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Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Strategic Management:Lecture One,Introduction to Strategy,Dr Ita ODonovan,1,What are we talking about?,Strategy concerned with scope of organisations activities,Strategy seeks to match activities of an organisation to the environment in which it operates,Strategy seeks to match organisations activities with its resource capability,Strategies are likely to affect operational decisions,Strategies affected by values and expectations,2,What are we talking about? continued,Strategies affect long term direction of an organisation,If we wish for a working definition:,“Strategy can be seen as the direction and scope of an organisation over the long term: in a perfect world it matches its resources to its changing environment with an emphasis on markets, customers, clients so as to meet stakeholders expectations.”,3,A Framework: Language of Strategy,4,Strategic and Operational Management,Strategic Management,Operational Management,Ambiguity,Complexity,Non routine,Organisation-wide,Fundamental,Significant change,Environment or expectation driven,Routinised,Operational specific,Small- scale change,Resource driven,5,A Basic Model,Strategic Analysis,Strategic Strategy,Choice Implementation,6,Strategic Analysis,The aim of strategic analysis is to form a view of the key influences on the present and future well being of the organisation.,These are the,what is affecting us questions, understanding where the business is currently positioned, what changes are taking place, what do our stakeholders want; what are the unions concerned with. How might this affect the present and future position?,7,Aspects of Strategic analysis,Strategic,Capability,Stakeholders,expectations,The Environment,Organisational,Culture,Strategic Analysis,8,Strategic Choice,Generating strategic options,Generic strategy;,Strategic direction,Appropriate methods,Evaluating strategic options,Strategic fit, feasibility, acceptability,Selection of the strategy,9,Strategy Implementation,Strategy into Action,Resource planning,Organisational structure,Organisational systems,I T systems,Human resources,Training and development,Geographical spread,10,A summary model of the elements,Strategic,Analysis,Strategic Choice,Strategy,Implementation,The Environment,Culture and,Stakeholders,expectations,Resources and,Strategic,capability,Planning and,Allocating,resources,Organisation structure and,design,Managing strategic,change,Selecting strategy,Evaluating,Options,Identifying,Strategic options,11,Strategic Management in different contexts,Small business ( Smes),Multinational corporation,Professional partnership,Non governmental sector,Public sector,12,Exercise Lecture One,:,All Students to read Chapter One in De Wit and Ron Meyer,Individual Exercise: using the framework on slide four ( heading: A Framework) write out a strategy statement for an organisation you know. It may be from any sector. Submit paper in written form signed by you and your name printed on top of submission.,Group Exercise: Exhibit 1.1. Chapter One read the Short Case, Disney: is magic back in the mouse house?,Present your group views on the case in presentation to class,13,
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