式样与颜色(如何将沟通做得更专业)

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master,18,*,Cut&Colour,1,Client Analysis,World of Colour,Emotional,sensual,inspirational,these are a few of the ways we define our experience of and relationship with the world of colour.Colour affects our moods,our language and our image of ourselves.It is this which interests the hairdresser,who,empowered with the superb IGORA range can change the world in which their clients live.,Cut&Colour,式样,和,颜色,Achieving the,perfect,cut and colour requires the perfect combination of technical,ability,and,creativity,as well as finely developed social and analytical skills.,Use the full range of,Schwarzkopf,Professional,products to accomplish this;including,bc bonacure,for care,IGORA,for colour and OSIS for styling.,要达到完美的式样和颜色需要技术能力和创造力的完美结合以及精益求精的社交和分析技巧。,使用,Schwarzkopf,的全系列的专业产品就可以达到此效果。包括,bc bonacure,护理系列,依采染发和,OSIS,式样系列。,Session Outline,会议纲要,Cut&Colour,式样和颜色,1,Client Analysis,Introduction,Client Types,Consultation Tool,Hair&Client Analysis,1,顾客分析,介绍,咨询步骤,咨询工具,Timings,时间表,10:00,Introduction,10:15,Client Analysis,11:00,Demonstration-Colour,11:30,Break,11:45,Client Analysis,12:15,Demonstration-Cut,13:00,Lunch,14:15,Practical Work,16:30,Summary,17:00,Finish,10:00,介绍,10:15,顾客,分析,11:00,示范,染发,11:30,休息,11:45,顾客分析,12:15,示范,式样,13:00,午饭,14:15,实践,操作,16:30,总结,17:00,结束,Aims,目标,By the end of this session you will:,Have an excellent working knowledge of the client consultation and analysis process and be able to apply this to real-life situations in order to diagnose the best cut and colour.,通过本课程,您将会:,获得优秀的顾客咨询和分析程序的工作知识以及能将此应用于实际生活来诊断最佳式样和颜色。,Objectives,目的,By the end of this session you will:,Have discussed the importance of hair colour;including what motivates a client to colour their hair and how to achieve the best solution for an individual.,Be able to identify client colour type using the,Schwarzkopf,Professional consultation tool.,Be able to adjust the type of cut or style to enhance face shape and profile,.,Have demonstrated the above objectives through practical work.,通过,本课程,您将会:,讨论,染发的重要性;包括如何激发顾客染发和如何达到最佳的个人染发方案。,能够,使用,Schwarzkopf,的专业咨询工具来鉴别顾客染发类型。,能够,靠调整式样来改善脸型。,1,Client Analysis,顾客分析,Successfully interacting with existing and potential clients requires a complex balance of interpersonal skills,business awareness and professional judgement.,要同现有的和潜在的客户保持成功的交流,就必须要在人际交往技巧,商业意识和专业决断力中保持一种复杂的平衡。,Introduction,介绍,1.1,Why colour hair?,To cover white hair,Need,To match re-growth,Need,To achieve a more youthful look,Desire,For a change,Demand,For a special occasion,Demand,To lighten or darken hair,Desire,To achieve the latest fashion,Demand,为什么要染发?,覆盖,白发,需要,与,新生发相匹配,需要,看起来,更年轻,期望,来,一次改变,要求,特殊,场合需要,要求,用来,染浅或染深发色,期望,追求,最新流行,要求,Introduction,介绍,1.2,Why is a colour consultation important?,To identify the target colour,To analyse client personality,To analyse hair type,To achieve the correct colour result,To reassure the client,To make a sale,To obtain detailed client records,为什么,染发咨询很重要?,鉴别目标色,分析顾客性格,分析头发类型,达到修正颜色的效果,用来使顾客放心,促成销售,获得,顾客的详细资料,Client Type,1.3,Client Personality,A client may be:,Shy or timid,Nervous or irritable,Inquisitive or overcautious,Talkative,客户的个性,一名客户可能会:,腼腆或羞怯,神经质或易怒,好追根究底或过分谨慎,多话,Client Type,顾客类型,1.4,What is the best colour for an individual?,Personality,Extrovert,Introvert,Age/Dress Sense/Physique,Avant garde,Classic,Fashion,Lifestyle,Personality,Age,Dress sense,Hair&Scalp,A detailed examination,什么样的颜色最适合特定的一名顾客,个性,外向,内向,年龄/着装风格/体形,先锋派,古典派,潮流派,生活方式,个性,年龄,着装风格,头发&头皮,细致的检查,Client Type,顾客类型,1.5,Colour Type,Cool,Neutral,Warm,颜色种类,冷色调,中性色,暖色调,Consultation Tool,咨询工具,1.6,Overview,Provides an accurate,technical approach,Clear,3-stage consultation procedure,Identifies 9 distinct colour types,Provides detailed recommendations,概述,提供一个准确,专业的渠道,清晰,三阶段式的咨询流程,鉴别9种不同的色系,提供详细的建议,Consultation Tool,咨询工具,1.7,Preparation Tips,Clothing,Use a neutral colour wrap,Jewellery,Remove any obvious jewellery,Make-up,Request the client removes all make-up,Contact Lenses,These can influence eye colour,准备提示,服装,理发时使用中性色调的包巾,首饰,脱下任何裸露在外的首饰,化妆,要求顾客卸掉妆容,隐性眼镜,这些会掩盖瞳孔的颜色,Consultation Tool,咨询工具,1.8,Personal consultation in 3 stages:,Step 1,Analyse hair colour,Analyse eye colour,Analyse skin colour,分三步的个人咨询,第一步,分析发色,分析瞳孔颜色,分析皮肤颜色,Consultation Tool,咨询工具,1.9,Personal consultation in 3 stages:,Step 2,Determine natural colour type,Step 3,Colour consultation,Type accentuation or animation,Client recommendations,个人咨询三步曲,第二步,测定天然发色,第三步,颜色咨询,强调种类或增加活力,给顾客建议,Hair&Client Analysis,发质和顾客分析,1.10,What is the best style for an individual?,Head&Face Shape,Oval face,Round face,Heart shape,Pear shape,什么是最好的个人风格?,头型和脸型,鹅蛋脸,圆脸,心形脸,梨形脸,oval,round,pear,heart,Hair&Client Analysis,发质和顾客分析,1.11,What is the best style for an individual?,Head&Face Shape,Square shape,Triangle shape,Diamond shape,什么是最好的个人风格?,头型和脸型,方形,三角形,钻石形,square,triangle,diamond,Hair&Client Analysis,发质和顾客分析,1.12,What is the best style for an individual?,Profiles,Convex,Concave,Angled,什么是最好的个人风格?,轮廓,突起型,凹陷型,棱角型,straight profile,convex profile,concave profile,low forehead,protruding chin,Summary,总结,Subtitl
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