10,人）、当地媒体（,5,人）,15,人,礼仪,A,（橙色）,B,组（嘉宾证）,政府部门,VIP,（,10,人）、当地媒体（,5,人）,15,人,礼仪,B(,嘉宾证,),C,组（绿色手环）,大客户（,15,人）,15,人,礼仪,C,（绿色）,D,组（黄色手环）,俱乐部会员（,5,人）、奥迪,VIP,（,5,人）、大客户（,5,人）,15,人,礼仪,D,（黄色）,活动流程,嘉宾参观路线规划：,时间,A,组,B,组,C,组,D,组,20:02-20:15,奥迪科技历史展示区,奥迪汽车展区,娱乐体验区,奥迪精品展区,20:15-20:30,奥迪汽车展区,娱乐体验区,奥迪精品展区,奥迪科技历史展示区,20:30-20:45,娱乐体验区,奥迪精品展区,奥迪科技历史展示区,奥迪汽车展区,20:45-21:00,奥迪精品展区,奥迪科技历史展示区,奥迪汽车展区,娱乐体验区,Guest segmentation,：,Group,Guest,Person,Guide,A,（,orange circle,）,Audi leader,（,10 person,）、,local media,（,5person,）,15person,Etiqque A,（,orange,）,B,（,Guest Card,）,Organization VIP,（,10person,）、,local media,（,5person,）,15person,Etiqque B(guest card ),C,（,Green circle,）,Large customer,（,15person,）,15person,Etiqque C,（,green,）,D,（,Yellow circle,）,Club member,（,5person,）、,Audi VIP,（,5person,）、,large customer,（,5person,）,15person,Etiqque D,（,yellow,）,Process Design,Route design,：,Time,A,B,C,D,20:02-20:15,Audi tech and history show,Audi show,Entertaiment zone,Audi model show,20:15-20:30,Audi show,Entertaiment zone,Audi model show,Audi tech and history show,20:30-20:45,Entertaiment zone,Audi model show,Audi tech and history show,Audi show,20:45-21:00,Audi model show,Audi tech and history show,Audi show,Entertaiment zone,议程,发言人,语言,音乐,/,灯光,灯光,/,追光灯,礼仪,工作人员,/,备注,A,B,C,D,E,F,G,H,15:50-16:00,10,全体工作人员及礼仪到场,化妆换衣服,检测现场物料及设备、座位摆放,16:00-17:00,30,演出人员到场走位，准备事宜,检测,检测,活动流程培训,17:00-17:30,30,餐饮准备、主持人到场,待命中,音响调试、道具检测,17:30-18:28,60,迎宾接待、来宾签到留影、发放嘉宾证件、引导嘉宾入座）,暖场音乐,全场照明及舞台灯光,ON,在展厅入口等候来宾，指引进会场,签到处给嘉宾带上证件,引导重要领导就坐,自助餐区恭候,启动仪式道具放在台左侧,18:30-18:32,2,主持人幕后催场仪式,2,分钟后开始，请各位领导及来宾就坐。,主持人,中文,全场照明,60%,门口接待指引就坐,台下静候,18:32-18:35,3,主持人登场宣布发布会开始,主持人,中文,主持人登场音乐,全场照明及舞台灯光,ON,礼仪指引领导位置,18:35-18:40,5,启动仪式（请相关领导就位）,主持人,中文,仪式庆典音乐,准备红酒递上给领导,引导启动仪式领导上台,18:40-18:45,5,奥迪总部领导发言,奥迪总部领导,中文,领导登场音乐,引导上台,引回位置,引导启动仪式领导就坐,礼仪指引领导位置,18:50-18:55,5,安徽奥祥俱乐部揭牌仪式,主持人,中文,全场照明及舞台灯光,ON,引导揭牌仪式领导上台,18:55-19:00,5,安徽奥祥领导发言,安徽奥祥领导,中文,领导登场音乐,引导上台,引回位置,礼仪指引领导位置,19:05-19:50,45,自助晚宴、魔术表演,表演者,中文,表演音乐,礼仪协助嘉宾用餐，协助表演者礼品准备,19:50-20:00,10,记者采访,奥迪领导,中文,引导领导至采访区,指引记者媒体位置,20:00-20:02,2,仪式及晚宴结束，主持人幕后感谢各位领导及来宾的到来。并通知嘉宾至城市展厅参观。,主持人,中文,暖场音乐,奥迪音乐,20:02-21:00,58,嘉宾参观城市展厅,礼仪按预先分组顺序带领嘉宾至指定区域参观,礼仪指引奥迪领导至休息室,20:30,起,30,活动尾声,礼仪在出口处欢送嘉宾,活动概要,Summary,活动亮点,Hightlight,活动整体流程安排,Schedule,活动现场布置概况,Layout,活动演出部分,Perform,目录,Catalog,活动礼品推荐,Gift,活动现场布置概况,Site Layout,活动主视觉,Primary visual design,活动现场布置概况,Site Layout,用餐区、入口处、停车场指示牌设计,Signs design,活动现场布置概况,Site Layout,活动现场：整体平面图,Site: the whole plan drawing,活动现场布置概况,Site Layout,活动现场入口处（签到台,+,背景板,+A,型板,+,刀旗）,Entrance,星光大道效果,Star road,活动现场布置概况,Site Layout,活动现场：一楼展厅内平面图,Site: plan drawing of exhibiton hall,活动现场布置概况,Site Layout,室内：奥迪科技墙展示墙,-,平面效果,Indoor:plan drawing of Audi technology showing wall,活动现场布置概况,Site Layout,室内：奥迪历史展示墙,-,平面效果,Indoor: plan drawing of Audi history showing wall,活动现场布置概况,Site Layout,奥迪汽车资料查询便捷服务平台（查询机）,Touch Screen,活动现场布置概况,Site Layout,奥迪异型展台,Audi shaped stand,活动现场布置概况,Site Layout,奥迪影音体验仓,Audi audio experience positions,活动现场布置概况,Site Layout,奥迪精品展示、奥迪汽车科技娱乐体验游戏机,Audi model show, Audi automotive technology and entertainment experience game,道具尺寸：,L2000mm,道具工艺：用冰雕或吸塑工艺制作,Size:L2000mm,Craft: note ice and b,lister,注酒物料：红酒外包装活动主视觉图片,Wine: Wine bottle with primary visual picture.,活动现场布置概况,Site Layout,启动仪式,-,亮点（冰雕注酒仪式）,工期,8,天,Launch (Note ice wine ceremony),8days,活动现场布置概况,Site Layout,启动仪式,-,亮点（冷焰火,烘托气氛）,活动执行细则：,“,奥迪科技艺术主题周,”,开幕式,Enforcement details:Opening ceremony of,“,Audi Technology And Art Theme Week”,礼仪服装,Etiqques clothing,：,白色套装,+,白色皮鞋,+,灰色围领,+,胸前奥迪,4,环别针,+,白色手套,白色手套,White glove,白色皮鞋,White leader shoes,改为灰色围领,Gray circle,银色金属胸针,Silver brooch,白色套装,White tution,白色腰带,White waist belt,活动执行细则：,“,奥迪科技艺术主题周,”,开幕式,Enforcement details:Opening ceremony of,“,Audi Technology And Art Theme Week”,工作人员服装,Staff s clothing,：,黑色防风夹克,+,白色运动鞋,+,深色牛仔裤,+,胸前奥迪,4,环别针,银色金属胸针,Silver brooch,活动概要,Summary,活动亮点,Hightlight,活动整体流程安排,Schedule,活动现场布置概况,Layout,活动演出部分,Perform,目录,Catalog,活动礼品推荐,Gift,活动演出部分,Performance,梦幻魔术表演,Magic Show,表演嘉宾将奥迪小礼品作为魔术道具，到,10,个嘉宾面前做魔术表演，并将变出的小礼品赠送给嘉宾。体现了奥迪以心悦心服务。,Magician use the gift as magic tool and perform in front of 10 guests, then send the gifts to guest. This shows “enjoyment” service of Audi.,梦幻魔术师：张波,Magician: Zhangbo,2005,年加入国际华人魔术师协会；,2006,年,2,月至,6,月在安徽电视台,七彩路,栏目中担任魔术嘉宾；,2006,年,10,月安徽电视台,金点子行动,邀请的魔术表演嘉宾；,2006,年,12,月出版个人魔术专辑,魔术十五变,，该碟由河北音像出版社出版发行；,2007,年,3,月参加中央电视台,非常,6+1,，夺得“非常明星奖”；,2008,年,1,月,2009,年,6,应合肥电视台,逛街,920,栏目邀请，拍摄魔术单元,街头幸运星,，每周在该台热播；,2009,年,10,月出版个人魔术专辑,刘昌学魔术,，广东嘉应音像出版社出版发行；,2009,年加入国际魔术师协会；,2010,年,3,月应安徽卫视邀请，拍摄,剧风行动,魔术特别节目；,2010,年,4,月应安徽电视台邀请，参与,经视零距离 走进淮北,大型晚会现场录制。,活动演出部分,Performance,梦幻魔术表演嘉宾介绍,Magician introduction,活动演出部分,Performance,合肥当地知名主持人（安徽奥祥推荐）,Famous local host in Hefei,第一选择,First option,姓名：宗静（,合肥电视台财经频道主持人）,Zong Jing,工作经历：,03,年大学毕业进入合肥电视台，先后担任过美食，旅游，等生活栏目的主持人，现担任,第一地产,节目主编兼主持人。,备选,Optional,姓名：石德绢（,合肥电视台汽车栏目主持人）,Shi Dejuan,工作经历：,安大艺术学院毕业,，现担任汽车栏目主持人。,活动演出部分,Performance,车模秀,Model show,活动概要,Summary,活动亮点,Hightlight,活动整体流程安排,Schedule,活动现场布置概况,Layout,活动演出部分,Perform,目录,Catalog,活动礼品推荐,Gift,奥迪钥匙扣,+,奥迪胸针共,20,份,LOGO,内容,:,银色金属材质,包装：高档硬壳,+,烫印,logo+,内部高档黑色绒布,+,银色金属材质钥匙扣,活动,小,礼品,Gifts,活动小礼品由竞合提供，由魔术师在客户用餐时间变出送给客户,TnZ provide the gift, and send it to customer by magician during the dinner.,办公座垫,-,亚麻（红）共,100,份,LOGO,内容,:,银色金属材质,1,、功能：通风,2,、组成：底块,3,、电源：,AC220V-DC12V,5,、面料：亚麻,亚麻高强度纤维，,经纬平实编制，,手感冰凉舒适！,活动,小,礼品,Gift,活动嘉宾礼品由竞合提供,provided by TnZ,烫印奥迪,4,环,logo,谢谢！,Thank you.,
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