369739--非财务经理的财务培训 --关朋

,*,Financial Fundamental to Non-Financial Executives,财务,-,非财务经理必备,1,目标,Objective,：,了解,财务,管理原理和常用财务决策,Understand financial management principles & basic financial decisions,了解财务信息系统的基本构架,Understand financial information system frame work,了解财务报表分析基本方法,Analysis sample financial reports,方法,Method,：,课程概要,COURSE SUMMARY,一、企业财务管理概览,Financial Management Framework,1,企业财务本质,Enterprises Financial Essence,2,企业基本目标,Corporate Objectives,3,管理人员财务职能,Managers Financial Responsibility,二、企业经营活动中的财务优化管理,Financial Management Optimization,1,预算管理,Budget Management,2,投资,评估,Investment Evaluation,3,生产管理,Production Management,三、,财务管理工具：,现代财务信息系统,Financial Management Tools,:,Financial Information Systems,1,财务报表,Financial Statements,2,财务报表分析,Financial Statements Analysis,四,、小结,Summary,第一部分,Chapter One,企业财务管理概览,Financial Management Framework,企业的财务本质,原,材,料,存货,成,品,存货,在,产,品,存货,供 应 商,工,厂,/,办,公,室,固,定,资,产,现,金,股,东,债,权,人,投,资,分红,/,回购,贷,款,还款,/,利息,应付,人,工,及,服,务,固定资产,材料,市场,/,客户,应收,现金销售,赊销,市,场,销,售,费,用,折旧,Accounting Equation,会计方程,A=, O,i,+ ,L,i,1. Function of Time,时间函数,T0 :A0 = L0 + OE0,T1 : A1 = L1 + OE1,A0 +,A= L0 +,L + OE0 +,OE,OE 0,Tn ,2. Maximize owners equity - business objective,游戏规则：股东权益最大化,1.,利润,Profit,2.,风险,Risk,The Goals of the Firm,企业基本目标,: Maximize Value,管理人员财务职能,Managers Financial Responsibility,一、合理分配公司资金资源,Allocating capital resources,二、提高公司资金使用效率,Improving capital efficiency,三、,保护公司资产安全,Protecting of company assets,第二部分,Chapter Two,企业经营活动中的财务优化管理,Financial Management Optimization,Goals Setting,目标设置,Alternatives Choice,方案,/,路径，评估,/,选择,Resources Organization,组织资源,Pre-live Simulation,预演,/,彩排,为什么要预算,Why Budget,Market Analysis,市场分析,Mission Statement,公司宗旨,3-5 Year Objectives 3,年目标,Self SWOT Analysis,差异分析,Products and Services,产品,/,服务选择,Financial Feasibility,财务可行性分析,One Year Budget,年度预演,如何预算,How to Budget,Capital Expenditure,资本性支出,Expenses Control,费用控制,Performance Feedback,进展反馈,Performance Control,进展控制调整,预算管理,Budget Management,预计现金流量,Future Cash FlowFi,贴现率,Cash Discount Rater,净现值,Net Present Value,投资决策,Investment Decision,n,NPV=,i=0,F,i,(1+r),i,NPV0 or i 10%15%,Payback,回收期,2-5,年,Buy or Lease,租或买,?,F,i,投资决策标准,Investment Decision Criteria,时间,Time,Make or Buy,制造或购买,Special Order,特殊订单,Division Drop,部门精减,Products Mix,产品构成,营运决策,Operation Decisions,利润率和贡献毛益,Profit Margin and Contribution Margin,去除产品所有成本后剩余的价格,Excess of Price over Unit Full Cost,固定销售费用和管理费用,Fixed Marketing and Administrative Costs,变动销售费用和管理费用,Variable Marketing and Administrative Costs,固定生产成本,Fixed Manufacturing Costs,变动生产成本,Variable Manufacturing Costs,销售价格,Sales Price,8.00,贡献毛益,Contribution Margin,3.50,每件产品的变动成本,Variable Cost per unit,4.50,利润率,Profit Margin,1.65,变动成本法的存货价值,Inventory Value using,Variable Costing Method,4.00,每件产品的全部成本,Full Cost per unit,6.35,边际贡献,Contribution Margin = P-V,利润,=,总收入（,TR,）,-,总成本（,TC,）,=,价格,X,售量,-,（固定成本,+,单位变动成本,X,售量）,= PX -,（,F + VX,）,= -F +,（,P-V,）,X,营运决策依据,边际贡献率,Contribution Margin Ratio =,P-V,P,Profit,PX,VX,利润,Profit,产销量,Volume,100,营运决策依据,损益平衡点,x =,Breakeven Point,最低订量,Lowest Order Volume,（生产量,Capacity,）,最低售价,Lowest Price,制造或购买,Make or Buy,特殊订单,Special Order,部门精减,Division Drop,产品构成,Products Mix,P-V,F,=,CM,F,或损益平衡销售额 ：,x *P =,（,Breakeven Revenue,P-V,F,）*,P,S =,（,P-V,）,/P,F,决策应用,Decision Making,第三部分,Chapter Three,现代财务信息系统,Financial Information Systems,财务会计,Financial Accounting,财务会计,Financial Accounting,使用者,Users,企业的外部人士,-,股东,债权人等,External users of information - usually shareholders, financial analysts, and creditors,通用会计准则,Generally Accepted Accounting Principles,受会计准则监管,Compliance with generally accepted accounting principles,时间焦点,Future versus Past,使用过去会计期间的数据评估管理,者的表现,Uses historical data in evaluating performance of the firm and its managers by outsiders,报告需求,Reporting Requirements,规则中要求的信息,呈现的内容,Detail Presented,呈现的是汇总数据,Regulations often specify how much information is enough,Summary data are presented,管理会计,Managerial Accounting,管理会计,Managerial Accounting,Internal users of information- usually managers.,Need not comply with generally accepted accounting principles,Uses estimates of the future for decision making and historical data for internal performance evaluation.,Internal cost/benefit evaluation determines how much information is enough,内部费用和利润评估所需的信息,More detailed data are required about product costs, revenues, and profits.,使用者,Users,企业的内部人士,-,通常是管理者,不受会计准则监管,通用会计准则,Generally Accepted Accounting Principles,时间焦点,Future versus Past,使用预计的数据作决策依据,历史数据,作内部管理评估,对于产品成本,收入,利润需要更具体,的数据,报告需求,Reporting Requirements,呈现的内容,Detail Presented,Financial Reports Format,报表格式,Assets,资产,Liability,负债,Owners Equity,所有者权益,Balance Sheet,资产负债表,Income Statement,损益表,收入,Revenue,减,:,支出,Cost,利润,Profit,Do the company and individual belong to owner,s equity or liability?,我们所在单位,个人是股东的资产,还是负债,?,The Two Dealing Companies Financial Reports,两个交易公司的财务报表,资产,Assets,负债,Liability,所有者权益,Owners Equity,收入,Revenue,减,:,支出,Cost,公司,Company,资产,Assets,减,:,支出,Cost,银行,Bank,银行现金,A,Cash in Bank,客户存款,A,Client Deposit,A,的利息收入,Interest Income,A,的利息支出,Interest Expense,贷款,B,Loan,B,的利息支出,Interest Expense,应收,B,Account,Receivable,B,的利息收入,Interest Income,所有者权益,Owners Equity,负债,Liability,收入,Revenue,Double Entry Accounting,复式记账系统,Large-Scale Industrialization Management,大规模工业化经营,Small Workshop Management,小作坊经营,Manager = Owner,管理者,=,所有者,Single Entry System,简式记账系统,Manager,Owner,管理者,所有者,Double Entry System,复式记账系统,A=, Oi + ,Li,Cash Account Beginning Balance,现金期初额,Cash Account Ending Balance,现金期末额,Industrial Revolution Activator,工业革命催化剂,1,、,Large scale financial resources and specialized,skills synergy,add-value efficiency of social fortune,资金资源与专业管理技能相结合，,社会财富增值效率；,2,、,Ownership transfer, accommodate liquidity,所有权转移，资金市场效率；,3,、,Liability import financial leverage, accommodate,different risk / return expectation.,债务引入财务杠杆，风险,/,回报。,Financial Statements,财务报表,T,0,:Cash,0,+ CA,0,+ FA,0,= CL,0,+ LL,0,+ OE,0,T,1,:Cash,0,+,Cash + CA,0,+,CA + FA,0,+,FA,Cash Flow Statement,现金流量表,= CL,0,+,CL + LL,0,+,LL + OE,0,+,OE,Income Statement,损益表,T,n,.,Balance Sheet,资产负债表,Revenue - Expenses,收入,-,费用,时间,OE,LL,CL,Cash,CA,FA,T,0,T,1,资产负债表,产品成本,销售费用,管理费用,利润,收入,融资活动,投资活动,营运现金,期初现金余额,期末现金余额,股东权益变量,现金变量,科目,FA,1,LL,1,CL,1,财务架构概述,利息,税,盈利能力分析,Profitability Analysis,资产回报率,ROA,Net Income,Average Total Assets,净利润,平均总资产,=,净利润,总收入,=,X,总收入,总资产,利润率,=,X,资产周转率,=,Net Income,Total Revenue,X,Total Revenue,Total Assets,Profit Margin,=,X,Assets Turnover,周转率分析,Turnover Analysis,资产周转率,Assets Turnover =,年度总收入,Annual Revenue,年度平均总资产,Annual Average Assets,年度应收款销售总额,Sales in A/R,平均应收账款,Average Account Receivable,年度产品成本,Total Product Cost,平均存货额,Average Inventory,应收账款周转率,Account Receivable Turnover =,存货周转率,Inventory Turnover =,固定资产周转率,Fixed Assets Turnover =,总收入,Total Revenue,平均固定资产,Average Fixed Assets,NOWC,营运流动资金,=,应收账款,+,预付账款,+,存货,-,应付账款,-,预收账款,现金,Cash,应收账款,Accounts Receivable,存货,Inventory,预付账款,Payment in Advance,固定资产,Fixed Assets,资产,Assets,应付账款,Accounts Payable,预收账款,Unearned Revenue,长期负债,Long-Term,Liability,股东权益,Owners Equity,营运流动资金,NOWC,负债和股东权益,Liability & Owners Equity,流动资金周转率,Working Capital Turnover =,总收入,Revenue,流动资金,Working Capital,Accounts Receivable + Payment in Advance + Inventory - Accounts Payable - Unearned Revenue,股东权益回报率,=,ROE,净利润,Net Profit,平均股东权益,Average Owners Equity,=,总收入,净利润,X,总收入,平均总资产,X,平均股东权益,平均资产,利润率,=,X,资产周转率,X,杠杆比率,盈利能力分析,Profitability Analysis,=,Revenue,Net Profit,X,Revenue,Average Assets,X,Average Owners Equity,Average Assets,Profit Margin,=,X,Assets Turnover,X,Leverage Ratio,ROA,模型,/ROA Model,Sales,销售,59,Cost of goods sold,产品成本,24,Minus,减,Contribution,贡献毛益,35,Common costs,销售费用,24,Minus,减,Operating Profit,营业利润,11,Interest and taxes,利息和税,5,Net Profit,净利润,6,Return on assets,资产回报率,17%,Return on equity,所有者权益回报率,13%,Current Assets,流动资产,41,46,Fixed assets,固定资产,25,24,Plus,加,Total assets,总资产,66,Equity,所有者权益,46,Liabilities,负债,20,风险分析,Risk analysis,流动比率,Current Ratio =,流动资产,Current Assets,流动负债,Current Liability,速动比率,Quick Ratio =,流动资产,Current Assets,存货,Inventory,流动负债,Current Liability,（,2,：,1,比较好）,（：,1,比较好）,清偿能力 Discharge Ability ：,=,营运资金,Cash from Operation,流动负债,Current Liability,短期营运偿债能力,Short-Term Operating Liquidity,风险分析,Risk Ratio,财务杠杆比率,Financial Leverage Ratio：,总负债,Total Liability,总资产,Total Assets,（,2,比较好）,总权益,Total Owners Equity,利息保障倍数,Interest Payment Ratio =,利息和税前利润,EBIT,年度利息费用,Interest Expenses,（,3,倍正常）,总权益,Total Owners Equity,Benefit Vs. Cost,效益,/,成本,Demand Vs Supply,需求,/,供给,四,、小结,Summary,