商英第五组教学课件

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,商英第五组,商英第五组商英第五组Everything is possible Dont do Chinas Nike, to do the worlds Lining.,-Li Ming,Sport shoes,Ours clothes,Ours faith is :,to promote Chinese athletics and let sports make a difference in our lives.,Today, Li-Ning is more than just a pioneer in sporting goods; it is also an advocate for healthy living. Supported by our solid track record, we are ready to seize this historic opportunity, to meet the challenges of a global market head-on, and to fulfill the Li-Ning mission: Inspiring and empowering through sports.,Marketing Strategy adopted by Lining Company,In marketing: positioning in 15 to 25 years old person; model image of the professional sport goods; model sportive, personalit, successful brand character,In research and development（,在研发上),: Lining increases the RT investment of sport technology and the product strength of sport series.,employ a right sport spokesman; in the short term, the advertisement is based on the function of the product and motion advertisement is the complement; increase marketing input.,In channel termination(渠道终端上）: putting the function of the product in the first place in POP advertisement （店面广告）; training dealer and personnel to master sport technological knowledge and skills to communicate with consumer.,Sport plays an important role in the marketing of the brand . Sport promotes,The development of the marketing of the brand Lining. As more and more athletes wear Lining， Lining has been widely known .After few years ,Lining wins more,than fifty percent of the national market. At the same time ,Lining also promotes,the development of Chinese sports, so we can see that sport and lining creates win-win.,Product policies: Research and development the integration of management,and,customer management. Give priority to with sports series，such as sneakers ，trappings ，knapsack ，caps，sporting goods and so on,Our strategies,price strategies,：,In the sports marketing，,Price Positioning is important，it should meet consumers spending.,Stars endorsements strategies,：On strategy of sports stars as brand spokesmen，it can raise its famous degree and capacity of competition .,Our strategies,Sports promotion strategies: Combine physical culture ，brand culture and enterprise culture ，so that it creates competitive advantages .,Sports sponsoring strategies：Sports has been the focus of attention，Sports sponsorship is a powerful tool for communications. By Sponsoring some sports and sport events to boost competitiveness .,Thats all,Thank you !,26,、要使整个人生都过得舒适、愉快，这是不可能的，因为人类必须具备一种能应付逆境的态度。,卢梭,27,、只有把抱怨环境的心情，化为上进的力量，才是成功的保证。,罗曼,罗兰,28,、知之者不如好之者，好之者不如乐之者。,孔子,29,、勇猛、大胆和坚定的决心能够抵得上武器的精良。,达,芬奇,30,、意志是一个强壮的盲人，倚靠在明眼的跛子肩上。,叔本华,谢谢！,36,