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营销英文词汇注解,2007.11.16,杂,营销,营销英文词汇注解,前言:,在快速消费品行业中,常使用一些专业营销的英文术语来沟通与操作,尤其是KA,因此将常用的英文词汇术语列出,提供大家在工作时能更方便。,营销英文词汇注解,分类:,通路别,陈列活动,报表档案,常用词汇,营销英文词汇注解,通路别,:,K/A :Key Account 重点客户,CCU: City Commissions Unit 城市谈判组,Department Store 百货公司,GT: General Trade 经销通路,Distributor 经销商,Baby Store 婴童店,W/S: Wholesaler 批发商,H/M: Hypermarket 量贩店卖场,Retailer 零售商,S/M: Supermarket 超市,Customer 客户,CVS: Convenien,ce Store 便利商店,Consumer 消费者,营销英文词汇注解,陈列活动,Mass Display 堆头陈列,DM:Direct Mail 促销海报,TG 端架陈列,POSM 促销辅助物,Shelf Display 货架陈列,Flag Line 吊旗,Check-out Display 收银台陈列,Sampling 派样,Dump-Bin Display 促销箱陈列,Shelf-Talker 货架卡,Promotional Activity 促销活动,Expense 费用,TP:,Trade Promotion 通路促销活动,A&P Advertising& Promotion 广告促销费用,CP: Consumer Promotion 消费者促销活动,营销英文词汇注解,档案报表,:,档案管理,Product Distribution List 产品分销表,SOP Standard Operating Procedure 标准作业流程,Weekly /Monthly Report 周、月报表,Itinerary Plan Schedule 拜访行程表,Order Form 订单,Course Map 路线图,Competitor Information 竞争品牌信息,Customer List 客户清单,SDA: Skill Development Activity 技能开发活动,CRC卡Customer Record Card 客户记录卡,Promotion Activity Record 促销活动记录,营销英文词汇注解,常用词汇:,KPI Key Performance Index 关键绩效指标,FMCG Fast Moving Consumer Goods 快速消费,CTR Cycle Time Reduction 缩短总循环时间,PPO Personal Performance Objectives 个人绩效目标,AR Account Receivable 应收账款,DSO Days Sales Outstanding 回转天数,Overdue 逾期账款,Bad Debt 坏帐,BR Business review生意回顾,BP Business plan 生意计划,Sales Target 业绩目标,Achievement 达成,Sales Forecast 销售预估,Growth 成长,
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