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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,视觉营销中的陈列,Evaluation only.,ch Asposeslides for NET 4o dient P,Evaluation only.,Created with Aspose Slides for NET 4.0 dient Profilo,71,Copyright 2019-2019Aspose Pty L,目录,陈列的概念,、服装陈列,、陈列的目地,四、终端现状,五、终端问题根源,六、生命周期中的陈列变化,七、数据化陈列的努力方向,Evaluadon only.,ch Asposeslides for NET 4o dient P,Evaluation only.,Created with Aspose Slides for NET 4.0 dient Profilo,71,Copyright 2019-2019Aspose Pty L,一、什么是陈列,陈列的概念,英文名是 Visual MerchandisingWMD,是一门综合性,的学科,它涵盖了视觉艺术、营销学、心理学、人体工程学等多门,学科知识,是卖场终端最有效的营销手段之一。,Evaluadon only.,ch Asposeslides for NET 4o dient P,Evaluation only.,Created with Aspose Slides for NET 4.0 dient Profilo,71,Copyright 2019-2019Aspose Pty L,Evaluauon onr.,ch Asposeslides for NET 4o dient P,Evaluation only.,Created with Aspose Slides for NET 4.0 dient Profilo,71,Copyright 2019-2019Aspose Pty L,Valadon onry.,ch Asposeslides for NET 4o dient P,Evaluation only.,Created with Aspose Slides for NET 4.0 dient Profilo,71,Copyright 2019-2019Aspose Pty L,川出c,CAPR CORNE,OMANTlos,Evaluaton only,ch Asposeslides for NET 4o dient P,Evaluation only.,Created with Aspose Slides for NET 4.0 dient Profilo,71,Copyright 2019-2019Aspose Pty L,二、什么是服装陈列,服装陈列,主要是通过对产品、橱窗、灯光、模特、道具,POP海报、,音乐、货架通道等一系列卖场元素进行科学规划,从而达到促进,产品销售、提升品牌形象的种视觉营销活动。,Evaluadon only.,ch Asposeslides for NET 4o dient P,Evaluation only.,Created with Aspose Slides for NET 4.0 dient Profilo,71,Copyright 2019-2019Aspose Pty L,传播品牌文化,三为什么要做除提升品牌形象,列?,吸引顾客,提高产品档次,促进销售,Valadon onry.,ch Asposeslides for NET 4o dient P,alveton o,Created with Aspose Slides for NET 4.0 dient Profilo,71,Copyright 2019-2019Aspose Pty L,配,四、终端现状?,货容量过,款式单,色彩比例失调,新旧积压?,Valadon onry.,ch Asposeslides for NET 4o dient P,Evaluation only.,Created with Aspose Slides for NET 4.0 dient Profilo,71,Copyright 2019-2019Aspose Pty L,五、问题根源?,Evaluadon only.,ch Asposeslides for NET 4o dient P,Evaluation only.,Created with Aspose Slides for NET 4.0 dient Profilo,71,Copyright 2019-2019Aspose Pty L,
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