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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Lesson 3 The Advertising Game,北师大版高一 必修,4 Unit 11,Lesson 3 北师大版高一 必修4 Unit 11,Can you think of some advertisements you have seen?,List some places where you have seen advertising?,Can you think of some adverti,in the street,in the street,at bus station,on the bus,at bus stationon the bus,advertisement on the radio,advertisement on the radio,advertisement on TV,advertisement on TV,advertisement in the,magazine,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,advertisement in the magazine北,advertisement on the Internet,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,advertisement on the Internet北,spokesman,spokeswoman,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,spokesman spokeswoman北师大英语必修4,True or False,1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive.,2. Advertisements must be attractive and creative.,3. The purpose of all advertisements is to make customer spend money.,F,T,F,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,True or False1. “Tsing Tao Bee,4. Producing public advertisements mentioned in the text is free.,5. The text inferred that advertisements are trying to sell you something makes customers bored.,6. The purpose of advertisements is creating something that has never been seen before.,F,T,F,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,4. Producing public advertisem,7. Standing out your advertisements is not easy because people are used to high standards of visual design.,T,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,7. Standing out your advertise,Read the text and complete the table.,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,Read the text and 北师大英语必修4 Uni,Paragraph 1,aim,contents,the,classic,ads,give information about finding _,_,a. the name of a,_,b. what the companies_,c. where they are _ and the _ names,products,company,sell,brand,located,certain,subject,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,Paragraph 1aimcontentsthe giv,the classic ads,brand name,product,company name,location,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,the classic adsbrand nameprodu,Paragraph 2,aim,contents,the,ads in the market,_and hold the _of the public,_ pictures or the words of _,advertisements that people _looking at,attract,experts,enjoy,attention,consist of,subject,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,Paragraph 2aimcontentsthe _,the ads in the market,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,the ads in the market北师大英语必修4,Paragraph 3,aim,contents,modern,ads,high _ of _ design,_the highest standards of design with _ linked to the products to make them more attractive,standards,visual,combine,ideas,subject,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,Paragraph 3aimcontentsmodern h,modern ads,highest standards of visual design,light,thin,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,modern adshighest standards o,Paragraph 4,aim,contents,the,top,ads,of,today,_ something that has never been seen before and is _ for people to look at,_ , surprised,and new and _ideas,create,fascinating,humour,unusual,subject,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,Paragraph 4aimcontentsthe _,the top ads of today,humour, surprised and new and unusual idea,the best part,They make people forget that someone is trying to sell them something.,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,the top ads of todayhumour, su,Paragraph 5,aim,contents,the,public,ads,make _ to society,encourage _ to _ in improving their neighbourhood, protecting the environment, and helping other people,citizens,participate,contributions,subject,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,Paragraph 5aimcontentsthe make,the public ads,protect the environment,make contributions to society,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,the public adsprotect the envi,1.,sb. /sth. be likely to do,= It is likely that,有可能,有希望的,Tickets,are likely to be,expensive.,入场券,可能,很贵。,It is likely that,the thieves dont know how much it is worth.,盗贼,很可能,不知道此物的价值。,.,Language points,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,1. sb. /sth. be likely to doLa,2.,consist of = be made up of,由,组成,构成,The country,consists of,hundreds of islands.,这个国家是,由,数百个岛屿,构成,的。,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,2. consist of = be made up of,3.,link A to / with B,与,相联系,The video,was linked to,a powerful computer.,摄像机,与,一台功能强大的计算机,相连接,。,The Channel Tunnel,links,Britain,with,the rest of Europe.,英吉利海峡隧道,把,英国和欧洲其他国家,连接,起来了。,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,3. link A to / with B 与相联系北,4.,be used to doing sth.,习惯于做某事,I,m used to getting up,at 5:30 in the morning.,我,习惯于,早上五点半,起床。,be used to do sth.,被用来做某事,These stones can,be used to build the bridge,.,这些石头能,用来造桥,。,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,4. be used to doing sth. 习惯于做,used to do sth.,过去常常做某事,As a young man he,used to swim,in the river of his village.,当他年轻的时候,常常,在村里的河里,游泳,。,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,used to do sth. 过去常常做某事北师大英,Voice your opinion,Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the advertisement?,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,Voice your opinionDo you think,Find these words in the text and match them with the most suitable definitions.,approach, boom, budget, classic, concept, consist of, contemporary, corporation, neighborhood, suitable,a) traditional, typical,b) company,c) right for something,d) contain,classic,corporation,suitable,consist of,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,Find these words in the text a,e) plan of how money should be spent,f) rapid increase,g) idea,h) method,i) belonging to the present time,j) area around where you live,budget,boom,concept,approach,contemporary,neighborhood,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,e) plan of how money should be,Grammar,Read these sentences and tell the Gerunds function.,1. a lot of money is spent on,applying,modern techniques of design to make these.,after a preposition,2. Others try to create advertisements that people simply enjoy,looking,at.,object,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,GrammarRead these sentences an,3. For example, it could be “Shanghai,Sewing,Machine,”,4.,Using humour,as well as new and unusual ideas to surprise people is important in modern.,5. My job is,teaching,.,telling the use of noun,subject,predicative,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,3. For example, it could be “S,Complete the sentences with the verbs in their correct form.,1. Im an early bird, and Ive got used to _ (get up) at 5:00 a.m.,2. There is only one programme worth _ (watch) today-the science programme on volcanoes.,getting up,watching,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,Complete the sentences with th,3. Its no use _ (worry) about it. You cant do anything to change it.,4. I regretted _ (not apologise) to the old man for my bad behaviour.,5. My little niece and nephew are always excited to set out on a _ (camp) trip.,worrying,not apologising,camping,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,3. Its no use _ (worry,6. For fifty years, she did her job without _ (complain).,7. _ (Ask) about other peoples personal business is not polite.,8. I feel like _ (not do) anything at all this evening.,complaining,Asking,not doing,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,6. For fifty years, she did he,Rewrite the following sentences using the Gerunds.,1. Its bad for you to watch too much TV.,Watching too much TV is bad for you.,2. Mary collects stamps. Thats her hobby.,Collecting stamps is Marys hobby.,or,Marys hobby is collecting stamps.,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,Rewrite the following sentence,3. He suggested that we should ask the boss for his opinion first.,He suggested asking the boss for his opinion first.,4. He rushed to the school. He didnt have breakfast.,He rushed to the school without having breakfast.,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,3. He suggested that we should,5. Dont talk to her. Its no use. She never listens.,Its no use talking to her. She never listens.,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,5. Dont talk to her. Its no,Homework,Finish the Exercise 10.,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,HomeworkFinish the Exercise 10,1.,日本那些再现曲水宴的表演，有着不少“中国元素”，但是由于现代年轻人对古代中国文化了解甚少，并不知道哪些元素来自中国。,2.,本着保证校车安全的原则，公安机关将会同教育行政等部门对校车驾驶人进行逐一审查，坚决清退不符合安全规定的校车驾驶人。,3.,山寨文化是一种平民文化、草根文化，自然有其存在的意义和价值，但山寨产品的泛滥则是中国知识产权意识不足的揭露与讽刺。,4.,神舟,7,号宇宙飞船载着三位航天英雄胜利返回地球，这艘宇宙飞船是我们国家自行研制的，每一个中国人不能不为之骄傲。,5.,这家工厂虽然规模不大，但曾两次荣获省科学大会奖，三次被授予省优质产品称号，产品远销全国各地和东南亚地区。,6.,杭州湾跨海大桥是一座由我国自行建造、自行设计、自行管理、自行投资的特大型交通基础设施，是我国跨海大桥建设史上的一个重要里程碑。,7,、为防止东南亚地区发生的禽流感传入我国，国家质检总局和农业部今天联合发出通知，自即日暂行禁止进口来自疫区的禽类及其产品。,8.,这家工厂虽然规模不大，但曾两次荣获省科学大会奖，三次被授予省优质产品称号，产品远销全国各地和东南亚地区。,9.,杭州湾跨海大桥是一座由我国自行建造、自行设计、自行管理、自行投资的特大型交通基础设施，是我国跨海大桥建设史上的一个重要里程碑,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,北师大英语必修,4 Unit 11 Lesson3,精品课件,40,1.日本那些再现曲水宴的表演，有着不少“中国元素”，但是由于,
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